WEBVTT 00:00:00.440 --> 00:00:06.040 to say we've generated some complaints 00:00:04.000 --> 00:00:13.839 with our recent change to the style of our video titles and thumbnails would be 00:00:09.160 --> 00:00:17.080 a gross understatement and I want to get 00:00:13.839 --> 00:00:19.279 right into a discussion about that after 00:00:17.080 --> 00:00:19.279 this 00:00:25.160 --> 00:00:32.000 ad browse privately and securely with 00:00:28.760 --> 00:00:35.000 TunnelBear the simple VPN app try tunnel 00:00:32.000 --> 00:00:37.040 bear for free at the link in the video 00:00:35.000 --> 00:00:40.920 description honestly it's kind of hard to know where to start with something 00:00:38.480 --> 00:00:46.680 like this trolling you guys by playing up the greedy corporate shill perception 00:00:44.360 --> 00:00:52.000 that some of you have of me probably wasn't the right approach but joking 00:00:49.480 --> 00:00:57.079 about things is usually how I break the ice when I'm about to have an awkward 00:00:54.039 --> 00:00:57.920 conversation and this is going to be a 00:00:57.079 --> 00:01:05.200 little awkward I screw up the video title of 00:01:01.800 --> 00:01:08.280 our recent ryzen 3 and ryzen 5 00:01:05.200 --> 00:01:12.759 performance preview which was initially 00:01:08.280 --> 00:01:15.479 called AMD ryzen 5 and 3 tested and then 00:01:12.759 --> 00:01:19.119 AMD ryzen 5 and 3 previewed we shouldn't have said we 00:01:17.439 --> 00:01:26.799 tested them because we were actually using a different CPU to simulate their 00:01:22.799 --> 00:01:29.200 performance and even preview upon 00:01:26.799 --> 00:01:34.119 further reflection wasn't quite right since well what we were previewing was 00:01:31.840 --> 00:01:39.799 the performance that we expected from the chips rather than the chips 00:01:35.840 --> 00:01:42.079 themselves so I could spin that as an 00:01:39.799 --> 00:01:47.520 experiment to see where the threshold was for audience tolerance for our new 00:01:44.840 --> 00:01:54.000 thumbnails and titles there would be some truth to that we are constantly 00:01:50.399 --> 00:01:56.240 making small tweaks but this this is 00:01:54.000 --> 00:02:03.399 honest answers and these videos wouldn't have much value if I didn't uh shoot 00:01:58.840 --> 00:02:06.000 straight so here it is in this case I 00:02:03.399 --> 00:02:11.879 didn't think it was a big deal to draw viewers in with an admittedly misleading 00:02:08.599 --> 00:02:15.160 title because I was so confident in our 00:02:11.879 --> 00:02:17.840 testing methodology and I was so 00:02:15.160 --> 00:02:24.000 confident that the viewers who I would draw in with such a title would turn out 00:02:21.080 --> 00:02:29.160 to be amped to see the benchmarks that we worked so hard on to say that 00:02:27.280 --> 00:02:34.879 backfired would be putting it pretty mildly and the damage is actually deeper 00:02:32.040 --> 00:02:40.440 than it appears on the outside one positive takeaway here is that I did get 00:02:37.879 --> 00:02:45.879 absolute confirmation of my theory that there's been a major shift in the way 00:02:42.680 --> 00:02:48.319 that YouTube handles dislikes or more 00:02:45.879 --> 00:02:54.040 accurately the way that YouTube handles the like to dislike ratio so my previous 00:02:52.000 --> 00:02:59.519 understanding was that both of them were weighted about equally and there are 00:02:56.800 --> 00:03:04.519 examples of viral hugely successful videos in the past that seem to have 00:03:03.239 --> 00:03:12.280 backed up this belief but we got to watch in this case 00:03:08.440 --> 00:03:14.640 in real time as YouTube buried this 00:03:12.280 --> 00:03:21.640 video about 10 minutes after it went live and the effect of YouTube doing 00:03:17.920 --> 00:03:24.280 something like that lasts for days on a 00:03:21.640 --> 00:03:29.439 channel so then I guess at this point some of you are expecting that what 00:03:26.480 --> 00:03:37.480 comes next is an on my knees apology and a a solemn promise to never again make a 00:03:33.400 --> 00:03:40.080 silly face or press the Forbidden key 00:03:37.480 --> 00:03:43.920 again and to go back to the good old days of working out of the garage hey 00:03:42.560 --> 00:03:49.200 guys can you guys tell me how the audio is and thumbnails with white text on a 00:03:46.239 --> 00:03:53.920 screen capture of b-roll from the video but while there are aspects of that 00:03:51.640 --> 00:03:58.799 approach that I prefer both as a consumer and a creator of content it's 00:03:57.120 --> 00:04:03.519 not going to happen and there are a lot of reasons why 00:04:00.439 --> 00:04:06.000 some of it is that Nostalgia glasses 00:04:03.519 --> 00:04:12.000 don't actually work very well Blades of Steel is fun but is it really a good 00:04:09.200 --> 00:04:18.600 game by today's standards and our old unboxing videos are similarly fun but 00:04:15.319 --> 00:04:21.759 they contain very little actual 00:04:18.600 --> 00:04:24.520 information change has been a very good 00:04:21.759 --> 00:04:29.759 thing for the density of information that we're able to present I mean is it 00:04:27.919 --> 00:04:36.000 possible if you don't like it anymore more that the tech industry changed or 00:04:32.199 --> 00:04:38.400 maybe you as an individual have changed 00:04:36.000 --> 00:04:46.400 in the last8 Years just as much as we have but a much bigger factor is this 00:04:42.240 --> 00:04:49.800 using so-called cancerous thumbnails 00:04:46.400 --> 00:04:53.240 allows our videos to stand out better in 00:04:49.800 --> 00:04:56.280 a search result or suggested video pain 00:04:53.240 --> 00:05:00.080 gaining us new viewers which is very 00:04:56.280 --> 00:05:03.440 beneficial for obvious reasons the old 00:05:00.080 --> 00:05:07.160 hard truth is that if everyone is doing 00:05:03.440 --> 00:05:10.759 this there's probably a reason it 00:05:07.160 --> 00:05:13.160 works and while I've seen every argument 00:05:10.759 --> 00:05:19.280 Under the Sun I read almost all the comments on our videos for why it's bad 00:05:16.960 --> 00:05:25.479 the cold hard truth is that none of them really hold any water number one you're 00:05:22.560 --> 00:05:32.880 big enough you don't need more views what think about what it would 00:05:28.800 --> 00:05:35.720 mean if we stopped growing YouTube as a 00:05:32.880 --> 00:05:41.319 platform is growing PC gaming in particular is growing I mean us being 00:05:38.919 --> 00:05:46.759 happy with stagnant viewership in a growing world would be kind of like your 00:05:44.000 --> 00:05:53.120 grandpa being happy with the same $3 an hour he made back in 1950 unacceptable 00:05:50.400 --> 00:05:58.319 number two people hate it you'll drive away your core audience well there is no 00:05:56.000 --> 00:06:03.639 doubt that some people hate it but most of the empirical evidence we've seen 00:06:00.400 --> 00:06:06.639 suggests that this is a very vocal 00:06:03.639 --> 00:06:10.919 minority to be clear unsubscribes do 00:06:06.639 --> 00:06:14.080 happen they're common we've lost more 00:06:10.919 --> 00:06:18.039 subscribers on LT than most YouTube 00:06:14.080 --> 00:06:20.240 channels will ever have but this is a 00:06:18.039 --> 00:06:24.520 natural thing people's interests change maybe maybe they even 00:06:21.720 --> 00:06:30.039 die but the massive waves of unsubscribes as a reaction to a 00:06:26.680 --> 00:06:32.120 particular piece of content are much 00:06:30.039 --> 00:06:38.160 rarer than the comment section would have you believe three you're pandering 00:06:36.000 --> 00:06:43.360 to kids by making these faces okay there are two fundamental 00:06:40.400 --> 00:06:48.840 problems with this one number one who cares adult enthusiasts you know 00:06:46.199 --> 00:06:53.880 grown-ups should be able to see a silly face without it ruining their day and 00:06:51.759 --> 00:06:58.160 should be pleased as punch that someone is out there creating content that gets 00:06:55.960 --> 00:07:05.680 younger people excited and passionate about technology and two it's nonsense 00:07:02.280 --> 00:07:09.160 our demographics skew older today than 00:07:05.680 --> 00:07:11.599 they ever have so consider that one 00:07:09.160 --> 00:07:18.400 debunked and honestly I could go on and on but the bottom line is this video 00:07:15.240 --> 00:07:20.000 production is really expensive when you 00:07:18.400 --> 00:07:25.199 