WEBVTT

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the iPhone SE possibly the least

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exciting product that Apple has launched since like some random iPod Touch

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refresh but I spent a couple of weeks

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with it knowing full well that I wouldn't be switching to it as a daily

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driver because in addition to giving my

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Impressions on the iPhone SE this felt like a good opportunity to discuss

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Apple's Direction in general right now so let's get crackle lacking

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Intel skull Canyon Nook features a sixth generation core i7 processor and

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Thunderbolt 3 learn more at the link in the video

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description the iPhone SE packs truly Flagship specifications into an

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unapologetically small 4in screen form

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factor for little girls and men who happen to have little girl sized hands

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it boasts Apple's latest A9 processor the same one found in the 6s and the 6s

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plus 2 gigs of RAM the same 12 megapixel

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camera sensor found in the 6s AC Wireless LTE Advanced NFC for Apple pay

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a 1624 milliamp non- removable battery

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and an IPS 640x 1136 Retina Display and

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there's a lot to like about that I mean honestly it's the kind of product whose

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merits I've been arguing for since the f race started a handful of years ago

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asking who needs 1440p or 4K phone

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screens who can operate these things with one hand to which the answer was

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always bigger is better and use two hands but there are of course some

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compromises to be made here some of them are minor the storage speed has been

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downgraded somewhat but not to the point where it's likely to bother anyone and

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the same goes IMO for the slower Wi-Fi

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and LTE Advanced I mean I haven't had

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issue streaming YouTube videos team viewer desktops or music in years and I

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actually can't figure out what people need these ever climbing data speeds for

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but there are a few things that ground

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my gears a bit more the inclusion of an NFC radio for Apple pay gets 4in device

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users closer to feature parody with current generation devices than they

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were before but Touch ID was already present on the iPhone 5S and it even

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uses the same older slower and less

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accurate first generation sensor though in practice this didn't end up bothering

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me much and the other big thing missing is 3D touch having a right click is

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always better than not having one always

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apple and that's what 3D touch effectively is so ignoring the

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distinctly last gen industrial design with only a pink color option and a

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sandblasted versus polished Edge to distinguish it from the 5S the lack of a

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push harder to do more stuff faster button is the most outdated feeling

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thing about this device I mean of course

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aside from the fact that apple is still equipping a

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$400 smartphone with 16 gigs of onboard

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storage and no SD card expansion making the cost of this device effectively $500

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for anyone who intends to use the 12 megapixel Stills 4K video rear camera so

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let's talk about that camera now then shall we it lacks Optical image

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stabilization like the 6 and the 6s but it's characteristically really good it

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opens and focuses quickly it's got a two-tone Flash and the full auto mode

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gets it right the vast majority of the time the Zoe excuse me live photo mode

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is great for capturing moving objects like children but the app just sucks I

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actually used to prefer Apple's hands off the wheel approach to phone pictures

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but that was back when a great phone camera shot and a decent phone camera

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shot both kind of looked like trash and

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when Android phone makers were baking all these weird Half Baked like put

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dinosaurs and fish all over the scene functionalities in I mean these days a

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Samsung device can take videos and photos with as much or as little control

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as I want from the same screen with one tap when Apple still requires swiping

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through modes one by one with their extremely limited first- party app or

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opening an entirely separate in the case of Camera Plus $ app to enable manual

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control just for Stills I mean that coupled with their lack of a screenoff

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gesture to launch the camera made it noticeably slower for me to capture

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unexpected moments with that said though that's about all I can criticize about

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the SE from a performance perspective actually using the device is about like

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using my old iPhone 4 if my iPhone 4 was

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the equivalent of a Pontiac Firefly with an 8 cylinder engine in it and they did

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this remarkably without hurting battery life which isn't to say I don't still

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think there's room for improvement I mean can you imagine living on a planet

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where you could buy a phone with iOS's idle power management and your typical

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Android handsets 2500 to 3500 mAh

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battery the SE on most days would

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actually best the S6 and the Z5 compact

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for me for percentage remaining at the end of the day

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but then on heavy days I could run out of battery by dessert still impressive

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though considering its size and raw horsepower with that said it's shocking

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to me after all the moaning that I've done about smaller devices being better

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for people with smaller hands how much less I personally found myself using

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this phone due to its smaller screen it's frustrating how little real estate

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is left for the actual conversation I'm having once you've got the keyboard on

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there and during my veg time watching videos on curiosity stream or whatever I

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actually found myself more than once running upstairs for a tablet something

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I really haven't felt I needed to do in a long time which I guess leads us into

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the conclusion it's strange to be saying this so soon after giving Apple my best

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smartphone of 2015 award for the iPhone 6s only a few short months ago but it

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seems like the accountants are running certain aspects of the company at this

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point instead of the designers Apple's own words people wanted a smaller better

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iPhone says it all the iPhone SE is a carefully engineered and carefully timed

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response to this feedback one that

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brings existing customers who were on the brink of a somewhat forced

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obsolescence an all 64-bit app store is going to happen soon and iPhone 5 and

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below users will be on the outside looking in and potential customers in

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developing markets an obvious and lower

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cost wage to stay in or enter the Apple

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ecosystem it's a strong business move

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but there's really no Artistry or innovation or pride in it it's just

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cheaper they reused the older block here

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design language because they want it to look and feel cheaper to drive customers

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who can afford it to the much higher margin 6s and 6s plus I mean remember

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those contain basically the same hardware and if you've ever bought a replacement screen on eBay that should

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give you some idea what the cost of a 4 in versus a 4.7 in screen is they're

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pretty much the same but this move delivers zero Innovation Apple's

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customers are crying we want you to remake that thing we liked from before

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but faster and they're doing it it's about the least Apple manner of Behaving

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that I can possibly imagine I mean I don't always agree with Apple's choices

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but I respect that they have the guts to make what they think is best and then

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educate their customers about how that should enrich their lives and while the

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objective likely one from the bean counters of build a lower cost skew to

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maintain the install base and improve gross profit dollars at the cost of some

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margin has pretty much been accomplished here I have some serious misgivings

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about what this means for Apple's Direction as a company over the coming

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years maybe the iPhone 7 will completely prove me wrong maybe I'll be able to

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rearrange the icons on my home screen the way I want I guess we'll find out in

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the fall okay so I know that there are some

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of you who complain about our phone

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reviews always having these debrand

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skins on the phone saying that you find them ugly so I said to dbrand I was like

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look you guys you got that great configurator on your site where you can

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pick out exactly you know what type of skin you want on which part of the phone

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you can you can preview it on the site and see what it's going to look like in

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person so if you guys have got this great configurator why are you guys

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always picking the color scheme and sending it to me and people are complaining why are we doing this let me

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pick the color scheme this time so they did and I used DeBrands configurator to

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cover the iPhone SE and what I think is the most beautiful vinyl skin that I

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have ever seen in my life I mean look at this I have 1 two three four five

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different colors if you count wood grain

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as one color cuz it's got multiple colors to it it's like wood grain and

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with this skin not only does my phone look great it is protected from

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incidental scratches the kinds that come about during life so check it out get

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your dbrand skin they ship worldwide and they're affordable at the link in the

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video description let's see if you can put together something even sexier than

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mine thanks for watching guys if this video sucked you know what to do but if

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