WEBVTT

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for those who aren't old enough to remember the before times the long long

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ago aka before the internet it used to be that when two people would argue

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about something vitally important like uh which band sang a particular hit from

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the 1980s they would have to settle it by asking a third party dusting off a

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toome of knowledge delivered straight to their door by a handy dandy salesman or

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by simply assuming their friend was wrong as always nowadays if we need to

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know something quickly we take it for granted that we can Bing it and find an

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answer almost immediately sorry I couldn't keep a straight face there we

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take for granted that we can Google it and find an answer almost immediately

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but what even many of our us techno files forget is that the internet didn't

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magically bring with it the ability to find anything in this giant computer

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network and that early neens were basically limited to browsing websites

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they already knew how to access or were able to guess that is until some clever

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programmers decided that information on the internet would be much more useful

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if it were made readily available to people and so the concept of the

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modern-day search engine was born the first generations of search engines were

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a bit cruder than those that we use today and mostly consisted of simple

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website listings with little to no information beyond their basic titles

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but as the information Super Highway began to fill with more and more traffic

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it quickly became clear that websit sites would need to be tracked using a

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slew of methods Beyond titles so bot

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programs known as webcrawlers or spiders were created to automatically scan

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websites for links and content information such as keywords titles

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synonyms access frequency relevancy rating authenticity credibility spam

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content Etc to be cocooned neatly in a

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little web of indexes for users to access by way of a search bar but if all

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it took to create a su uccessful search engine was throwing more stuff into a

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big database then we might still be asking geves for things no the

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programmers and mathematicians who work for top modern search providers are

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constantly devising ways that they can use algorithms to find the most

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important pieces of data that are related to a user's search let's say

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Linus Tech tips so they deliver a bunch of links to that website in a top- down

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fashion as opposed to technology tips about lions or something but even that

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is not enough anymore and the best search engines even use databased

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information they've collected about their users to help deliver better more

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tailored results and while that level of attentiveness is useful in minimizing

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daily hassle such as search times we have to decide at some point if a

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corporation knowing we meant apple and not apple is more important than the

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Privacy that we give up because as many have already realized it's no

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coincidence that the advertisements on every page we visit feature the specific

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new game or PC part that we've been drooling over for some time which o well

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um H this is awkward well which

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normally contains the whatever it is you've been drooling over for some time

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and this entices advertisers into purchasing ad space that directly

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targets users who are interested in their products or services at a premium

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even though in this case it clearly misfired something that helps them

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charge more for the ads since the theory does actually work in practice and

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targeted ads have become so commonplace that from my experience folks are now

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not only more likely to click them but even get bothered when they see

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non-targeted irrelevant website ads go

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figure speaking of ads here's one now that I think will be relevant to many of

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arbitrary timeline you can browse every course's transcript to follow along you

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can download tutorials and watch them On The Go including access on iOS and your

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to linda.com tequi and get a 10-day trial for free to decide if you like it

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or not thanks for watching guys like

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this video if you liked it dislike it if you thought it just BL sucks as always

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leave a comment if you have suggestions for future fastest posses and don't

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