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these labels aren't just for food anymore you're now going to see them on

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internet plans but why is it too hard to

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understand here's the price per month and here's the speed you'll get well it

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turns out that the answer is actually yes the American FCC is requiring isps

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to provide these labels for most internet Plans offered to the public

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starting this month precisely because between introductory rates and hidden

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fees many consumers find Broadband advertising to be confusing the goal of

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the labels is to provide a standardized way to inform consumers of the true cost

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of their service and exactly what they'll be getting instead of allowing

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isps to bury these important details in the fine print and although we're mostly

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used to seeing the analogous nutrition facts labels on actual food packaging

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the Broadband facts labels have to be displayed both online and in stores if

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you're buying internet service that way I prefer my internet boxed let's take a

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look at what exactly happened to be included up top you'll see the name of

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the ISP and the name of the plan just below that you'll see the monthly price

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prominently displayed similarly to how the calorie count is displayed on a

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nutrition label below this you'll have a section of gotas you'll see immediately

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if the monthly price is some kind of introductory promo rate and if it is how

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long the rate is good for and what the new rate will be at the end of the intro

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period if you have to sign a contract you'll see how long that contract is and

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a link link to the full terms then you'll see another gotcha section

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outlining additional charges everything from equipment rental fees installation

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fees taxes and the penalty for backing out of a contract early it would be nice

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if a total price including all of that junk was listed prominently at the top

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of the label but as it is you'll have to do a little math to figure out the total

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damage you do however get a link to any discounts you're eligible for if you're

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bundling or using your own equipment but let's say money is No Object lucky you

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and you're mostly concerned about how your connection performs we'll tell you

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what the labels say about that right after we think I fix it the sponsor of

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of console parts and comprehensive repair guides make opening your console

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busted console a new lease on life and get free shipping on orders of $100 or

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more now below all this pricing information you'll see a section

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outlining both the typical download and upload speeds and as a pleasant surprise

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you also get a latency number in milliseconds although most people look

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more at the raw megabits per second latency can be more important if you do

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lots of online gaming or if you're frequently making video calls

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unfortunately the FCC hasn't included specific requirements on how speeds and

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latency should be measured while the FCC does run a pro program to help isps

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determine typical speed and latency numbers participation isn't a

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requirement hopefully in the future there will be a more standardized way to

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provide these numbers but given that isps like Comcast are already unhappy

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about just having to fill out a label whether that'll happen is anyone's guess

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anywh who the bottom of the label also has to include any data caps and overage

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charges a link to the isp's network management practices which is

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essentially how well they adhere to net neutrality princi I and a link to their

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privacy policy and Customer Support Services ISP websites are also required

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to compile all their labels into a publicly available spreadsheet which

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could be useful if you want to quickly compare plans and in case you were

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wondering if you're one of those people who signs up for Internet service over

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the phone the person on the other end is required to read the entire label to you

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oh boy you want to get a snack of course there was some griping from isps about

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how much time and energy it would take to create these labels but given how

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much money isps spend on designing and sending out junk mail it's hard for me

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to feel too bad for him but I feel good

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about the fact that you watched this whole video thanks like the video if you

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liked it dislike it if you disliked it check out our other videos comment below

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with video suggestions don't forget to subscribe and follow so you can see more

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of this what I what we're what what I'm doing right now pretty cool