{"video_id":"6TfLVL5GeE4","title":"Apple's $700 Wheels are NOT Crazy...","channel":"Linus Tech Tips","show":"Linus Tech Tips","published_at":"2021-05-05T14:53:29Z","duration_s":607,"segments":[{"start_s":0.08,"end_s":6.56,"text":"i read an article on forbes the other day that kind of ground my gears but i","speaker":null,"is_sponsor":0},{"start_s":4.4,"end_s":11.84,"text":"wasn't going to make a video about it at least not until several more just like","speaker":null,"is_sponsor":0},{"start_s":9.599,"end_s":16.8,"text":"it popped up in my news feed the author wrote an opinion piece","speaker":null,"is_sponsor":0},{"start_s":13.84,"end_s":22.32,"text":"mocking the 700 wheels that apple recently put up for sale for their mac","speaker":null,"is_sponsor":0},{"start_s":18.64,"end_s":24.56,"text":"pro workstation as tone deaf a bad","speaker":null,"is_sponsor":0},{"start_s":22.32,"end_s":28.64,"text":"product for consumers and as an expensive fail","speaker":null,"is_sponsor":0},{"start_s":26.32,"end_s":33.6,"text":"the author contrasts the price tag with both the msrp of the mac pro itself and","speaker":null,"is_sponsor":0},{"start_s":31.679,"end_s":37.36,"text":"an assortment of other apple products that you could buy for such a princely","speaker":null,"is_sponsor":0},{"start_s":35.36,"end_s":42.079,"text":"sum finding it outrageous that something as simple as wheels to help your mac","speaker":null,"is_sponsor":0},{"start_s":39.12,"end_s":45.68,"text":"roll away from you could cost so much i agree with all of that none of that is","speaker":null,"is_sponsor":0},{"start_s":43.68,"end_s":50.96,"text":"what ruffled my feathers mr spence is right it's outrageous","speaker":null,"is_sponsor":0},{"start_s":47.68,"end_s":53.44,"text":"but i think he's also playing right into","speaker":null,"is_sponsor":0},{"start_s":50.96,"end_s":56.879,"text":"apple's hand by complaining about it let's discuss let's discuss how this","speaker":null,"is_sponsor":0},{"start_s":55.36,"end_s":62.0,"text":"video is brought to you by ridge wallet bridge wallet wants to redefine the wallet with its compact frame and rfid","speaker":null,"is_sponsor":1},{"start_s":60.16,"end_s":65.519,"text":"blocking inner plates check out how you can keep wallet bulge down by using","speaker":null,"is_sponsor":1},{"start_s":63.68,"end_s":70.439,"text":"offer code Linus to save 10 and get free worldwide shipping at the","speaker":null,"is_sponsor":1},{"start_s":67.2,"end_s":70.439,"text":"link below","speaker":null,"is_sponsor":1},{"start_s":77.759,"end_s":84.72,"text":"this isn't a one-off the cycle has been going on forever apple does something","speaker":null,"is_sponsor":0},{"start_s":82.08,"end_s":88.72,"text":"outrageous the community reacts with adoration or condemnation depending","speaker":null,"is_sponsor":0},{"start_s":86.64,"end_s":92.96,"text":"which stickers adorn their bumper then apple takes all of that feedback and","speaker":null,"is_sponsor":0},{"start_s":90.96,"end_s":97.2,"text":"changes absolutely nothing in the last five years alone we've been treated to","speaker":null,"is_sponsor":0},{"start_s":94.64,"end_s":101.84,"text":"the following the solid gold edition first generation apple watch that was","speaker":null,"is_sponsor":0},{"start_s":99.28,"end_s":105.04,"text":"ten to seventeen thousand dollars for a product that turned into a paperweight a","speaker":null,"is_sponsor":0},{"start_s":103.6,"end_s":109.84,"text":"mere three years later when they dropped software support there was the picture","speaker":null,"is_sponsor":0},{"start_s":106.96,"end_s":113.6,"text":"book that took eight years to create cost two to three hundred dollars and","speaker":null,"is_sponsor":0},{"start_s":111.439,"end_s":115.92,"text":"served no purpose other than to market apple's products to visitors in your","speaker":null,"is_sponsor":0},{"start_s":115.119,"end_s":123.84,"text":"home even we got in on the mockery that time around and let us not forget the","speaker":null,"is_sponsor":0},{"start_s":120.24,"end_s":125.439,"text":"thousand dollar monitor stand 9.99 and","speaker":null,"is_sponsor":0},{"start_s":123.84,"end_s":131.039,"text":"like the mac pro they'll all be available in this in the fall it's","speaker":null,"is_sponsor":0},{"start_s":128.8,"end_s":134.879,"text":"like