so lg would love for everyone and their
dog to run out and buy an OLED tv because they look awesome
oh and also high-end products usually have the best profit margins but let's
face it hardly anyone can justify dumping 3
4 or even up to 17
000 into a new tv then there's the budget category i mean
we're talking like 400 4k tvs like this
one well it's no accident that lg has
nothing to compete at this price stores like amazon sell a lot of these
kinds of products but this segment often gets ignored by the premium brands
because the margins on them are so thin that it's just not even worth the effort
for them which puts the sweet spot where it so often is in the middle with lcd
tvs like a samsung q-led for a little
over two thousand dollars you see what they did there it even looks like OLED
on the box or this one the lg 65 sk95
super uhd which you can actually get for
around the same price but just what is super about it and can
it take a chunk out of samsung's dominant tv market share
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the 65 sk95 is lg's highest end
non-OLED tv at 2400 so no they're not
ditching OLED yet but they're acutely aware that until
OLED makes up a lot more than the 15
percent of their overall tv sales that they are currently they are going to
need other offerings as we mentioned before samsung's q-led
tvs really have nothing to do with OLED
but they're really impressive for lcds thanks to quantum dot technology which
allows them to get brighter more saturated colors across a wider gamut by
transmitting only pure red pure green and pure blue your typical lcd will emit
a wider spectrum of light that includes in between colors like orange and lime
leading to color desaturation and inefficiency so that is where lg's super
uhd comes in super uhd not to be confused with
samsung's suhd is an attempt to get
similar performance to quantum dot but with a different approach and that's
what this nano cell marketing that you see on the box is getting at now
no one actually knows quite for sure but this technology appears to add a layer
of uniformly sized particles each about one nanometer in diameter that's about a
hundred thousand times thinner than a sheet of paper to filter out the
unwanted color wavelengths and leave just r g and b thereby preventing color
bleeding fading and other effects that reduce the vibrancy of the picture and
it seems to be working the picture looks really good fiddling with the settings
we were able to get about 89 coverage of the dci p3 color space and color
accuracy that's good enough to edit photos using the technicolor expert
bright mode i mean i mean if your desk had enough room to use this thing as a
monitor and while they can't compete with OLED
nothing can the black levels are really nice with
smooth gradients thanks to the full array local dimming which is quickly
going from a pricey exotic feature to a
must-have i mean it makes enough of a difference that even though this tv is
actually quite a bit thicker than last year's model
i'm not even mad at all like finally
somebody has woken up as a consumer i've been asking for this
give me more performance instead of one
more millimeter thinner i mean this is thin enough anyway and
the finish on the back and the sides is nothing short of premium i'd be happy to
see this thing in my living room and i'm really glad to see that we are finally
coming to the end of thinner just for the sake of thinner in the mainstream
product line at least because i'm also acutely aware that lg literally has a
product called the wallpaper tv on the subject of more performance the full
array local dimming is here for a good reason to support HDR this puppy has
actual 10-bit color no frc malarkey and
700 nit peak with 400 nits sustained
brightness so that is a bit under the 1000 nit threshold that i would consider
like true modern HDR but they did pull off dolby vision
certification whose main advantage over HDR 10 is that it comes with scene by
scene metadata for a higher degree of backlight control and speaking of dolby
it also has a built-in dolby atmos decoder so if you're thinking of getting
speakers on or aimed at your ceiling you
don't need an extra atmos compatible receiver as long as the HDMI signal goes
through the tv finally the 65 sk95
has a refresh rate of 120 hertz or 240 if you're tasteless and
you turn on true motion but don't get too excited about it quite yet
even though i'm sure that lg has seen the video that we made outlining how our
ideal tv would have DisplayPort so it
could you could game on it high refresh rates
this one lacks either a dp 1.4 or an
HDMI 2.1 port so it won't be able to
receive high frame rate 4k content from
external sources so you would have to stream your hfr
content not that there's a lot of that out there
but and this is something i'm glad to see because we've been complaining about the
gaming experience on lg tvs for quite some time at least they do allow you to
run at 120 hertz if you connect to the tv with your pc if
you turn the resolution down to 1080p the input leg isn't too shabby at around
33 milliseconds so not as fast as a high-end gaming monitor
but a significant improvement over last year and because it's not OLED you've
got the additional benefit of not having to worry about your hud burning in and
showing up while you're watching your favorite movies
also new this year is voice assistant integration coming from both the google
assistant and lg's own thin queue software you know what no i'm calling it
think finquew is obviously not what the marketing team intended and if it is
then shame on them anyway the tv is not
microphone equipped so it's not always listening like a google home instead you
actually issue commands by holding down the microphone button on the included
remote the google assistant will handle queries like
turn on the living room lights what's on my calendar or
show everyone boring pictures from my last vacation while think will handle tv specific
operations like changing the picture mode adjusting the volume or even
turning off at the end of this program
now of course we can't show any of that functionality because it doesn't work in
canada just yet something about the 49th parallel just
makes manufacturers not care about the people north of it
but that's a whole separate conversation so then should you buy this tv
definitely maybe it's a beautiful set that goes toe to
toe with quantum dot both in terms of quality and price
but then again lg has finally announced that their
cheapest OLED for 2018 the b8 which has
the same features and processor but of course
that gorgeous deep black OLED picture quality
will be just 2100 making it 300 cheaper
than this super uhd that is if you're willing to settle for 55 instead of 65
inches the 65-inch version is 3 grand so that's an extra 600
my advice if you're a movie watcher and you're already spending this much OLED
is worth the upgrade but if you're a
gamer or someone who just watches the news all day
then i would probably save your money and go super led
super led super uhd
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