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Welcome to the official Linus Tech Tips obligatory iPhone event video. TLDDR,

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you can now get a 5G iPhone 12 for the same price that you got an 11 last year,

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but it'll be a smaller one. The iPhone 12 Pro can shoot cinematic footage of

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galloping horses better than ever. And the HomePod Mini makes yelling

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at your kids from anywhere much easier, even if charging your new iPhone isn't.

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Confused? Don't worry, we're going to clear everything right up.

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Today, Apple diverged even farther from their singular vision for the iPhone by

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announcing not three, but four new iPhones. The iPhone 12, 12 mini, 12 Pro,

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and 12 Pro Max. Now, the iPhone 11 and

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iPhone XR are still for sale with the 2020 iPhone SE replacing the iPhone 8 at

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the bottom of the product lineup. And while this isn't actually the most

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populous iPhone lineup ever, Apple was selling eight iPhone models back in

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2017, it does have the widest price range of any iPhone lineup, all the way

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from $400 to $1,100 starting price.

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Apple may not have a monopoly on mobile devices, but you can see they're trying.

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With that said, Apple has actually bumped up the price of the mainstream

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option, the iPhone 12. At $799, it's $50

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more than the iPhone XR's original price and $100 more than last year's iPhone

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11. But there's also a new option at the

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$699 price point, the iPhone 12 mini, which is in terms of specs identical to

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the iPhone 12, but with a tiny 5.4 4 in

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display. Now, I would make a bit of a fuss about Apple's confusing naming

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scheme here. That that would be totally on brand for me. It would. But in this

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case, calling it mini actually kind of makes sense since the 6.1 in iPhone 12

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doesn't really qualify as a max phone.

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So, you know what? Why don't we all just be grateful that we didn't get an iPhone

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11R Plus mini max. Now, as I see it, the

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reason for the iPhone 12's price bump can be attributed to two main things.

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One, the iPhone 11's LCD has been replaced with a higher resolution OLED

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display with twice the number of pixels. And two, the addition of 5G, which can

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also be found throughout the entire lineup of new products. Like, sure, it's

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also thinner and lighter. It's got this super strong ceramic shield on the

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glass, and it's got a slightly redesigned wide-angle camera with an

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f/1.6 six aperture, but those are all upgrades that I would more or less

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expect in the new iPhone. Apple also

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brought back MagSafe as a way for these new iPhones to magnetically lock onto a

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wireless charger or other accessory, which is cool. Um, was anyone asking for

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this though? Last time I checked, what

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everyone wanted was MagSafe to come back to MacBooks, but apparently Apple is

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really good at compartmentalizing its love for USBC. On MacBooks, it's the

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port of the future. On iPhones, oh, hey.

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Oh, buddy, you got to slow down. You don't want to rock the ecosystem boat

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too much. I can only imagine that the real reason Apple priced the iPhone 12s

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like they did was because of the release of some recent Android flagships. I

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mean, you can't possibly sell a 6.1 in iPhone 12 for the same price as the 699

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Google Pixel 5 or Samsung Galaxy S20 Fan

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Edition cuz those are phones for the common folk. And actually, in the case

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of the Pixel 5, they are considerably slower, too. The iPhone 12 Pro and Pro

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Max, those are not for the commoners.

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Because while Apple's iPhone Pro marketing was a bit of a hard sell last

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year, I don't think filmmakers dropped their Canons and Sony's on mass to shoot

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films on a phone, this year, the Pro moniker might make a bit more sense with

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a number of features on the Pros that greatly enhance content creation.

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Although, to be clear, I I still think people are going to be shooting on their

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Sony's. The 12 Pros can both record 10bit HDR video and are the first phones

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to support Dolby Vision HDR video recording at 4K 60fps, meaning that

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highlights, shadows, and color should look better than ever, almost as good as

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you'll look if you uh shop on ltdstore.com. Then on the photo side,

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Apple Pro Raw is the company's new proprietary unprocessed image format

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that will let iPhone 12 Pro owners edit color, detail, and dynamic range

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natively in the photos app. Both of the Pro models now also have a LAR scanner,

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just like this year's iPad Pro, which makes autofocus six times faster than

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the iPhone 11 in addition to the benefits of AR content. There are

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benefits of AR content. And while the three lens system looks the same as the

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iPhone 11 Pro, the wide and telephoto cameras have gotten some subtle

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improvements. Interestingly, the 12 Pro Max has a better camera system than the

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12 Pro with a 47% larger sensor on the wide camera along with a faster

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aperture, which apparently allows for an 87% improvement in low light

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performance. Price-wise, this year's Pro models are actually starting at the same

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price as last year's, despite the more drastic upgrades.

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Wow, such value. Seems like only a matter of time before James Cameron

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shoots his next film with the new gold iPhone. It's gold. It's gold. And of

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course, the entire lineup of iPhones is powered by the new A14 Bionic, which has

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40% more transistors than the vanilla A14 that was found in the recently

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unveiled iPad Air, and whose GPU is, according to Apple, 50% more powerful

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than any other smartphones, which they showed off by playing League of Legends,

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which is good. But hey, how about Crisis

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next time? That would be cool. They could probably do it if they dumbed it

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down enough. I think they could. Now, none of these iPhones are coming with a

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power adapter or earphones in the box, which is

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greatish because in theory, everyone already has both of those things. So,

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like, yay, protecting the environment except for one small problem. Apple is

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including a cable that is a lightning to USB-C charging cord, which is not going

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to work with the USB typeA wall wart that Apple went and didn't include

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because they figured you already had it. But then they gave you a cable that

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doesn't work with it. So, I guess that's why the 12 Pro's price is unchanged

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because they know they're going to make an extra 20 bucks from everyone who's buying either a charger or a cable from

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the Apple store. Well played, Tim Apple.

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Now, we haven't even mentioned the HomePod Mini yet, which is too bad because it's actually kind of cool. It's

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got an interesting internal design that puts the Google Nest Mini's single

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upward firing driver to absolute shame. And its U1 chip apparently enables some

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cool intelligent features like automatically pairing in stereo with

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another HomePod mini in the same room. Super cool. And Apple's also adding a

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feature called intercom, which lets members of a home group send quick messages not only to other HomePods, but

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any Apple device in the group. Nice. The real test of this thing though will be

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whether Siri has come far enough to justify getting one of these instead of

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a Google Assistant or Alexa enabled speaker. And my guess

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is, come on. get real. Like that's not

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um anyway, the one bit of bad news from

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today is that we didn't get to see the fabled AirPods Pro Studio headphones or

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any reference whatsoever to an ARMPowered Mac. And it's still unclear

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whether we'll see either of those before the end of the year, which is fine

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because honestly 2020 has been a little crazy. And I think we could all just use

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a break. Just like you could use a break

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get 10% off today. If you enjoyed this

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video, you might also enjoy uh you know, other tech announcement roundups like

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ooh our recent AMD one where they announced processors that are uh well,

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they put the pro in processor, don't they?