other monitor stands except that it traded basic features like swivel and","speaker":null,"is_sponsor":0},{"start_s":132.879,"end_s":138.319,"text":"height adjust for more magic","speaker":null,"is_sponsor":0},{"start_s":136.72,"end_s":142.879,"text":"all of these products were created to serve a number of purposes the first and","speaker":null,"is_sponsor":0},{"start_s":140.64,"end_s":148.16,"text":"most obvious of which is to exchange them for money from people who want them","speaker":null,"is_sponsor":0},{"start_s":145.12,"end_s":150.56,"text":"so for profit but the thing is with how","speaker":null,"is_sponsor":0},{"start_s":148.16,"end_s":155.2,"text":"few of them apple would expect to sell that wouldn't be enough to justify their","speaker":null,"is_sponsor":0},{"start_s":152.64,"end_s":161.04,"text":"existence to get to the root of why they are so expensive we need to go one layer","speaker":null,"is_sponsor":0},{"start_s":158.56,"end_s":166.16,"text":"deeper something every single one of the products i listed has in common is that","speaker":null,"is_sponsor":0},{"start_s":163.76,"end_s":171.04,"text":"it's the very definition of a luxury item quite literally nobody on earth","speaker":null,"is_sponsor":0},{"start_s":169.44,"end_s":175.28,"text":"actually needs any of them","speaker":null,"is_sponsor":0},{"start_s":172.56,"end_s":179.36,"text":"computer wheels for instance the mac pro cannot operate unless it is plugged into","speaker":null,"is_sponsor":0},{"start_s":177.2,"end_s":182.879,"text":"the wall so even if you wanted to move it around while you were using it you","speaker":null,"is_sponsor":0},{"start_s":180.959,"end_s":187.2,"text":"actually couldn't okay so mr spence actually touched on","speaker":null,"is_sponsor":0},{"start_s":185.28,"end_s":192.0,"text":"this one in his article reason number two is that products that are as","speaker":null,"is_sponsor":0},{"start_s":189.36,"end_s":196.879,"text":"unnecessary as they are expensive serve to create a perception of scarcity and","speaker":null,"is_sponsor":0},{"start_s":194.48,"end_s":202.0,"text":"prestige that is incredibly valuable to consumer brands because the cold hard","speaker":null,"is_sponsor":0},{"start_s":199.44,"end_s":207.68,"text":"truth is that apple products at face value are neither scarce nor prestigious","speaker":null,"is_sponsor":0},{"start_s":205.04,"end_s":211.599,"text":"walk around a high school and okay it's empty right now because of","speaker":null,"is_sponsor":0},{"start_s":209.28,"end_s":217.12,"text":"covid but if it wasn't everyone and their little sister would","speaker":null,"is_sponsor":0},{"start_s":213.36,"end_s":220.159,"text":"be blue bubble texting away on an iphone","speaker":null,"is_sponsor":0},{"start_s":217.12,"end_s":222.4,"text":"apple makes consumer electronics and yes","speaker":null,"is_sponsor":0},{"start_s":220.159,"end_s":227.599,"text":"they are pricey but between the second hand market and carrier subsidies even","speaker":null,"is_sponsor":0},{"start_s":225.12,"end_s":231.2,"text":"kids can afford one if they go without food or let's say a kidney for a little","speaker":null,"is_sponsor":0},{"start_s":229.68,"end_s":235.84,"text":"while although i'm not saying i recommend either of those and here's the","speaker":null,"is_sponsor":0},{"start_s":233.28,"end_s":240.319,"text":"deal if you want to stay cool as a status symbol brand it's important to","speaker":null,"is_sponsor":0},{"start_s":238.239,"end_s":246.159,"text":"have products in your portfolio that most people really will only ever get to","speaker":null,"is_sponsor":0},{"start_s":242.799,"end_s":248.56,"text":"see in the studios of influencers or in","speaker":null,"is_sponsor":0},{"start_s":246.159,"end_s":253.2,"text":"a product placement on tv or by getting up off their butt and going to your","speaker":null,"is_sponsor":0},{"start_s":250.319,"end_s":257.84,"text":"store these are called halo products let's use NVIDIA's titan line of","speaker":null,"is_sponsor":0},{"start_s":254.959,"end_s":264.32,"text":"graphics cards as an example an rtx titan costs twice as much as a 2080 ti","speaker":null,"is_sponsor":0},{"start_s":261.68,"end_s":269.6,"text":"while performing nearly identically and why not i guess if someone is enough