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Apple did something unprecedented at this year's September event.

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They added a button to the iPhone. They never had buttons.

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I still remember when they removed the home button from the iPhone and iPad seven years ago.

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But look, below the side button resides a brand new button

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designed to turn the new 16 and 16 Pro iPhones more

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into the cameras we've come to treat them as. There is, of course, more, a lot more,

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so let's just get into it. With the release of the iPhone 4S,

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the volume up button functioned as the shutter release on the camera app.

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It was handy, but felt unnatural as the camera would end up being on the bottom right.

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The new camera control fixes that, plus more.

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It's a physical button that can be lightly or firmly pushed.

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It has a capacitive sensor that can register swipes

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and the functions pop in from the side of the screen.

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It looks like it'll be handy and it might get more people to take landscape photos and video more often.

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The camera control can also access Apple intelligence's vision

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to give you information about what you're looking at and even add event posters straight to your calendar.

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But here's the big miss. There's no touch ID. We've been waiting for touch ID

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to be brought back to the iPhone and this button looks like it could just be the thing.

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It isn't, though, at least not in this year's model.

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After a couple of lackluster years, I'm pleased to see the non-Pro iPhone 16 catch up

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to the Pro phone in a substantial way. It really feels like a compelling iPhone option

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in the lineup even next to the Pro's improvements.

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Regular iPhone 16 users will appreciate that the ultra-wide camera now supports autofocus,

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enabling the cool macro shots Pro users have been getting since the 13.

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One thing that I'm a little confused about is that they are dubbing the main camera,

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a 48 megapixel fusion camera, despite the fact that on paper,

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the specs are identical to last year's. However, the Pro iPhones get upgrades

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to the cameras across the board. 5X Zoom is now available on the smaller model

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and there's a 48 megapixel ultra-wide camera too.

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Videographers can shoot at 4K 120 now, which I don't care about, do you?

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Let me know in the comments. As for the processors, the non-Pro gets a win there too.

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It no longer has a chip that's a generation behind. Both new iPhones have an A18.

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That said, the iPhone Pro's chip is an A18 Pro

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that gets one more GPU and a larger cache. The A18 is on both phones to enable

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the Apple Intelligence features they re-announced throughout today's presentation.

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And it also should mean that the mainstream iPhone should have the same eight gigabytes of memory

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found on a base Mac these days, which sounds wrong.

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Apple Intelligence is coming next month to Americans,

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coming in December to us Canadians. They need some time to add the U to color.

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And these colors are more vibrant. Apple replaced their ink cartridges.

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I'm excited to see Teal, and the Pro gets a new Desert Titanium.

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While the new phone is pretty great, what I'm most excited about are the AirPods 4.

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As someone who finds silicone tips annoying, I prefer the third gen AirPods to the AirPods Pro.

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These look even more compelling as the price has dropped down to $130.

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And now for $50 more, you can get them with a wireless charging case

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and active noise cancellation. I'll be curious to hear how that works

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because the lack of silicone tips means getting a proper seal is challenging.

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Though they did talk a lot about how hard they work to get the right ear shape.

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My guess is that they won't cancel as much as the pros, but it's nice to have the option

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as active noise canceling is trickling down to even inexpensive wireless headphones these days.

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But what about expensive headphones? Well, AirPods Max get USB-C, 70s colors,

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and nothing else. Please remember these exist.

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They did kind of make it sound like there were new AirPods Pro,

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but there are none either. Rather, a new software update to the Pro

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meant to protect your hearing. When it gets rolled out, you'll be able to conduct a hearing test

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to see what sort of hearing loss life has incurred for you.

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To avoid that, the pros will also act as hearing protection,

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suppressing damaging noises in loud settings. Does this mean that I didn't need to splurge

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on special earplugs and a headset for my motorcycle helmet?

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It's too late, I already did. I am impressed and interested

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with what Apple's VP of Health, Dr. Sumil Ahmed Desai,

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is trying to do with Apple's hardware. Up until now, it's been advised

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to not use AirPods Pro as hearing protection, but it looks like they've done the studies

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to get it to work. And if you have sustained any hearing loss,

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the AirPods Pro can be your hearing aid. The Biden administration's FDA enabled hearing aids

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to now be sold over the counter. It uses the results of your hearing test

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to enhance the frequencies you're struggling to hear. It seems like the technology in the AirPods Pro

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was always primed for this capability. What is a hearing aid,

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but a tailored and louder form of transparency mode?

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Sumil also announced that the new Apple Watch Series 10

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will be able to detect if you might have sleep apnea. I'm very much pro sleep

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and love how the Apple Watch has been tracking my good and bad sleeps.

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But sleep apnea is no joke, and the sooner one is able to get diagnosed and treated,

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the better their life will be. Though, what if the Apple Watch tells me

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that I have sleep apnea? Oh no, that'll mean I've had bad sleeps this whole time.

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If you look closely, you'll see that the new Apple Watch Series 10

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is a complete redesign. Yep, we were all laughing in the office

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as Apple showed off a watch that looks exactly like the old one.

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But that doesn't mean it's the same. The new watch is thinner and the display even bigger.

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They made hay about the display being a wide angle OLED, but I never thought that the viewing angles

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on the old displays were a problem. Also, the always on display will now show

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the second hand, pretty nifty. They also devoted a whole section to the Apple Watch Ultra.

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But the only thing actually new for that model is the satin black colorway and some bands.

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Many of the workout features the executive talked about are available on the regular old Apple Watch

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in the next update, which contributes to my feeling that this event was messy.

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There was something to the writing in the organization that felt confusing.

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They went from talking about the camera to the gaming, to the 911 video messages,

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to the bigger battery, all at the end of the iPhone 16 section.

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I can understand the desire to hold the reveal of the iPhone Pro hardware till the end,

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but like, I wonder if it might be easier to follow if they simply devoted a section to cameras.

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For instance, they talked about the next generation photographic styles in the Pro camera section,

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even though it appears in the news release that it's available on the mainstream phone.

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I hate how I keep repeating this, but they need to go back to the live stage show.

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Live brings a different energy to things, and it means the executives will have to be more focused

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on what they want to talk about. I'm gonna bang this drum after every event

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until they demolish Steve Jobs Theater, which they're clearly not using anymore.

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Thanks for repeating the features in this Mac Address. I'm curious in the comments below

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what devices you're most excited about from this announcement. And if you wanna watch another video we've done,

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you might as well watch last year's event coverage. I mean, sure it's old news, but what's a view?