believe that your staff should be comfortable happy and well-compensated 00:07:22.599 --> 00:07:31.680 then you put that money where your mouth is so with the significant investment 00:07:29.080 --> 00:07:37.599 all already made into making every piece of content we do another 20 minutes on a 00:07:35.080 --> 00:07:42.080 thumbnail that can boost viewership by no kidding up to 00:07:39.919 --> 00:07:48.080 20% is a no-brainer and in response to what I'm 00:07:45.479 --> 00:07:52.440 sure is coming next you yes you the one writing an essay about how being a 00:07:50.440 --> 00:07:58.199 YouTuber isn't a real job we shouldn't have all this overhead we should just do 00:07:54.280 --> 00:08:00.960 it out of passion like we used to one a 00:07:58.199 --> 00:08:07.520 job is anything you can get paid to do and we're doing okay some of us even 00:08:03.599 --> 00:08:10.000 wear decent clothes two to jog your 00:08:07.520 --> 00:08:17.599 memory I used to work at a computer store in fact every single person in 00:08:13.759 --> 00:08:19.800 this video has been paid to make Linus 00:08:17.599 --> 00:08:25.599 Tech tips videos since the moment they started making Linus Tech tips videos so 00:08:23.120 --> 00:08:30.720 that hasn't changed leading us to number three of course we're passionate our are 00:08:29.680 --> 00:08:37.000 you kidding there are a lot of things that I 00:08:34.200 --> 00:08:44.440 would rather not stress about like commercial property leases Insurance 00:08:40.560 --> 00:08:48.120 equipment breakage taxes scheduling 00:08:44.440 --> 00:08:52.080 dealing with staff vacation times but I 00:08:48.120 --> 00:08:54.920 do all of this crap that I don't enjoy 00:08:52.080 --> 00:09:01.079 because I am passionate about making the best videos we can and about running a 00:08:58.160 --> 00:09:08.079 real business that has allowed us to make seven Gamers or ultimate desk PC 00:09:04.959 --> 00:09:11.040 scrapyard Wars projects that wouldn't 00:09:08.079 --> 00:09:17.079 have been possible if I was still hand camming unboxings in a parking lot with 00:09:13.680 --> 00:09:21.079 Luke you can criticize me for plenty of 00:09:17.079 --> 00:09:23.040 stuff but slam me for lacking passion I 00:09:21.079 --> 00:09:28.440 mean you're probably the same people asking why I built my own server room 00:09:26.240 --> 00:09:32.839 instead of hiring someone to do it properly because I love playing with 00:09:30.640 --> 00:09:38.240 this stuff why do you think i' do it if I wasn't personally passionate about 00:09:35.360 --> 00:09:42.800 making Tech videos there would be no reason for me to make an embarrassing 00:09:40.680 --> 00:09:48.480 face in a thumbnail to try and grow this company you think I want to explain to 00:09:45.440 --> 00:09:51.959 my kids why I'm always looking like 00:09:48.480 --> 00:09:54.160 this honestly do I really even seem like 00:09:51.959 --> 00:09:58.839 the kind of person who needs a lot of material things to be happy do you think 00:09:56.640 --> 00:10:05.640 this is about the money I live in the same house house I drive the same car 00:10:02.480 --> 00:10:08.839 and I wear the same abominable cheap 00:10:05.640 --> 00:10:12.160 Footwear that I always did the only 00:10:08.839 --> 00:10:15.800 fancy stuff in my life is my tech 00:10:12.160 --> 00:10:18.079 gadgets just like before I ever set foot 00:10:15.800 --> 00:10:25.880 in front of a camera do you know what a lack of passion would actually look 00:10:21.240 --> 00:10:28.959 like plotting away day after day at the 00:10:25.880 --> 00:10:31.320 same kinds of videos in the same format 00:10:28.959 --> 00:10:37.720 with the same presentation do you have any idea how easily I can rattle off a 00:10:35.279 --> 00:10:42.000 power supply unboxing do you have any idea how much faster it is to generate 00:10:40.720 --> 00:10:47.399 our old thumbnails which coming back then to the 00:10:44.760 --> 00:10:53.720 beginning of our little chat doesn't mean that we haven't ever taken it too 00:10:49.639 --> 00:10:55.839 far so here is my proposal to help us 00:10:53.720 --> 00:11:03.320 communicate with each other better unfortunately I need to keep 00:10:59.480 --> 00:11:06.200 going like