of","speaker":null,"is_sponsor":0},{"start_s":267.28,"end_s":272.8,"text":"a fanboy or is ignorant enough to give you more money than other people can","speaker":null,"is_sponsor":0},{"start_s":271.44,"end_s":277.28,"text":"reasonably afford why not let them do it","speaker":null,"is_sponsor":0},{"start_s":274.88,"end_s":280.96,"text":"but you're also not going to spend 3 billion","speaker":null,"is_sponsor":0},{"start_s":278.24,"end_s":285.6,"text":"creating a product that will sell so few you'd have to sell it for two or three","speaker":null,"is_sponsor":0},{"start_s":283.04,"end_s":290.08,"text":"times as much in order to justify that exhibit a here would be enterprise GPU","speaker":null,"is_sponsor":0},{"start_s":287.84,"end_s":295.919,"text":"pricing so that's why the titan graphics card uses exactly the same GPU but just","speaker":null,"is_sponsor":0},{"start_s":292.8,"end_s":297.84,"text":"has a golden shroud the third and the","speaker":null,"is_sponsor":0},{"start_s":295.919,"end_s":303.36,"text":"least obvious reason that they do this is to make even the people who aren't","speaker":null,"is_sponsor":0},{"start_s":299.52,"end_s":305.199,"text":"impressed by it talk about apple we all","speaker":null,"is_sponsor":0},{"start_s":303.36,"end_s":309.6,"text":"know the expression there's no such thing as bad publicity that's because","speaker":null,"is_sponsor":0},{"start_s":307.52,"end_s":314.24,"text":"even a negative article about their overpriced wheels serves to add to the","speaker":null,"is_sponsor":0},{"start_s":311.759,"end_s":318.0,"text":"allure of the logo while even more importantly providing apple with free","speaker":null,"is_sponsor":0},{"start_s":316.56,"end_s":322.479,"text":"brand exposure that they would have otherwise had to pay for","speaker":null,"is_sponsor":0},{"start_s":320.16,"end_s":326.72,"text":"not only would that ad space in my google news feed have cost apple money","speaker":null,"is_sponsor":0},{"start_s":324.88,"end_s":332.479,"text":"but it actually would have been far less valuable a properly constructed opinion","speaker":null,"is_sponsor":0},{"start_s":329.36,"end_s":334.4,"text":"piece contains both a thesis and","speaker":null,"is_sponsor":0},{"start_s":332.479,"end_s":338.88,"text":"balanced background information in order to support it and since mr spence is a","speaker":null,"is_sponsor":0},{"start_s":336.8,"end_s":343.039,"text":"professional writer he provided me with some negative commentary sure but also","speaker":null,"is_sponsor":0},{"start_s":341.28,"end_s":347.759,"text":"some positive points referring to the mac pro as a beast highlighting the","speaker":null,"is_sponsor":0},{"start_s":345.68,"end_s":352.24,"text":"comparatively more reasonable price of 400 if you bought the wheels in the","speaker":null,"is_sponsor":0},{"start_s":349.68,"end_s":357.28,"text":"first place and pointing out what a great value some of apple's other","speaker":null,"is_sponsor":0},{"start_s":354.24,"end_s":359.44,"text":"products might be if you had 700 to blow","speaker":null,"is_sponsor":0},{"start_s":357.28,"end_s":363.039,"text":"on shiny gadgets i mean good luck getting all of that information across","speaker":null,"is_sponsor":0},{"start_s":361.12,"end_s":367.919,"text":"in one of your slick tv advertisements apple or wait that wouldn't be necessary","speaker":null,"is_sponsor":0},{"start_s":366.08,"end_s":373.039,"text":"forbes and everyone else already did it for you yes sly fox and anyway the more","speaker":null,"is_sponsor":0},{"start_s":370.8,"end_s":379.12,"text":"interesting question for me isn't why apple did this cause like i said earlier","speaker":null,"is_sponsor":0},{"start_s":376.16,"end_s":384.08,"text":"this isn't a one-off but rather why they chose a status symbol mac accessory","speaker":null,"is_sponsor":0},{"start_s":381.68,"end_s":387.36,"text":"rather than a golden iphone or something after thinking about it in the bath for","speaker":null,"is_sponsor":0},{"start_s":385.6,"end_s":391.12,"text":"a while the best bet that i could come up with was that they just weren't as","speaker":null,"is_sponsor":0},{"start_s":389.12,"end_s":395.919,"text":"worried about angering the mac community as the iphone one it's smaller for one","speaker":null,"is_sponsor":0},{"start_s":393.52,"end_s":399.6,"text":"thing