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it wasn't too long ago that if you were building or upgrading a PC you have to

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fork over some handsome cash for a copy of Windows if you didn't you either

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couldn't get a legal copy at all or your operating system would simply stop

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working after 30 days but today Microsoft lets people use it completely

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for free even though they officially ended their program to let people with

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legal copies of Windows 7 or 8 upgrade to Windows 10 for free many users have

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reported the free upgrade still works and on top of that even if you just

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download Windows 10 from Microsoft's website and you don't pay for a key the

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OS will still work just fine I mean sure

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you get that annoying activate Windows watermark you can't change the system

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color scheme and it's a little trickier to pick your wallpaper but other than

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that you get the same features as you would had you paid all that money and

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there's still even a loophole that allows you to upgrade pirated versions

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of Windows 8 to Windows 10 so why is Microsoft suddenly giving out one of the

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most popular products like candy well it

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definitely isn't out of the goodness of their hearts you see historically

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speaking people were often rather slow to operate to new editions of Windows

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there were exceptions such as the long lines we saw when Windows 95 was first

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released and the hype around Windows XP but for much of the 2000s people simply

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put off expensive upgrades no wonder then that Microsoft decided it was much

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more important to get people on to Windows 10 rather than squeezing every

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dollar they could out of them up front especially as Microsoft reviews Windows

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10 as its last version of Windows and plans to update it regularly instead of

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releasing an entirely new edition every year or two okay but then how is

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Microsoft making money off of Windows then well although it is giving out tons

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of free software far more people are

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using computers today than they did when Windows 95 was taking over the world so

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Microsoft is kind of monetizing in a similar way to game developers who use a

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free-to-play model think about it Microsoft heavily pushes apps from the

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virtual Microsoft Store accessible from the Windows desktop where similar to the

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Google Play Store and the Apple App Store Microsoft gets a cut of every purchase

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made additionally Microsoft is trying to get people into their whole ecosystem

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rather than just having them use the OS for example let's say you're using

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Windows 10 for your desktop PC and you decide to leverage Microsoft's built-in

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onedrive cloud storage solution although you get a certain amount of storage for

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free Microsoft tries to sell users more so then when it's time for you to buy a

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tablet for example the idea is that you be more likely to buy a Microsoft

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Surface and use onedrive seamlessly on it rather than choose say an iPad there

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are other subtle ways that Microsoft keeps the cash coming in - if you search

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with a search bar near the bottom of your screen it uses Microsoft's Bing

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search engine which helps bolster its market share and make it more appealing

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to advertisers and Microsoft also serves ads

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inside of Windows 10 especially for its

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own products such as office 365 subscriptions if you need more

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functionality than what the free office apps provide and Microsoft still does

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make money from selling licenses of course oh em said make pre-built

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computers and larger organizations that want to deploy Windows on many computers

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they still pay for copies and of course home PC builders are still shelling out

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money to to get rid of that annoying watermark but overall it looks like this

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freemium Windows model is here to stay I

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just hope Clippy themed loop boxes don't become a thing fresh books is the small

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the how did you hear about a section so thanks for watching guys if you like this video be sure to subscribe give us

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