{"video_id":"5es8zggYM7A","title":"Sennheiser Factory Tour - Hanover, Germany","channel":"Linus Tech Tips","show":"Linus Tech Tips","published_at":"2015-05-07T14:53:29Z","duration_s":1182,"segments":[{"start_s":28.96,"end_s":34.399,"text":"w so for our factory tour of Sennheiser","speaker":null,"is_sponsor":0},{"start_s":32.36,"end_s":40.8,"text":"they actually decided on what I thought was a really cool way of of showing us","speaker":null,"is_sponsor":0},{"start_s":37.719,"end_s":44.399,"text":"how it works uh we got to follow the","speaker":null,"is_sponsor":0},{"start_s":40.8,"end_s":48.28,"text":"entire production line for the","speaker":null,"is_sponsor":0},{"start_s":44.399,"end_s":51.52,"text":"hd800 headphones so they're top topof","speaker":null,"is_sponsor":0},{"start_s":48.28,"end_s":53.48,"text":"thee line topof thee line ere headphones","speaker":null,"is_sponsor":0},{"start_s":51.52,"end_s":58.399,"text":"we essentially got our own like guided tour How It's Made episode so now of","speaker":null,"is_sponsor":0},{"start_s":56.559,"end_s":63.16,"text":"course we're going to start making HD 8001 line is tips Edition headphones oh","speaker":null,"is_sponsor":0},{"start_s":61.84,"end_s":67.24,"text":"that would be so CU we have all that expertise oh definitely yeah we saw how","speaker":null,"is_sponsor":0},{"start_s":65.32,"end_s":73.92,"text":"they they W so it starts with the coil being wound by an automated coil Winder","speaker":null,"is_sponsor":0},{"start_s":70.92,"end_s":75.759,"text":"machine that's got this heat gun that","speaker":null,"is_sponsor":0},{"start_s":73.92,"end_s":80.56,"text":"lets the uh that lets the wound coil kind of stick to itself so it all stays","speaker":null,"is_sponsor":0},{"start_s":78.439,"end_s":85.479,"text":"exactly precisely exactly the way it's supposed to be and then it comes out on","speaker":null,"is_sponsor":0},{"start_s":82.079,"end_s":88.0,"text":"like a a spool of of coiled spools and","speaker":null,"is_sponsor":0},{"start_s":85.479,"end_s":93.0,"text":"they just if if it's not exactly perfectly round they just ditch it yeah","speaker":null,"is_sponsor":0},{"start_s":90.28,"end_s":97.399,"text":"there's an entire bin of just nope these wer round enough they were ever so","speaker":null,"is_sponsor":0},{"start_s":94.88,"end_s":100.68,"text":"slightly off the curve so no so the Finish coils get delivered to the next","speaker":null,"is_sponsor":0},{"start_s":99.04,"end_s":108.479,"text":"station where I was actually really surprised to see someone hand gluing","speaker":null,"is_sponsor":0},{"start_s":105.28,"end_s":110.04,"text":"coils onto diaphragms at this stage in","speaker":null,"is_sponsor":0},{"start_s":108.479,"end_s":113.6,"text":"the I assumed something like this would be automated I assumed the entire","speaker":null,"is_sponsor":0},{"start_s":111.88,"end_s":117.96,"text":"process would be automated but no at almost every stage there's some amount","speaker":null,"is_sponsor":0},{"start_s":115.479,"end_s":124.039,"text":"of uh hand-based intervention and they were saying the reason for this is that","speaker":null,"is_sponsor":0},{"start_s":119.92,"end_s":126.24,"text":"for certain tasks it's apparently still","speaker":null,"is_sponsor":0},{"start_s":124.039,"end_s":129.879,"text":"more precise to to have someone do it by hand because there's lots of products","speaker":null,"is_sponsor":0},{"start_s":127.719,"end_s":134.76,"text":"they even showed us some microphones or or a microphone assembly area that was","speaker":null,"is_sponsor":0},{"start_s":132.16,"end_s":137.36,"text":"100% automated start to finish being delivered in a mastercart and a","speaker":null,"is_sponsor":0},{"start_s":135.879,"end_s":141.92,"text":"microphones but the hd800s had a lot of hand assembly and","speaker":null,"is_sponsor":0},{"start_s":139.959,"end_s":145.92,"text":"then something I didn't notice until they pointed it out was how many of the","speaker":null,"is_sponsor":0},{"start_s":143.68,"end_s":150.92,"text":"workers in this area of the factory were female really