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Do you remember that one time when Intel launched the world's first quad core

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consumer CPU and then 10 years later was

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still doing the same thing? Okay. Yes, yes, I know there were plenty of other

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innovations along the way, but that doesn't change the fact that Intel's

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long-term stagnation did create an opening for AMD to not only continue

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existing, but against all odds to close

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the technology gap, taking serious market share from a company that up

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until then was functionally a monopoly in both the server [music] and the

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mobile space. Now, that level of stagnation, that's not where AMD is

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today. But if their new product

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announcements today are anything to go by, the warning signs are starting to

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show. In no particular order, we've got a darn near 1:1 rebrand of their last

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generation laptop chips. A couple new entries in the incredible but obscenely

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expensive Stricks Halo chip family, a better bend refresh of the 9800 X3D

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called the [music] 9850X3D, and some AI performance and usability

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improvements. I mean, none of these are bad things, but the complete [music]

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lack of any pricing information is a little ominous and raises another

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uncomfortable bit of news that AMD uh [clears throat] didn't [music] mention,

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the rumored price hikes that are coming on consumer GPUs. Let's talk through all

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of that after an uncomfortable segue

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to our sponsor. Grammarly is an AI writing partner that helps you go from

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the link in the video description. As a wise man once said, when you can't

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innovate in engineering, innovate in marketing. The unwashed masses who buy

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our won't know the difference anyway.

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Okay, that's [music] not entirely fair. To AMD's credit, there are some

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improvements in the new Ryzen AI 400 series. [music]

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Everything highlighted in gold here is new, but the part that they leave off is

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how much new they are. [music] Maximum boost clocks of 5.2 GHz on a mobile CPU.

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I mean, that's incredible. It's just that that's only.1 GHz more than the

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Ryzen AI 300 [music] series, which

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wouldn't be an issue. I mean, clock speed's not everything except that they

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are also reusing the same mix of Zen 5

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and Zen 5C cores. [music] So, when

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you're talking about mobile processors that are often limited by their cooling

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solutions and power delivery anyway, no amount of gold text is going to make a

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2% difference in boost clock noticeable day-to-day. The bump [music] in LPDDR5

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speed is welcome though, especially for applications that rely on the GPU core

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that is also faster, albeit just 7%. And

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it's not going to hurt to be able to run local AI slightly faster. With all that

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said, the devil's in the details. And while AMD's slide is technically true,

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it's only true for the top skew. And as we make our way down the lineup, the

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generational upgrades slowly fall away to make room for what appear in some

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cases to [music] be generational downgrades. The Ryzen AI7445,

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for instance, [music] gets lower clocks, less cache, and the same RAM speed

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compared to the Ryzen AI 5340. And this

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comes at the same time that Intel's Panther Lake is rumored to deliver GPU

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performance gains of like 50%.

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That's a yikes. Next up is the 9850 X3D,

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a truly impressive looking 5.6 GHz

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desktop chip that promises to once again steal AMD's gaming performance crown and

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give it to AMD. But again, probably not

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by as much as we'd hope or as much as

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was rumored. See, the internet's been ablaze with rumors of a 9950x3D2,

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a dual 3DV cache, 16 core, 200 W monster

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with an alleged 192 MGB of level three

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cache. But instead, all we got was a Speed [music] Bend 8 core. Once again,

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this looks like a really nice piece of kit. We get the same rated power as last

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gen along with up to 400 MHz faster

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clock speeds than the old King, which is nice. But um how does that [music]

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translate to real world gaming performance? Well, it's kind of hard to

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say. See, rather than comparing their own chips directly, AMD [music] instead

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compared their new hotness to Intel's Core Ultra 9285K, which is kind of like

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a real boxer fighting Jake Paul. Fair

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enough, AMD. It isn't really my place to tell you how to bully your competitors.