and it's already taken such a beating over the last 10 years that","speaker":null,"is_sponsor":0},{"start_s":398.4,"end_s":403.44,"text":"what's one or two more insults","speaker":null,"is_sponsor":0},{"start_s":401.68,"end_s":407.36,"text":"and this would be completely consistent with their attitude towards the mac pro","speaker":null,"is_sponsor":0},{"start_s":405.12,"end_s":411.68,"text":"so far after the trash can apple obviously thought that mobile was going","speaker":null,"is_sponsor":0},{"start_s":409.68,"end_s":416.4,"text":"to completely take over and they would never need to create another mac pro","speaker":null,"is_sponsor":0},{"start_s":413.919,"end_s":420.72,"text":"until mobile didn't take over and people do still need desktops and they finally","speaker":null,"is_sponsor":0},{"start_s":418.88,"end_s":424.8,"text":"cave to the pressure but they did it on their terms as we discussed in our","speaker":null,"is_sponsor":0},{"start_s":422.479,"end_s":428.8,"text":"review they made no effort whatsoever to make the new cheese grater the mac that","speaker":null,"is_sponsor":0},{"start_s":426.8,"end_s":434.16,"text":"you would have in your home like the g5 was before it it's just there as a","speaker":null,"is_sponsor":0},{"start_s":431.68,"end_s":438.8,"text":"there okay we made it for you oh i'm glad that's over god","speaker":null,"is_sponsor":0},{"start_s":436.639,"end_s":443.84,"text":"now we can go back to selling airpods type of product outside of a very small","speaker":null,"is_sponsor":0},{"start_s":441.36,"end_s":447.52,"text":"subset of loyal users with big time hollywood budgets bankrolling their gear","speaker":null,"is_sponsor":0},{"start_s":445.68,"end_s":452.639,"text":"expenses apple rightly seems to view the mac pro 2019","speaker":null,"is_sponsor":0},{"start_s":450.08,"end_s":456.72,"text":"as an unnecessary luxury that they can sacrifice sales volume on in order to","speaker":null,"is_sponsor":0},{"start_s":454.8,"end_s":461.52,"text":"maintain the illusion that they are a luxury brand when they are in fact a","speaker":null,"is_sponsor":0},{"start_s":458.96,"end_s":467.28,"text":"consumer electronics brand because that's what they are again i know their","speaker":null,"is_sponsor":0},{"start_s":463.84,"end_s":468.88,"text":"stuff is expensive but by contrast the","speaker":null,"is_sponsor":0},{"start_s":467.28,"end_s":472.24,"text":"pricing for the things that anybody actually needs like","speaker":null,"is_sponsor":0},{"start_s":470.72,"end_s":478.96,"text":"some way to listen to music on their iphone now that it doesn't have a freaking headphone jack isn't that","speaker":null,"is_sponsor":0},{"start_s":476.0,"end_s":483.12,"text":"detached from reality yes they target the premium end of the market and there","speaker":null,"is_sponsor":0},{"start_s":480.479,"end_s":487.12,"text":"is an apple tax but their gross margins are public information and they're only","speaker":null,"is_sponsor":0},{"start_s":484.96,"end_s":491.28,"text":"making around 38 like they aren't marking their products","speaker":null,"is_sponsor":0},{"start_s":488.639,"end_s":495.52,"text":"up nearly as much as actual luxury brands are or even other tech hardware","speaker":null,"is_sponsor":0},{"start_s":493.199,"end_s":500.0,"text":"companies and they're nowhere near the profit margins of software giants like","speaker":null,"is_sponsor":0},{"start_s":497.84,"end_s":504.56,"text":"oracle or facebook anyway the point of all of this wasn't to slam mr spence","speaker":null,"is_sponsor":0},{"start_s":502.4,"end_s":508.08,"text":"forbes or any of the other people whose job it is to cover the consumer","speaker":null,"is_sponsor":0},{"start_s":506.0,"end_s":512.24,"text":"electronics industry or even apple it just was to help people understand why","speaker":null,"is_sponsor":0},{"start_s":510.56,"end_s":517.039,"text":"this keeps happening so that they can make an educated decision for themselves","speaker":null,"is_sponsor":0},{"start_s":514.88,"end_s":522.64,"text":"about whether they want to send out that angry tweet about expensive wheels or","speaker":null,"is_sponsor":0},{"start_s":520.08,"end_s":526.399,"text":"maybe just do what is actually the most destructive thing they can possibly