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to say we've generated some complaints

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with our recent change to the style of our video titles and thumbnails would be

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a gross understatement and I want to get

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right into a discussion about that after

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this

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ad browse privately and securely with

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TunnelBear the simple VPN app try tunnel

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description honestly it's kind of hard to know where to start with something

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like this trolling you guys by playing up the greedy corporate shill perception

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that some of you have of me probably wasn't the right approach but joking

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about things is usually how I break the ice when I'm about to have an awkward

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conversation and this is going to be a

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little awkward I screw up the video title of

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our recent ryzen 3 and ryzen 5

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performance preview which was initially

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called AMD ryzen 5 and 3 tested and then

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AMD ryzen 5 and 3 previewed we shouldn't have said we

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tested them because we were actually using a different CPU to simulate their

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performance and even preview upon

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further reflection wasn't quite right since well what we were previewing was

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the performance that we expected from the chips rather than the chips

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themselves so I could spin that as an

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experiment to see where the threshold was for audience tolerance for our new

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thumbnails and titles there would be some truth to that we are constantly

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making small tweaks but this this is

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honest answers and these videos wouldn't have much value if I didn't uh shoot

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straight so here it is in this case I

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didn't think it was a big deal to draw viewers in with an admittedly misleading

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title because I was so confident in our

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testing methodology and I was so

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confident that the viewers who I would draw in with such a title would turn out

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to be amped to see the benchmarks that we worked so hard on to say that

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backfired would be putting it pretty mildly and the damage is actually deeper

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than it appears on the outside one positive takeaway here is that I did get

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absolute confirmation of my theory that there's been a major shift in the way

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that YouTube handles dislikes or more

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accurately the way that YouTube handles the like to dislike ratio so my previous

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understanding was that both of them were weighted about equally and there are

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examples of viral hugely successful videos in the past that seem to have

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backed up this belief but we got to watch in this case

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in real time as YouTube buried this

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video about 10 minutes after it went live and the effect of YouTube doing

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something like that lasts for days on a

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channel so then I guess at this point some of you are expecting that what

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comes next is an on my knees apology and a a solemn promise to never again make a

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silly face or press the Forbidden key

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again and to go back to the good old days of working out of the garage hey

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guys can you guys tell me how the audio is and thumbnails with white text on a

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screen capture of b-roll from the video but while there are aspects of that

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approach that I prefer both as a consumer and a creator of content it's

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not going to happen and there are a lot of reasons why

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some of it is that Nostalgia glasses

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don't actually work very well Blades of Steel is fun but is it really a good

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game by today's standards and our old unboxing videos are similarly fun but

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they contain very little actual

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information change has been a very good

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thing for the density of information that we're able to present I mean is it

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possible if you don't like it anymore more that the tech industry changed or

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maybe you as an individual have changed

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in the last8 Years just as much as we have but a much bigger factor is this

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using so-called cancerous thumbnails

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allows our videos to stand out better in

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a search result or suggested video pain

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gaining us new viewers which is very

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beneficial for obvious reasons the old

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hard truth is that if everyone is doing

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this there's probably a reason it

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works and while I've seen every argument

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Under the Sun I read almost all the comments on our videos for why it's bad

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the cold hard truth is that none of them really hold any water number one you're

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big enough you don't need more views what think about what it would

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mean if we stopped growing YouTube as a

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platform is growing PC gaming in particular is growing I mean us being

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happy with stagnant viewership in a growing world would be kind of like your

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grandpa being happy with the same $3 an hour he made back in 1950 unacceptable

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number two people hate it you'll drive away your core audience well there is no

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doubt that some people hate it but most of the empirical evidence we've seen

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suggests that this is a very vocal

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minority to be clear unsubscribes do

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happen they're common we've lost more

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subscribers on LT than most YouTube

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channels will ever have but this is a

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natural thing people's interests change maybe maybe they even

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die but the massive waves of unsubscribes as a reaction to a

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particular piece of content are much

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rarer than the comment section would have you believe three you're pandering

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to kids by making these faces okay there are two fundamental

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problems with this one number one who cares adult enthusiasts you know

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grown-ups should be able to see a silly face without it ruining their day and

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should be pleased as punch that someone is out there creating content that gets

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younger people excited and passionate about technology and two it's nonsense

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our demographics skew older today than

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they ever have so consider that one

