WEBVTT

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You're back again? You've been consuming

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a lot of tech news lately. I think it's time to talk to someone. No, not me. I

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don't count. I'm not real.

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Qualcomm has announced a new series of laptop processors representing a quantum

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leap forward in performance and power efficiency. So, the company has modified

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their Snapdragon branding the only way any executives know how. Adding an X.

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Cuz they're all teenagers in the 90s. But this isn't just a naming change.

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Snapdragon X chips will be the first publicly available processors developed

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by Nuvia, a company founded by a few key members of the Apple Silicon team and

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acquired by Qualcomm in 2021. Like

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Apple's M1 and M2, Qualcomm's upcoming laptop CPUs, which will be revealed at

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the Snapdragon Summit later this month, won't simply feature modified

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off-the-shelf ARM Cortex chips, but a fully custom architecture called Orion.

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Building their own custom architecture is partly why Apple was able to achieve

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the mind-blowing performance and efficiency boost they did with the M1,

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which made the PC master race question everything they had ever known. Gabe

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Newell is just a man? He can bleed just like us? All

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that said, there's more than a handful of reasons to be skeptical that these

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chips will be good. ARM is still suing Qualcomm over not paying the proper

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royalties for Nuvia produced products, and Qualcomm's existing laptop

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processors have a reputation for sucking almost as bad as the ARM version of

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Windows. So, Snapdragon X chips already

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have their work cut out for them. I mean,

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do we even want Apple Silicon chips for PCs? Sounds dumb. Microsoft has gone deep on

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AI, but they haven't quite figured out how to make any money off of it yet.

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Probably because they've been scrolling past a lot of excellent advice from

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former crypto bros on social media. Diamond hands. Create pictures of

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diamond hands. GitHub Copilot, Microsoft's coding assistant, costs

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users $10 a month, but reportedly lost

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Microsoft over $20 per month per user,

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with power users apparently costing Microsoft up to $80 a month in

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electricity costs and other service fees. 1 and 1/2 million people have

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already tried GitHub Copilot, and Microsoft's service is incredibly

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popular among coders, which is terrible news for Microsoft. Even worse, this

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isn't necessarily a problem that will disappear as users scale, because the

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LLM that powers Copilot sucks up resources like a black hole doing a

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kegstand. That's what we used to call Jimmy in college.

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As of this past April, ChatGPT cost OpenAI an estimated $700,000 a day just

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to run. That's probably why both Microsoft and Google will be charging an

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additional $30 per month per user for the recently announced AI-powered

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upgrades to their business software suites. AI made up 10 to 15% of Google's

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energy consumption back in 2021, and researchers estimate that if generative

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AI was added to every Google search, it would consume as much energy as the

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entire country of Ireland. That's either a lot or not very much at all. I I don't

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typically think of energy in units of Irelands. And crucially, neither do the

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Irish. A California court has ruled that Facebook's ad targeting system is

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discriminatory because it requires advertisers to choose demographic

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characteristics like age and gender to determine which users will see their

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ads. This is an amplified by Facebook's

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lookalike audience tool, which attempts to match businesses with potential

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customers that share similar traits to their current audience. To be clear,

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this wasn't a dispute over ads featuring truck nuts and whiskey-flavored

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toothpaste. Real product. Really? Yes. Why aren't I getting those

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ads? Rather, an older woman found that she was being excluded from ads offering

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favorable deals on life insurance targeted at younger men. If upheld, the

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decision might require every ad-based platform on the internet to restructure

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their ad targeting systems. So, Meta is likely to appeal the decision. Can't

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have that. Also in California, the Delete Act passed into law, which means

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that California data brokers must offer free, simple channels for users to

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request that their information be deleted. And an expansive right to

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repair bill was also recently signed into law, though it passed with Apple's

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blessing, so take that with a grain of salt. You know what they say, an apple a

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day keeps the regulators away, which must be why there's no apples in Europe.

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Fun fact. Now, it's time for quick bits brought to you by lttstore.com.

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Feels weird, but okay. They, we just

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announced the stubby screwdriver last month, and it has the same great ratchet

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as the full-sized LTT screwdriver. Its light back force makes it easy to drive

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any screw, whether or not they signed the waiver. Old stubby here is 4 in in

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length, so it's super pocketable and legal to carry on planes for

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self-defense if things come to that. The strong magnet in the shaft ensures

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the six included bits and your screws don't go anywhere except into the

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handle's built-in bit storage and the proper screw holes, respectively. Did

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you just call me a screw hole? What? Uh

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Anyway, Mr. Stubby screwdriver son is durable and made with chemical-resistant

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plastics, and you can get yours at the link below. Aw, quick bits, man.

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I could listen to them forever up until we hit five. Adobe has announced major

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updates to AI features across its creative suite, including three new

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generative AI models: Firefly 2, Firefly

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Design, and Firefly Vector. With 9 g of

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protein. Adobe is also launching its first text-to-vector image generator,

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and they teased a new AI upscaling tool, which can be used for both clips of old

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movies and GIFs so compressed they're about to collapse into a supernova. Deep

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fried. Another upcoming feature is fast fill, essentially generative fill for

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video. And unlike many companies, we can trust that Adobe has the bravery to make

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us pay through the nose for it all. T-Mobile has decided its price lock

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guarantee is only for their newest, most

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expensive plans, and is therefore forcibly switching subscribers with

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cheaper grandfathered plans onto higher-cost ones. Hey, it's just

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business. For the affected plans, customers will allegedly be alerted on

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the 17th before being charged an extra $10 a month per line. Something T-Mobile

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won't go out of their way to tell you is you can opt out of the change by calling

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customer service and complaining a lot. It's the one simple trick that cell

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phone providers hate. Intel has released two new driver updates for their Arc

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GPUs this past week. The first increases performance by up to 119%

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as long as you're playing one of the 20 listed games, with the big winner being

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this year's hottest game, Deus Ex: Human

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Revolution. It gets better every year.

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And the main character's voice sounds even more I didn't ask for this. Even

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more gaspy. I'm part robot, you know.

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Fortunately, Intel's newest driver update increases Starfield performance

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by 117% or 149%

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depending on resolution. To celebrate, Intel quietly released an even more

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budget graphics card, the A580. This

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would be great news if it wasn't like $10 less than some models of the much

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superior A750. I know you're trying to compete with NVIDIA, Intel, but that

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doesn't mean you should emulate their pricing strategy. Okay, so let's take a

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step back. Google has changed the default option for logging into personal

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accounts. Instead of putting in your password, users will start seeing

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prompts to create and use passkeys, which are digital credentials unlocked

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by things like a fingerprint, a face scan, a PIN, basically anything that

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doesn't give you the option of using strong password1! for

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Passkeys are rolling out in more places across the tech universe, but you can

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still use your password and opt out of seeing the new prompts every time you

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log in if the risk of being hacked for you is part of the whole thrill. Oh, no,

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don't hack me. Oh. That would be naughty. And a 22-year-old

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Firefox bug has finally been fixed by a

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23-year-old first-time Firefox coder,

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who was horrified to find out that the annoying bug that caused tooltips to

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hang around in the foreground even after command-tabbing away from the browser

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was almost as old as they are. In fact, it's so old it actually predates the

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name Firefox, going back to when the browser was just called Mozilla. The bug

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likely lasted two decades because it was both tricky to reproduce and more

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annoying than dangerous, just like me.

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Got them. And the trick to getting more tech news is to come back on Friday for

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another episode of TechLinked. That's the kind of little tips you won't learn

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that stuff elsewhere, so come on back.