do","speaker":null,"is_sponsor":0},{"start_s":524.32,"end_s":531.36,"text":"to apple's business and completely pretend that they don't exist speaking","speaker":null,"is_sponsor":0},{"start_s":529.12,"end_s":535.76,"text":"of existing squarespace is a great way to make sure that people know that you","speaker":null,"is_sponsor":1},{"start_s":533.2,"end_s":539.519,"text":"exist squarespace is the easy way for you to make a website in a matter of","speaker":null,"is_sponsor":1},{"start_s":537.839,"end_s":543.2,"text":"minutes they're a leader in website design and their all-in-one platform","speaker":null,"is_sponsor":1},{"start_s":540.959,"end_s":547.519,"text":"makes it so just about anybody can create a website on squarespace you can","speaker":null,"is_sponsor":1},{"start_s":545.76,"end_s":552.16,"text":"buy domains from them you can create email campaigns you can set up a","speaker":null,"is_sponsor":1},{"start_s":549.44,"end_s":556.48,"text":"portfolio or resume you can maintain a fan fiction site although i'm not giving","speaker":null,"is_sponsor":1},{"start_s":553.839,"end_s":559.839,"text":"you guys any ideas and you can even sell products online they've got website","speaker":null,"is_sponsor":1},{"start_s":558.24,"end_s":563.279,"text":"analytics tools to help you keep track of how your website's doing and find all","speaker":null,"is_sponsor":1},{"start_s":561.839,"end_s":566.64,"text":"the weak areas to make sure you've got a steady stream of traffic and their","speaker":null,"is_sponsor":1},{"start_s":565.04,"end_s":570.08,"text":"award-winning templates will help make your website stand out instead of","speaker":null,"is_sponsor":1},{"start_s":568.24,"end_s":573.68,"text":"looking like it's from the 90s both our Linus media group and ltx expo websites","speaker":null,"is_sponsor":1},{"start_s":572.24,"end_s":577.36,"text":"were built quickly using squarespace and if you get stuck they've got 24 7","speaker":null,"is_sponsor":1},{"start_s":575.6,"end_s":581.76,"text":"support ready to help you out just go to squarespace.com LTT for a free trial","speaker":null,"is_sponsor":1},{"start_s":580.48,"end_s":586.0,"text":"when you're ready to launch you can get 10 off at the link below so thanks for","speaker":null,"is_sponsor":1},{"start_s":584.48,"end_s":590.399,"text":"watching guys if you enjoyed this video maybe check out one where we totally","speaker":null,"is_sponsor":0},{"start_s":588.56,"end_s":593.519,"text":"participated in all of this and made a video about their what was it called","speaker":null,"is_sponsor":0},{"start_s":592.08,"end_s":597.839,"text":"table book like it was a fun video to make actually","speaker":null,"is_sponsor":0},{"start_s":596.08,"end_s":602.0,"text":"though we threw that together in like an afternoon","speaker":null,"is_sponsor":0},{"start_s":599.44,"end_s":606.24,"text":"hi my kids what can i do for you recess is over all right okay","speaker":null,"is_sponsor":0},{"start_s":604.64,"end_s":608.48,"text":"all right i gotta go homeschool my kids see ya","speaker":null,"is_sponsor":0}],"full_text":"i read an article on forbes the other day that kind of ground my gears but i wasn't going to make a video about it at least not until several more just like it popped up in my news feed the author wrote an opinion piece mocking the 700 wheels that apple recently put up for sale for their mac pro workstation as tone deaf a bad product for consumers and as an expensive fail the author contrasts the price tag with both the msrp of the mac pro itself and an assortment of other apple products that you could buy for such a princely sum finding it outrageous that something as simple as wheels to help your mac roll away from you could cost so much i agree with all of that none of that is what ruffled my feathers mr spence is right it's outrageous but i think he's also playing right into apple's hand by complaining about it let's discuss let's discuss how this video is brought to you by ridge wallet bridge wallet wants to redefine the wallet with its compact frame and rfid blocking inner plates check out how you can keep wallet bulge down by using offer code Linus to save 10 and get free worldwide shipping at the link below this isn't a one-off the cycle has been going on forever apple does something outrageous the community