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Every time I come to sit down and write about the Apple Watch, I find myself struggling.

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The company says this new series 10 model is a

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beautiful new design. And they're right. But it doesn't look any different.

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I like the Apple Watch. It's quite convenient. And I've been wearing one for coming up for

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years now. I also don't like having an Apple Watch. It's quite expensive. And I've long

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disagreed with its whole form. Yes, this is a great watch, but I've always kind of hated what

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the Apple Watch is. Let me try to explain.

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What is it that makes this such a big redesign? Well, the series 10's got a bigger screen and

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thinner profile. But while these two dimensional changes are slim, they are still noticeable.

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It does seem to sit more comfortably under sleeves on my wrist. And I think I'm bashing tables and

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door frames less often too. While the bigger screen does enable for slightly more content to be

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displayed, you're not going to be getting whole extra message bubbles. Rather, far more useful

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is the larger typefaces and buttons, which is great for those with weakening eyesight.

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It's kind of comical looking on this, the larger 46 millimeter Apple Watch,

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because the screen is actually slightly bigger than the one found on the Ultra model.

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I think the biggest benefit though will be for people who like to get the smaller one,

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because now even the small watch gets a big screen. On the outside, the Apple Watch is now

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available in this sleek polished Jet Black finish on the base model. And the premium finish has

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gone from using stainless steel to polished titanium, if you want to pay ultra prices.

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Jet Black is as shiny as the glass covering the OLED screen, which also has been incrementally

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improved. It's now brighter at a wider angle. Though I never really thought that the Series 6

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I've been using was too dim on an angle. In the announcement, Apple made hay about the fact that

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the always on display is now power efficient enough to show a second hand when dimmed. Finally, though,

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why hasn't this been a thing since the Series 5 was announced? Back then, they said the display could run between 1 and 60 hertz. That's why on the stopwatch on

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this Series 8, you can see the seconds go up even when dimmed. Watch faces don't get that privilege

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apparently. Until now. While I like that it does feel more watch light with the second hand moving

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around, I can hear the phantom quartz movement in my head when I see it. It's a shame that only the

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two newest watch faces get it. The second hand on the existing watch faces still disappear.

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Oh, the Apple Watch is telling me my heart rate is up.

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Okay, let me rapid fire through the new features and I'll get to renting later. The big headline

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new health feature with the Series 10 is the sleep apnea notifications. It's not exclusive to

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the Series 10, it's actually available on the Series 9 and Ultra II models as well.

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And a few weeks later, I'm pleased to report that it's available in Canada.

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Using the accelerometer, Apple detects movements at the wrist associated with breathing disturbances,

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which then tallies in the health app. Undiagnosed sleep apnea is a serious health concern, so

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learning that you have it could be extremely helpful. I gave an Ultra II to a colleague who

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thinks he has sleep apnea to see if it catches any of his sleep disturbances. Well, turns out he has

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no sleep disturbances. As for me, it appears that my breathing disturbances are not elevated.

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Now, if only I could just get to sleep earlier. Such a night owl.

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The Series 10 does have a blood oxygen sensor, which works in Canada. Unfortunately for US

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customers, Apple is still in a patent dispute with Masimo. This means that it's deactivated on your

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models. I haven't seen any updates on the matter except for another matter where Apple won their

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patent dispute against Masimo for $250. It's possible when this gets resolved that the Series

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109 will regain that functionality, but you can't make any guarantees and you don't know when and

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if that's going to happen. If you're an avid swimmer, there's a new depth app,

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cribbed from the Ultra model, though this won't go down deeper than six meters.

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It does tell the water temperature, though. I actually tried it in my friend's hot tub,

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and yeah, the reading did match the heater's temperature setting. Fast charging is even faster.

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Apple claims that it can now get to 80% after only 30 minutes instead of 45 before,

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which is perfect for shower chargers like me. And in my testing, it actually got to 85%.