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debunked and honestly I could go on and on but the bottom line is this video

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production is really expensive when you

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believe that your staff should be comfortable happy and well-compensated

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then you put that money where your mouth is so with the significant investment

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all already made into making every piece of content we do another 20 minutes on a

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thumbnail that can boost viewership by no kidding up to

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20% is a no-brainer and in response to what I'm

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sure is coming next you yes you the one writing an essay about how being a

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YouTuber isn't a real job we shouldn't have all this overhead we should just do

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it out of passion like we used to one a

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job is anything you can get paid to do and we're doing okay some of us even

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wear decent clothes two to jog your

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memory I used to work at a computer store in fact every single person in

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this video has been paid to make Linus

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Tech tips videos since the moment they started making Linus Tech tips videos so

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that hasn't changed leading us to number three of course we're passionate our are

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you kidding there are a lot of things that I

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would rather not stress about like commercial property leases Insurance

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equipment breakage taxes scheduling

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dealing with staff vacation times but I

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do all of this crap that I don't enjoy

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because I am passionate about making the best videos we can and about running a

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real business that has allowed us to make seven Gamers or ultimate desk PC

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scrapyard Wars projects that wouldn't

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have been possible if I was still hand camming unboxings in a parking lot with

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Luke you can criticize me for plenty of

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stuff but slam me for lacking passion I

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mean you're probably the same people asking why I built my own server room

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instead of hiring someone to do it properly because I love playing with

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this stuff why do you think i' do it if I wasn't personally passionate about

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making Tech videos there would be no reason for me to make an embarrassing

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face in a thumbnail to try and grow this company you think I want to explain to

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my kids why I'm always looking like

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this honestly do I really even seem like

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the kind of person who needs a lot of material things to be happy do you think

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this is about the money I live in the same house house I drive the same car

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and I wear the same abominable cheap

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Footwear that I always did the only

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fancy stuff in my life is my tech

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gadgets just like before I ever set foot

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in front of a camera do you know what a lack of passion would actually look

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like plotting away day after day at the

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same kinds of videos in the same format

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with the same presentation do you have any idea how easily I can rattle off a

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power supply unboxing do you have any idea how much faster it is to generate

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our old thumbnails which coming back then to the

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beginning of our little chat doesn't mean that we haven't ever taken it too

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far so here is my proposal to help us

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communicate with each other better unfortunately I need to keep

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going like this and titling our videos

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in a way that allows us to adapt to how viewers are discovering new content but

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I won't mislead you if I say you won't

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believe this bizarre keyboard you won't believe it and what I'm asking for in

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return is this one try to understand our

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position we can't ignore the changes in

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the way that viewers are browsing content on YouTube

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if the title is representative of the content world's ugliest keyboard it

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isn't even if it shares some stylistic

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aspects with clickbait it isn't by the very definition

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clickbait it's awful and I'd appreciate

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if you could look past a little bit of edginess and avoid painting us with the

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same brush as folks putting boobs in

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their thumbnails of videos about cars

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and not cars with boobs just regular cars and number two if you want to

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communicate with us do it in a way that's meaningful honestly I couldn't

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tell if this thumbnail thing was a serious problem or just more background

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noise from haters like whatever the hell

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prompted 500 people to dislike this this

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really cool piece of content where we took the time to Benchmark 10 years of

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video cards there was a lot of time or the like like the truckload of poorly

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researched comments informing me that my server room is

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flammable try this if there's something

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that you liked about the video help us

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then help us drown out the peanut gallery with a like and an on topic

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comment we really do read those and these things boost search rankings and

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suggested video placements behavioral conditioning 101 guys

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positive feedback is more powerful than negative and negative loses its impact

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if you aren't also remembering to let us know when we've done something right and

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now another ad Fiverr is a huge digital marketplace

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actually contracted a few individuals to create some clickbait thumbnails for us

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so the first 300 viewers who see those thumbnails and go I would love to have a

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thumbnail like that and you use code Linus will get 20% off their Fiverr

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services so Jo # IND doers we trust and

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start getting done today so thanks for watching guys if you

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disliked this video as always hit the dislike button but please make sure

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there's a reason for it if you liked it hit the like button though get

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subscribed maybe consider checking out where to buy the stuff we featured which I guess wasn't really anything at the

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link in the video description and also check out our merch store which has cool shirts like this one in our community

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Forum which you should totally join