reacts with adoration or condemnation depending which stickers adorn their bumper then apple takes all of that feedback and changes absolutely nothing in the last five years alone we've been treated to the following the solid gold edition first generation apple watch that was ten to seventeen thousand dollars for a product that turned into a paperweight a mere three years later when they dropped software support there was the picture book that took eight years to create cost two to three hundred dollars and served no purpose other than to market apple's products to visitors in your home even we got in on the mockery that time around and let us not forget the thousand dollar monitor stand 9.99 and like the mac pro they'll all be available in this in the fall it's like other monitor stands except that it traded basic features like swivel and height adjust for more magic all of these products were created to serve a number of purposes the first and most obvious of which is to exchange them for money from people who want them so for profit but the thing is with how few of them apple would expect to sell that wouldn't be enough to justify their existence to get to the root of why they are so expensive we need to go one layer deeper something every single one of the products i listed has in common is that it's the very definition of a luxury item quite literally nobody on earth actually needs any of them computer wheels for instance the mac pro cannot operate unless it is plugged into the wall so even if you wanted to move it around while you were using it you actually couldn't okay so mr spence actually touched on this one in his article reason number two is that products that are as unnecessary as they are expensive serve to create a perception of scarcity and prestige that is incredibly valuable to consumer brands because the cold hard truth is that apple products at face value are neither scarce nor prestigious walk around a high school and okay it's empty right now because of covid but if it wasn't everyone and their little sister would be blue bubble texting away on an iphone apple makes consumer electronics and yes they are pricey but between the second hand market and carrier subsidies even kids can afford one if they go without food or let's say a kidney for a little while although i'm not saying i recommend either of those and here's the deal if you want to stay cool as a status symbol brand it's important to have products in your portfolio that most people really will only ever get to see in the studios of influencers or in a product placement on tv or by getting up off their butt and going to your store these are called halo products let's use NVIDIA's titan line of graphics cards as an example an rtx titan costs twice as much as a 2080 ti while performing nearly identically and why not i guess if someone is enough of a fanboy or is ignorant enough to give you more money than other people can reasonably afford why not let them do it but you're also not going to spend 3 billion creating a product that will sell so few you'd have to sell it for two or three times as much in order to justify that exhibit a here would be enterprise GPU pricing so that's why the titan graphics card uses exactly the same GPU but just has a golden shroud the third and the least obvious reason that they do this is to make even the people who aren't impressed by it talk about apple we all know the expression there's no such thing as bad publicity that's because even a negative article about their overpriced wheels serves to add to the allure of the logo while even more importantly providing apple with free brand exposure that they would have otherwise had to pay for not only would that ad space in my google news feed have cost apple money but it actually would have been far less valuable a properly constructed opinion piece contains both a thesis and balanced background information in order to support it and since mr spence is a professional writer he provided me with some negative commentary sure but also some positive points referring to the mac pro as a beast highlighting the comparatively more reasonable price of 400 if you bought the wheels in the first place and pointing out what a great value some of apple's other products might be if you had 700 