this and titling our videos 00:11:03.320 --> 00:11:13.519 in a way that allows us to adapt to how viewers are discovering new content but 00:11:10.000 --> 00:11:16.440 I won't mislead you if I say you won't 00:11:13.519 --> 00:11:23.120 believe this bizarre keyboard you won't believe it and what I'm asking for in 00:11:19.519 --> 00:11:26.279 return is this one try to understand our 00:11:23.120 --> 00:11:28.320 position we can't ignore the changes in 00:11:26.279 --> 00:11:33.399 the way that viewers are browsing content on YouTube 00:11:30.440 --> 00:11:40.399 if the title is representative of the content world's ugliest keyboard it 00:11:36.880 --> 00:11:42.959 isn't even if it shares some stylistic 00:11:40.399 --> 00:11:48.680 aspects with clickbait it isn't by the very definition 00:11:45.040 --> 00:11:51.000 clickbait it's awful and I'd appreciate 00:11:48.680 --> 00:11:57.480 if you could look past a little bit of edginess and avoid painting us with the 00:11:54.079 --> 00:12:00.880 same brush as folks putting boobs in 00:11:57.480 --> 00:12:03.160 their thumbnails of videos about cars 00:12:00.880 --> 00:12:09.320 and not cars with boobs just regular cars and number two if you want to 00:12:06.399 --> 00:12:14.360 communicate with us do it in a way that's meaningful honestly I couldn't 00:12:11.880 --> 00:12:21.279 tell if this thumbnail thing was a serious problem or just more background 00:12:17.800 --> 00:12:24.800 noise from haters like whatever the hell 00:12:21.279 --> 00:12:26.480 prompted 500 people to dislike this this 00:12:24.800 --> 00:12:31.760 really cool piece of content where we took the time to Benchmark 10 years of 00:12:28.839 --> 00:12:35.720 video cards there was a lot of time or the like like the truckload of poorly 00:12:33.920 --> 00:12:41.000 researched comments informing me that my server room is 00:12:37.040 --> 00:12:44.000 flammable try this if there's something 00:12:41.000 --> 00:12:46.639 that you liked about the video help us 00:12:44.000 --> 00:12:52.480 then help us drown out the peanut gallery with a like and an on topic 00:12:49.639 --> 00:12:57.519 comment we really do read those and these things boost search rankings and 00:12:54.600 --> 00:13:02.639 suggested video placements behavioral conditioning 101 guys 00:13:00.040 --> 00:13:08.079 positive feedback is more powerful than negative and negative loses its impact 00:13:05.760 --> 00:13:13.399 if you aren't also remembering to let us know when we've done something right and 00:13:10.639 --> 00:13:21.120 now another ad Fiverr is a huge digital marketplace 00:13:17.639 --> 00:13:23.360 where talented Freelancers startups and 00:13:21.120 --> 00:13:28.279 small businesses can connect you can search through over 150 categories of 00:13:26.079 --> 00:13:32.440 services and filter your searches based on your terms 00:13:29.760 --> 00:13:35.639 timeline budget you name it these filters help you narrow down your search 00:13:34.199 --> 00:13:39.040 so you're paired with a talented professional freelancer who can help you 00:13:37.440 --> 00:13:44.079 reach your goals and produce a highquality product for your brand we've 00:13:41.920 --> 00:13:50.440 actually contracted a few individuals to create some clickbait thumbnails for us 00:13:47.800 --> 00:13:54.800 so the first 300 viewers who see those thumbnails and go I would love to have a 00:13:52.519 --> 00:14:02.600 thumbnail like that and you use code Linus will get 20% off their Fiverr 00:13:57.680 --> 00:14:04.959 services so Jo # IND doers we trust and 00:14:02.600 --> 00:14:09.759 start getting done today so thanks for watching guys if you 00:14:07.240 --> 00:14:14.320 disliked this video as always hit the dislike button but please make sure 00:14:12.040 --> 00:14:17.000 there's a reason for it if you liked it hit the like button though get 00:14:15.519 --> 00:14:21.880 subscribed maybe consider checking out where to buy the stuff we featured which I guess wasn't really anything at the 00:14:20.279 --> 00:14:29.040 link in the video description and also check out our merch store which has cool shirts like this one in our community 00:14:24.560 --> 00:14:29.040 Forum which you should totally join