for those who aren't old enough to remember the before times the long long
ago aka before the internet it used to be that when two people would argue
about something vitally important like uh which band sang a particular hit from
the 1980s they would have to settle it by asking a third party dusting off a
toome of knowledge delivered straight to their door by a handy dandy salesman or
by simply assuming their friend was wrong as always nowadays if we need to
know something quickly we take it for granted that we can Bing it and find an
answer almost immediately sorry I couldn't keep a straight face there we
take for granted that we can Google it and find an answer almost immediately
but what even many of our us techno files forget is that the internet didn't
magically bring with it the ability to find anything in this giant computer
network and that early neens were basically limited to browsing websites
they already knew how to access or were able to guess that is until some clever
programmers decided that information on the internet would be much more useful
if it were made readily available to people and so the concept of the
modern-day search engine was born the first generations of search engines were
a bit cruder than those that we use today and mostly consisted of simple
website listings with little to no information beyond their basic titles
but as the information Super Highway began to fill with more and more traffic
it quickly became clear that websit sites would need to be tracked using a
slew of methods Beyond titles so bot
programs known as webcrawlers or spiders were created to automatically scan
websites for links and content information such as keywords titles
synonyms access frequency relevancy rating authenticity credibility spam
content Etc to be cocooned neatly in a
little web of indexes for users to access by way of a search bar but if all
it took to create a su uccessful search engine was throwing more stuff into a
big database then we might still be asking geves for things no the
programmers and mathematicians who work for top modern search providers are
constantly devising ways that they can use algorithms to find the most
important pieces of data that are related to a user's search let's say
Linus Tech tips so they deliver a bunch of links to that website in a top- down
fashion as opposed to technology tips about lions or something but even that
is not enough anymore and the best search engines even use databased
information they've collected about their users to help deliver better more
tailored results and while that level of attentiveness is useful in minimizing
daily hassle such as search times we have to decide at some point if a
corporation knowing we meant apple and not apple is more important than the
Privacy that we give up because as many have already realized it's no
coincidence that the advertisements on every page we visit feature the specific
new game or PC part that we've been drooling over for some time which o well
um H this is awkward well which
normally contains the whatever it is you've been drooling over for some time
and this entices advertisers into purchasing ad space that directly
targets users who are interested in their products or services at a premium
even though in this case it clearly misfired something that helps them
charge more for the ads since the theory does actually work in practice and
targeted ads have become so commonplace that from my experience folks are now
not only more likely to click them but even get bothered when they see
non-targeted irrelevant website ads go
figure speaking of ads here's one now that I think will be relevant to many of
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or not thanks for watching guys like
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