to blow on shiny gadgets i mean good luck getting all of that information across in one of your slick tv advertisements apple or wait that wouldn't be necessary forbes and everyone else already did it for you yes sly fox and anyway the more interesting question for me isn't why apple did this cause like i said earlier this isn't a one-off but rather why they chose a status symbol mac accessory rather than a golden iphone or something after thinking about it in the bath for a while the best bet that i could come up with was that they just weren't as worried about angering the mac community as the iphone one it's smaller for one thing and it's already taken such a beating over the last 10 years that what's one or two more insults and this would be completely consistent with their attitude towards the mac pro so far after the trash can apple obviously thought that mobile was going to completely take over and they would never need to create another mac pro until mobile didn't take over and people do still need desktops and they finally cave to the pressure but they did it on their terms as we discussed in our review they made no effort whatsoever to make the new cheese grater the mac that you would have in your home like the g5 was before it it's just there as a there okay we made it for you oh i'm glad that's over god now we can go back to selling airpods type of product outside of a very small subset of loyal users with big time hollywood budgets bankrolling their gear expenses apple rightly seems to view the mac pro 2019 as an unnecessary luxury that they can sacrifice sales volume on in order to maintain the illusion that they are a luxury brand when they are in fact a consumer electronics brand because that's what they are again i know their stuff is expensive but by contrast the pricing for the things that anybody actually needs like some way to listen to music on their iphone now that it doesn't have a freaking headphone jack isn't that detached from reality yes they target the premium end of the market and there is an apple tax but their gross margins are public information and they're only making around 38 like they aren't marking their products up nearly as much as actual luxury brands are or even other tech hardware companies and they're nowhere near the profit margins of software giants like oracle or facebook anyway the point of all of this wasn't to slam mr spence forbes or any of the other people whose job it is to cover the consumer electronics industry or even apple it just was to help people understand why this keeps happening so that they can make an educated decision for themselves about whether they want to send out that angry tweet about expensive wheels or maybe just do what is actually the most destructive thing they can possibly do to apple's business and completely pretend that they don't exist speaking of existing squarespace is a great way to make sure that people know that you exist squarespace is the easy way for you to make a website in a matter of minutes they're a leader in website design and their all-in-one platform makes it so just about anybody can create a website on squarespace you can buy domains from them you can create email campaigns you can set up a portfolio or resume you can maintain a fan fiction site although i'm not giving you guys any ideas and you can even sell products online they've got website analytics tools to help you keep track of how your website's doing and find all the weak areas to make sure you've got a steady stream of traffic and their award-winning templates will help make your website stand out instead of looking like it's from the 90s both our Linus media group and ltx expo websites were built quickly using squarespace and if you get stuck they've got 24 7 support ready to help you out just go to squarespace.com LTT for a free trial when you're ready to launch you can get 10 off at the link below so thanks for watching guys if you enjoyed this video maybe check out one where we totally participated in all of this and made a video about their what was it called table book like it was a fun video to make actually though we threw that together in like an afternoon hi my kids what can i do for you recess is over all right okay all right i gotta go homeschool my kids see ya"}