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And come to think of it, it's probably just as well that gamers will need to

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come to me for their benchmarks anyway. [music] Thanks. The Ryzen AIAX Plus

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announcement. Ooh, this one was shaping up to be a real rebranding snoozefest. I

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was sitting there thinking like, really? You guys are going to remind me that Stricks Halo can go in a desktop? I

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literally invested in a company that is doing that framework investment

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disclosure. But then AMD was like, "Boom. We heard that you love

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astonishingly fast PlayStation 5 level graphics in a mobile chip, but don't

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want to pay an extra $500 for the 16

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core model. So, we put the best graphics

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on an 8 core and a 12 core. Man, I've

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been using the GPD Win 5 for the last little while for gaming. This thing

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absolutely [music] shreds Clare Obscure at like epic

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details. No upscaling tom foolery. Like if I could save hundreds of dollars on

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CPU cores that I don't need. Absolutely

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killer. [music] Unfortunately, Stricks Halo is killer

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for your wallet, too, since even the entry level is crazy expensive. But hey,

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cool new product is a cool new product. AMD then talked for a while about

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running near cloud quality local AI models that save you from either the

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limitations of free AI chat bots or the cost of a subscription. The partner they

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showcased was Liquid AI, who has scary

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call to talk about pricing buttons on their corporate licenses, but at this

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time does provide enduser access to their models for free. So that's

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actually pretty neat. But then things got totally off the rails. I'm writing

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this based on my pre-briefing, so it is possible that the public presentation is

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a little bit different in the details. But after the local models, AMD shifted

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to talking about the idea of using iterate.ai AI to feed an AI agent your

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payubs, bank information, tax returns,

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and all that kind of stuff, and then have it generate powerful financial

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advice, saving you the cost of hiring a financial planner. Direct quote

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incoming. You can do it yourself. Now,

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look, I'm not saying you should spend a bunch of money on a financial planner,

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and there are clear privacy benefits to running workloads like this locally.

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But, and to be clear, this is financial

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advice. Do not trust an AI to give you financial advice without also having it

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thoroughly vetted. At least not for now.

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AMD then talked for a while about the strides that they've made recently on

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Rockom with respect to performance improvements and Windows compatibility,

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and they announced a handful of new features, [music] including Oh, okay.

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So, it's just integration with Comfy UI and a simplified install method. To be

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clear, I'm not mad. Those are both good things. It's just don't make me read

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through four enhancements when two of them are just we changed the software

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version number by 0.1 and we have support for the freshly rebranded

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version of last year's AI processor. Why

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is everything called AI? I know I'm just a lowly tech YouTuber, but like

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is this stuff really working? I mean, [music] AMD says it must be working.

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They've seen 2 and 1/2x growth year-over-year for their Ryzen AI

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family. Except that, guys, I'm just not

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convinced that that's why anyone is flocking to AMD mobile chips right now.

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To be clear, I love my Stricks Halo Elite Book 8. This thing is [music]

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freaking awesome. But the co-pilot

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button has nothing to do with why I like it. I like the performance and I like

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the battery life. The AI branding thing has gotten so over the top that at this

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point it's hard for me to even tell what of it is a begrudging, well, we've got

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to shoehorn this into everything or our shareholders will abandon us and what is

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a genuine misunderstanding of what is driving customers to purchase your

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products. To be clear, I don't think anyone's going to be upset in the coming

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years about having a decent NPU so they can generate weird hybrid animals or

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13-fingered French mimes or whatever it is they're into. But I promise you that

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the other parents in my kids classes, they don't care if their PC is AI or

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not, and they don't even know what it means. Then again, they don't use LT to

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keep up with the latest tech, so they wouldn't even know about our sponsor,

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With Grammarly, we can finish writing faster, letting us focus on what

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And you get to drop 20% off the price of Grammarly Pro subscription by using our

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link in the video description. You guys enjoyed this video? Hey, shout out

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HyperX Arena for clearing aside enough of these boxes that we were able to use

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their shooting space. And uh hey, maybe go check out the ShortCircuit that I

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did on the GPD Win 5. It's maybe not the

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uh most practical application of Stricks Halo, but it is one of the coolest ones.

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This is an amazing little handheld.