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And if you're away from your AirPods or iPhone, you can still listen to your podcast because the

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speaker supports media playback. It's pretty loud and clear, but I swear that was a feature on the

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first few generations of Apple Watch before it was removed. Let me know in the comments if I'm right

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or if I'm suffering from a Mandela effect. Okay, enough about the series 10.

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The Apple Watch has been with us for almost a decade now, and it's remarkable how incremental

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the changes have been to this device. It's carved itself a niche as a pricey fitness tracker and

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smartwatch that works best with the iPhone. I like having a watch on my wrist because I'm

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terrible with time. Not that this helps me with that that much. But what I do like about the Apple

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Watch are the gentle taps for navigation and reliable notifications. There aren't many apps,

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but there is one that opens the door to the office. The fitness tracking is handy on the occasion I

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do get to the gym or walk to a friend's house. And I really do love its sleep tracking and

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taptic alarm. It's the best way to wake up in the morning. But I'm also still frustrated with the

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Apple Watch. Really, from a design standpoint, I've never really had an opportunity to talk about

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this. But I don't think the Apple Watch is cool. They tried really hard when it first came out to

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make it cool. But the mistake was making it square. Square watches, though they have a place, are

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dorky. It's not a deal breaker, but then there are the watch faces. Sure, apples are fine, but

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they are all very samey. It's also very soft and rounded off from the bars and dials of the

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complications to the analog hands. Everything must use the same rounded San Francisco typeface and

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all analog faces have the exact same watch hands. Apple has touted this as their most

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personal product. And yet every time I look at it, it's just so boring. Every new face option is

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just really a fancy wallpaper. And when it comes to complications, yeah, I guess there's a lot of

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options, but there's really only three different types to choose from. Two at best. That's it.

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I know that Wear OS isn't as good an operating system, but when I go into the play store and see

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all those interesting designs that people can sell as watch faces, I get very envious. I want that.

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I mean, look at this cool retro segmented digital face with a glowing backlight effect,

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or this richly detailed analog face with unique hands. Or better still, check out this hybrid face.

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These faces are about one to two dollars each, but this is personalization.

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Google even has a whole customizable API and studio app that enables this sort of design

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customization. And I really don't understand why the designers at Apple are lacking in inspiration,

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unless earlier this year, the American Department of Justice Antitrust Division filed a lawsuit

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against Apple. In it, they allege a lot of things, but they devoted one whole section to the Apple Watch.

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In it, they say, quote, by suppressing key functions of third party smartwatches,

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including the ability to respond to notifications and messages and to maintain consistent connections

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with the iPhone. Apple has denied users access to high performing smartwatches with preferred

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styling, better user interfaces and services, or better batteries. And it has harmed smartwatch

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developers by decreasing their ability to innovate and sell products. I think the Apple Watch can

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be better, but it doesn't have to be. There's few opportunities for outside ideas. And as I

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lamented when I used the Apple Watch as my only device last year, it's too tied to the iPhone

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to fully realize its potential. It's also quite expensive. I think that if you are interested in

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an Apple Watch right now, the Series 10 is the one to get. It is a sizable jump from the $250

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Apple Watch SE, which is a thoroughly constrained option. It means that the de facto price of entry

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for a smartwatch for iPhone users is $400. I won't be upgrading from a Series 6, because

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last year's battery replacement I did has it ticking like new. But what if you have, say,

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a Series 4? Well, then you have to answer yourself how pleased you are with your Apple Watch. If

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it's proved its usefulness, or you like the Apple Watch faces, then the Series 10 will be great.

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Apple seems to be very pleased with how the Apple Watch works. Still wish I was.

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Thanks for adding the second hand to this Mac Address. I'm curious in the comments below who

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have you missed skeuomorphism, because that'd be really nice on an Apple Watch. And if you want to

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watch another video, watch the video where I used an Apple Watch as my only device for a whole week.

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The result was actually surprising.