large percentage and not","speaker":null,"is_sponsor":0},{"start_s":147.92,"end_s":152.599,"text":"necessarily because females tend to love","speaker":null,"is_sponsor":0},{"start_s":150.92,"end_s":155.72,"text":"playing around with soldering irons more than other people or whatever else the","speaker":null,"is_sponsor":0},{"start_s":154.08,"end_s":161.159,"text":"case may be but but they were looking for a particular background very high","speaker":null,"is_sponsor":0},{"start_s":158.48,"end_s":165.36,"text":"skilled in fine motor skills so they would specifically hire people that were","speaker":null,"is_sponsor":0},{"start_s":163.12,"end_s":170.36,"text":"previously things like hairdressers or florist things that required small fine","speaker":null,"is_sponsor":0},{"start_s":168.48,"end_s":174.04,"text":"precise motor skills and attention to detail and attention to detail","speaker":null,"is_sponsor":0},{"start_s":171.879,"end_s":178.04,"text":"specifically yeah so at this next step the chassis for the headphones which was","speaker":null,"is_sponsor":0},{"start_s":176.519,"end_s":183.0,"text":"actually produced elsewhere in the factory we never got to see Raw","speaker":null,"is_sponsor":0},{"start_s":179.959,"end_s":184.76,"text":"materials being turned into hd800","speaker":null,"is_sponsor":0},{"start_s":183.0,"end_s":190.64,"text":"unfortunately pieces which would have been super cool so these get the uh the","speaker":null,"is_sponsor":0},{"start_s":187.799,"end_s":193.44,"text":"coil and the diaphragm actually installed in them along with the magnet","speaker":null,"is_sponsor":0},{"start_s":192.239,"end_s":198.08,"text":"and then the whole thing's glued in place and at this point you've basically","speaker":null,"is_sponsor":0},{"start_s":195.879,"end_s":204.08,"text":"got a fully assembled transducer that's ready for the first QC step in the","speaker":null,"is_sponsor":0},{"start_s":201.84,"end_s":208.799,"text":"assembly process so they have to make sure first of all that it fits within","speaker":null,"is_sponsor":0},{"start_s":206.0,"end_s":212.68,"text":"the appropriate frequency response range and that it can pair properly with","speaker":null,"is_sponsor":0},{"start_s":210.599,"end_s":216.36,"text":"another transducer so they need to test all of these things and then find good","speaker":null,"is_sponsor":0},{"start_s":214.72,"end_s":220.56,"text":"pairs so they can both go within the same set of hd800s and you you have the","speaker":null,"is_sponsor":0},{"start_s":218.599,"end_s":226.28,"text":"same sound signature for each one yeah because you might have the sort of the","speaker":null,"is_sponsor":0},{"start_s":222.959,"end_s":227.799,"text":"the acceptable frequency response curve","speaker":null,"is_sponsor":0},{"start_s":226.28,"end_s":231.48,"text":"but there might be a range of that so they actually will have like an A and A","speaker":null,"is_sponsor":0},{"start_s":229.879,"end_s":237.12,"text":"B and that doesn't necessarily mean better or worse it just means they're trying to look for ones that go together","speaker":null,"is_sponsor":0},{"start_s":235.2,"end_s":243.879,"text":"as best as they can now what was interesting to me was how many assem","speaker":null,"is_sponsor":0},{"start_s":240.079,"end_s":245.84,"text":"pieces failed which is not that it the","speaker":null,"is_sponsor":0},{"start_s":243.879,"end_s":248.76,"text":"fail isn't necessarily a bad thing though because they're they're being","speaker":null,"is_sponsor":0},{"start_s":247.28,"end_s":252.48,"text":"very tight about their regulations and they're making sure that if it's not","speaker":null,"is_sponsor":0},{"start_s":250.319,"end_s":257.56,"text":"perfect it's not getting through which is actually awesome and anything even a","speaker":null,"is_sponsor":0},{"start_s":254.84,"end_s":262.0,"text":"high Precision product like a like a CPU processor is going to have a a yield","speaker":null,"is_sponsor":0},{"start_s":259.88,"end_s":266.32,"text":"rate and a lot of failures the important thing is seeing that they're