WEBVTT

00:00:00.880 --> 00:00:04.840
Apple did something unprecedented at this year's September event.

00:00:04.840 --> 00:00:08.880
They added a button to the iPhone. They never had buttons.

00:00:08.880 --> 00:00:13.700
I still remember when they removed the home button from the iPhone and iPad seven years ago.

00:00:13.700 --> 00:00:17.640
But look, below the side button resides a brand new button

00:00:17.640 --> 00:00:21.400
designed to turn the new 16 and 16 Pro iPhones more

00:00:21.400 --> 00:00:26.240
into the cameras we've come to treat them as. There is, of course, more, a lot more,

00:00:26.240 --> 00:00:31.720
so let's just get into it. With the release of the iPhone 4S,

00:00:31.720 --> 00:00:36.240
the volume up button functioned as the shutter release on the camera app.

00:00:36.240 --> 00:00:41.580
It was handy, but felt unnatural as the camera would end up being on the bottom right.

00:00:41.580 --> 00:00:45.040
The new camera control fixes that, plus more.

00:00:45.040 --> 00:00:48.680
It's a physical button that can be lightly or firmly pushed.

00:00:48.680 --> 00:00:51.720
It has a capacitive sensor that can register swipes

00:00:51.720 --> 00:00:54.800
and the functions pop in from the side of the screen.

00:00:54.800 --> 00:00:59.940
It looks like it'll be handy and it might get more people to take landscape photos and video more often.

00:00:59.940 --> 00:01:03.480
The camera control can also access Apple intelligence's vision

00:01:03.480 --> 00:01:09.160
to give you information about what you're looking at and even add event posters straight to your calendar.

00:01:09.160 --> 00:01:13.120
But here's the big miss. There's no touch ID. We've been waiting for touch ID

00:01:13.120 --> 00:01:17.360
to be brought back to the iPhone and this button looks like it could just be the thing.

00:01:17.360 --> 00:01:19.800
It isn't, though, at least not in this year's model.

00:01:21.080 --> 00:01:26.080
After a couple of lackluster years, I'm pleased to see the non-Pro iPhone 16 catch up

00:01:26.080 --> 00:01:30.680
to the Pro phone in a substantial way. It really feels like a compelling iPhone option

00:01:30.680 --> 00:01:33.720
in the lineup even next to the Pro's improvements.

00:01:33.720 --> 00:01:39.000
Regular iPhone 16 users will appreciate that the ultra-wide camera now supports autofocus,

00:01:39.000 --> 00:01:43.520
enabling the cool macro shots Pro users have been getting since the 13.

00:01:43.520 --> 00:01:47.280
One thing that I'm a little confused about is that they are dubbing the main camera,

00:01:47.280 --> 00:01:50.760
a 48 megapixel fusion camera, despite the fact that on paper,

00:01:50.760 --> 00:01:56.520
the specs are identical to last year's. However, the Pro iPhones get upgrades

00:01:56.520 --> 00:02:00.600
to the cameras across the board. 5X Zoom is now available on the smaller model

00:02:00.600 --> 00:02:03.920
and there's a 48 megapixel ultra-wide camera too.

00:02:03.920 --> 00:02:09.200
Videographers can shoot at 4K 120 now, which I don't care about, do you?

00:02:09.200 --> 00:02:14.400
Let me know in the comments. As for the processors, the non-Pro gets a win there too.

00:02:14.400 --> 00:02:19.880
It no longer has a chip that's a generation behind. Both new iPhones have an A18.

00:02:19.880 --> 00:02:23.560
That said, the iPhone Pro's chip is an A18 Pro

00:02:23.560 --> 00:02:28.440
that gets one more GPU and a larger cache. The A18 is on both phones to enable

00:02:28.440 --> 00:02:32.440
the Apple Intelligence features they re-announced throughout today's presentation.

00:02:32.440 --> 00:02:37.560
And it also should mean that the mainstream iPhone should have the same eight gigabytes of memory

00:02:37.560 --> 00:02:41.560
found on a base Mac these days, which sounds wrong.

00:02:41.560 --> 00:02:44.680
Apple Intelligence is coming next month to Americans,

00:02:44.680 --> 00:02:49.760
coming in December to us Canadians. They need some time to add the U to color.

00:02:49.760 --> 00:02:54.760
And these colors are more vibrant. Apple replaced their ink cartridges.

00:02:54.760 --> 00:02:59.080
I'm excited to see Teal, and the Pro gets a new Desert Titanium.

00:02:59.080 --> 00:03:04.120
While the new phone is pretty great, what I'm most excited about are the AirPods 4.

00:03:04.120 --> 00:03:09.360
As someone who finds silicone tips annoying, I prefer the third gen AirPods to the AirPods Pro.

00:03:09.360 --> 00:03:13.760
These look even more compelling as the price has dropped down to $130.

00:03:13.760 --> 00:03:17.640
And now for $50 more, you can get them with a wireless charging case

00:03:17.640 --> 00:03:21.840
and active noise cancellation. I'll be curious to hear how that works

00:03:21.840 --> 00:03:25.800
because the lack of silicone tips means getting a proper seal is challenging.

00:03:25.800 --> 00:03:30.080
Though they did talk a lot about how hard they work to get the right ear shape.

00:03:30.080 --> 00:03:35.040
My guess is that they won't cancel as much as the pros, but it's nice to have the option

00:03:35.040 --> 00:03:40.360
as active noise canceling is trickling down to even inexpensive wireless headphones these days.

