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Click the subscribe button,

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If you're an iPhone fan,

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one advantage you've had for a long time

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in your fanboy battles with Android users

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is the existence of iMessage.

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It's not only faster than traditional SMS,

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but it also allows you to add tons of effects

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and options to your texts

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if your chat partner is also on iOS.

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Android's default Messenger app is, by contrast,

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your basic SMS client.

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And if you've ever received so much as a small photo over it,

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you know that it can make 56K motives

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from the ancient 1990s feel fast.

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But all of this is about to change

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now that Google is set to push an SMS alternative

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to the masses.

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It's called Rich Communication Services, or chat.

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Not to be confused with the instant messaging components

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of Hangouts that people often call Google Chat,

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or any of the other galactically confusing

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brand names that Google has been using

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for text-based communication services over the years.

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The main idea behind chat is to add functionality

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that SMS doesn't currently support.

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Not only will it remove the annoying 160-character limit,

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but it'll come with plenty of other iMessage-like features.

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You'll be able to chat with multiple people in one session,

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share videos and GIFs,

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see when the other party is typing

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and has read your message, share files, and more.

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And it'll work over a data connection

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instead of the much slower SMS.

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Unlike iMessage, though, which is a supplementary service

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provided by Apple's servers,

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remember your iPhone can still send normal SMS

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to your scrub green bubble friends,

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chat is meant to be a replacement for SMS

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and therefore has to be supported by your wireless carrier.

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And although Google appears quite serious

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about building its base of partners,

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adoption by mobile networks has been relatively slow.

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But like, why is Google getting involved with this

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in the first place?

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They have their own database communications apps already,

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so why aren't they focusing on those instead?

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Well, quite simply, they did.

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But whatever the issues were,

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branding, bugs, a lack of enticing features,

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Google's various chat apps

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haven't become hits with mobile users.

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In fact, Hangouts is going to become more enterprise-focused

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in the near future,

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with Google conceding that competing alternatives

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like Facebook Messenger have simply become more popular

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with smartphone users.

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I guess they just couldn't block Zuckerberg's store.

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Oh.

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So by backing chat instead,

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Google can make rich messaging an integral part

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of the Android experience for its billions of users.

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Even the ones who aren't tech savvy

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or don't think that they should have to

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install a third-party app for that,

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as long as the carrier supports it.

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And just like iMessage,

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if you send a message to a phone

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or through a network that doesn't support chat,

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the message will simply send as SMS,

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similar to the popular iOS experience.

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Sounds good then, right?

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So when can we expect to start chatting?

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Well, Sprint and T-Mobile in the United States

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already support it,

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with carriers in the EU and Latin America

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expect it to follow relatively soon.

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And Google says it's going to aggressively roll it out

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to the rest of the world over the next couple of years.

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But exact timelines will depend on the effectiveness

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of Google's sales pitch to carriers

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that chat is a worthwhile investment for their customers

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because of its broad device support.

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And that's a pretty cool pitch

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because apparently it's not even out of the question

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for Apple devices to support it down the road.

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But, right now, Google's sales pitch to Apple is that,

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what would that mean for iMessage?

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Personally, I have no idea,

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but don't let that stop you from engaging

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in the usual Android versus iOS flame wars

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with an extra helping of baseless speculation

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down in the comments section.

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And speaking of baseless,

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are you skeptical of the justification ISPs

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and advertisers use to keep an eye on your online activity?

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Not only does PIA work on up to five devices at once

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by hiding your true IP address

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and allowing you to bypass

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geo-restrictions and censorship

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by making you appear that you're connecting

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it also blocks unwanted connections

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and even includes MACE, PIA's built-in malware blocker.

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They have apps for Windows, Mac, Android, iOS, Linux,

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And PIA has over 3,000 servers in 28 countries

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and does not log user activity.

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So what are you waiting for?

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Check them out today at the link below.

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So thanks for watching, guys.

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Like the crap out of this video,

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subscribe, and go to the comments section

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That's it.