testing","speaker":null,"is_sponsor":0},{"start_s":264.32,"end_s":270.88,"text":"them and junking them at this stage in the procing here not when they're at","speaker":null,"is_sponsor":0},{"start_s":268.0,"end_s":274.919,"text":"your door yeah was cool pretty cool now it actually wasn't necessarily the","speaker":null,"is_sponsor":0},{"start_s":272.84,"end_s":279.84,"text":"coolest thing about this step in the process the final step in the assembly","speaker":null,"is_sponsor":0},{"start_s":277.28,"end_s":284.8,"text":"process um but it was definitely the first thing that caught my eye in the","speaker":null,"is_sponsor":0},{"start_s":281.8,"end_s":287.759,"text":"back of the tiny little like four or","speaker":null,"is_sponsor":0},{"start_s":284.8,"end_s":294.36,"text":"five square meter area where by the way every single hd800 in the world gets","speaker":null,"is_sponsor":0},{"start_s":291.479,"end_s":303.28,"text":"built in this exact place by one of five people they had 19 we counted them 19 HD","speaker":null,"is_sponsor":0},{"start_s":299.68,"end_s":306.639,"text":"800s on a rack ready to go out the door","speaker":null,"is_sponsor":0},{"start_s":303.28,"end_s":308.44,"text":"absolutely freaking beautiful but the","speaker":null,"is_sponsor":0},{"start_s":306.639,"end_s":312.84,"text":"coolest thing about this workstation was probably how optimized it is yeah you","speaker":null,"is_sponsor":0},{"start_s":310.36,"end_s":316.88,"text":"could tell as the as the work was moving through all the stages of creating the","speaker":null,"is_sponsor":0},{"start_s":314.44,"end_s":320.52,"text":"headphones that she definitely had this place optimized just to even where the","speaker":null,"is_sponsor":0},{"start_s":318.68,"end_s":323.84,"text":"bins were placed and the whole thing was made out of Extrusion to the point where","speaker":null,"is_sponsor":0},{"start_s":322.08,"end_s":327.36,"text":"you knew that Sennheiser just made these custom for the employees yeah they","speaker":null,"is_sponsor":0},{"start_s":325.24,"end_s":331.639,"text":"looked kind of modular even yeah extremely modular and that's because","speaker":null,"is_sponsor":0},{"start_s":329.36,"end_s":335.0,"text":"they cardboard Prototype all of their stations for the employees that will be","speaker":null,"is_sponsor":0},{"start_s":333.479,"end_s":340.12,"text":"working there so they get all the employees that will use that station in","speaker":null,"is_sponsor":0},{"start_s":337.319,"end_s":343.88,"text":"with these cardboard crafted prototypes to make sure that everything's in","speaker":null,"is_sponsor":0},{"start_s":341.4,"end_s":348.28,"text":"exactly the right spot so that if some box is a little bit too far to the way","speaker":null,"is_sponsor":0},{"start_s":346.0,"end_s":351.68,"text":"and in a kind of crappy position you can move that so it won't make their ARM","speaker":null,"is_sponsor":0},{"start_s":349.88,"end_s":356.88,"text":"sore if they're working so all these all these workstations are specifically","speaker":null,"is_sponsor":0},{"start_s":353.199,"end_s":359.199,"text":"built for them now it should be noted","speaker":null,"is_sponsor":0},{"start_s":356.88,"end_s":364.44,"text":"that not every product gets the same treatment with like every piece being","speaker":null,"is_sponsor":0},{"start_s":361.16,"end_s":366.639,"text":"hand assembled the way the hd800 does um","speaker":null,"is_sponsor":0},{"start_s":364.44,"end_s":370.88,"text":"particularly the very high-end products especially the ones made in Germany this","speaker":null,"is_sponsor":0},{"start_s":368.479,"end_s":374.599,"text":"is going to be more common but sometimes you're going to have certain parts of","speaker":null,"is_sponsor":0},{"start_s":372.4,"end_s":379.0,"text":"the product made let's say for example I believe it's momentum where uh certain","speaker":null,"is_sponsor":0},{"start_s":377.36,"end_s":382.8,"text":"components are made in the Ireland facility and then shipped to China for","speaker":null,"is_sponsor":0},{"start_s":380.72,"end_s":387.4,"text":"assembly