00:03:40.360 --> 00:03:46.280
But what about expensive headphones? Well, AirPods Max get USB-C, 70s colors,

00:03:46.280 --> 00:03:50.800
and nothing else. Please remember these exist.

00:03:50.800 --> 00:03:53.920
They did kind of make it sound like there were new AirPods Pro,

00:03:53.920 --> 00:03:57.720
but there are none either. Rather, a new software update to the Pro

00:03:57.720 --> 00:04:02.240
meant to protect your hearing. When it gets rolled out, you'll be able to conduct a hearing test

00:04:02.240 --> 00:04:05.600
to see what sort of hearing loss life has incurred for you.

00:04:05.600 --> 00:04:08.800
To avoid that, the pros will also act as hearing protection,

00:04:08.800 --> 00:04:13.200
suppressing damaging noises in loud settings. Does this mean that I didn't need to splurge

00:04:13.200 --> 00:04:16.840
on special earplugs and a headset for my motorcycle helmet?

00:04:16.840 --> 00:04:20.520
It's too late, I already did. I am impressed and interested

00:04:20.520 --> 00:04:24.040
with what Apple's VP of Health, Dr. Sumil Ahmed Desai,

00:04:24.040 --> 00:04:28.640
is trying to do with Apple's hardware. Up until now, it's been advised

00:04:28.640 --> 00:04:32.760
to not use AirPods Pro as hearing protection, but it looks like they've done the studies

00:04:32.760 --> 00:04:36.520
to get it to work. And if you have sustained any hearing loss,

00:04:36.520 --> 00:04:41.800
the AirPods Pro can be your hearing aid. The Biden administration's FDA enabled hearing aids

00:04:41.800 --> 00:04:45.720
to now be sold over the counter. It uses the results of your hearing test

00:04:45.720 --> 00:04:49.960
to enhance the frequencies you're struggling to hear. It seems like the technology in the AirPods Pro

00:04:49.960 --> 00:04:53.240
was always primed for this capability. What is a hearing aid,

00:04:53.240 --> 00:04:56.240
but a tailored and louder form of transparency mode?

00:04:56.240 --> 00:04:59.600
Sumil also announced that the new Apple Watch Series 10

00:04:59.600 --> 00:05:03.800
will be able to detect if you might have sleep apnea. I'm very much pro sleep

00:05:03.800 --> 00:05:07.320
and love how the Apple Watch has been tracking my good and bad sleeps.

00:05:07.320 --> 00:05:11.520
But sleep apnea is no joke, and the sooner one is able to get diagnosed and treated,

00:05:11.520 --> 00:05:14.920
the better their life will be. Though, what if the Apple Watch tells me

00:05:14.920 --> 00:05:20.240
that I have sleep apnea? Oh no, that'll mean I've had bad sleeps this whole time.

00:05:20.240 --> 00:05:23.800
If you look closely, you'll see that the new Apple Watch Series 10

00:05:23.800 --> 00:05:28.320
is a complete redesign. Yep, we were all laughing in the office

00:05:28.320 --> 00:05:32.120
as Apple showed off a watch that looks exactly like the old one.

00:05:32.120 --> 00:05:36.580
But that doesn't mean it's the same. The new watch is thinner and the display even bigger.

00:05:36.580 --> 00:05:41.620
They made hay about the display being a wide angle OLED, but I never thought that the viewing angles

00:05:41.660 --> 00:05:46.160
on the old displays were a problem. Also, the always on display will now show

00:05:46.160 --> 00:05:51.380
the second hand, pretty nifty. They also devoted a whole section to the Apple Watch Ultra.

00:05:51.380 --> 00:05:56.180
But the only thing actually new for that model is the satin black colorway and some bands.

00:05:56.180 --> 00:06:00.980
Many of the workout features the executive talked about are available on the regular old Apple Watch

00:06:00.980 --> 00:06:05.100
in the next update, which contributes to my feeling that this event was messy.

00:06:05.100 --> 00:06:08.220
There was something to the writing in the organization that felt confusing.

00:06:08.220 --> 00:06:12.060
They went from talking about the camera to the gaming, to the 911 video messages,

00:06:12.060 --> 00:06:16.500
to the bigger battery, all at the end of the iPhone 16 section.

00:06:16.500 --> 00:06:20.860
I can understand the desire to hold the reveal of the iPhone Pro hardware till the end,

00:06:20.860 --> 00:06:26.020
but like, I wonder if it might be easier to follow if they simply devoted a section to cameras.

00:06:26.020 --> 00:06:30.340
For instance, they talked about the next generation photographic styles in the Pro camera section,

00:06:30.340 --> 00:06:35.340
even though it appears in the news release that it's available on the mainstream phone.

00:06:35.340 --> 00:06:39.420
I hate how I keep repeating this, but they need to go back to the live stage show.

00:06:39.460 --> 00:06:43.540
Live brings a different energy to things, and it means the executives will have to be more focused

00:06:43.540 --> 00:06:47.220
on what they want to talk about. I'm gonna bang this drum after every event

00:06:47.220 --> 00:06:51.420
until they demolish Steve Jobs Theater, which they're clearly not using anymore.

00:06:52.340 --> 00:06:56.500
Thanks for repeating the features in this Mac Address. I'm curious in the comments below

00:06:56.500 --> 00:07:01.020
what devices you're most excited about from this announcement. And if you wanna watch another video we've done,

00:07:01.020 --> 00:07:06.140
you might as well watch last year's event coverage. I mean, sure it's old news, but what's a view?