so depending on the product it might be actually manufactured in","speaker":null,"is_sponsor":0},{"start_s":384.479,"end_s":391.56,"text":"Germany Ireland uh the US for some of the professional grade stuff or in China","speaker":null,"is_sponsor":0},{"start_s":390.28,"end_s":397.36,"text":"it seemed very common that they would make the uh acoustically important parts","speaker":null,"is_sponsor":0},{"start_s":395.199,"end_s":401.039,"text":"in something like Germany or maybe even possibly Ireland and then they would do","speaker":null,"is_sponsor":0},{"start_s":399.319,"end_s":404.199,"text":"a lot of the assembly in somewhere like China what's cool though is they were","speaker":null,"is_sponsor":0},{"start_s":402.479,"end_s":408.24,"text":"saying that regardless of where the manufacturing facility is they're still","speaker":null,"is_sponsor":0},{"start_s":406.24,"end_s":412.08,"text":"trying to keep things very senheiser in terms of the of the quality of life of","speaker":null,"is_sponsor":0},{"start_s":410.36,"end_s":415.919,"text":"the workers regulations and the regulations and you know same thing like","speaker":null,"is_sponsor":0},{"start_s":414.319,"end_s":419.319,"text":"uh prototyping the workstations to make sure that they actually are as efficient","speaker":null,"is_sponsor":0},{"start_s":417.479,"end_s":422.759,"text":"as possible and comfortable as possible so I thought I thought that was really","speaker":null,"is_sponsor":0},{"start_s":420.879,"end_s":426.919,"text":"really incredible and cool next up was another QA station so this time you you","speaker":null,"is_sponsor":0},{"start_s":425.16,"end_s":430.639,"text":"put the headphones on kind of an artificial head that will have a","speaker":null,"is_sponsor":0},{"start_s":428.84,"end_s":434.44,"text":"microphone on each side so it can hear each one of the individual uh","speaker":null,"is_sponsor":0},{"start_s":432.36,"end_s":438.8,"text":"transducers from the headphones and then they'll roll it into a soundproof box so","speaker":null,"is_sponsor":0},{"start_s":437.199,"end_s":443.039,"text":"that no sound is going to leak in from the factory floor automatically like an","speaker":null,"is_sponsor":0},{"start_s":441.28,"end_s":447.24,"text":"automatic like track we actually didn't get to see it","speaker":null,"is_sponsor":0},{"start_s":445.08,"end_s":451.759,"text":"working Unfortunately they do the QA in batches so uh but but we had it explain","speaker":null,"is_sponsor":0},{"start_s":449.879,"end_s":454.639,"text":"to us and it looks pretty baller even if we don't get to see it in action yeah","speaker":null,"is_sponsor":0},{"start_s":453.36,"end_s":460.28,"text":"they were they were so careful about this box not having any outside noise that it was even on dampeners so that if","speaker":null,"is_sponsor":0},{"start_s":458.36,"end_s":463.68,"text":"someone was to walk by really heavily there would be none of that transferred","speaker":null,"is_sponsor":0},{"start_s":461.84,"end_s":467.199,"text":"into the inside of the box so just making sure that all the frequency","speaker":null,"is_sponsor":0},{"start_s":465.159,"end_s":471.159,"text":"responses here and everything is perfect yeah so then you Unfortunately they","speaker":null,"is_sponsor":0},{"start_s":469.44,"end_s":476.479,"text":"don't include a print out in the box or anything like that but what's cool is","speaker":null,"is_sponsor":0},{"start_s":473.52,"end_s":481.52,"text":"with the hd800 you can actually contact Sennheiser and they will mail you the","speaker":null,"is_sponsor":0},{"start_s":478.919,"end_s":485.68,"text":"exact testing report from your exact serial number because they manually","speaker":null,"is_sponsor":0},{"start_s":483.36,"end_s":491.0,"text":"record them at this stage in the process which I thought was pretty darn cool uh","speaker":null,"is_sponsor":0},{"start_s":488.24,"end_s":496.36,"text":"they also have an artificial mouth on this artificial head with artificial","speaker":null,"is_sponsor":0},{"start_s":493.039,"end_s":498.08,"text":"ears that is used for Aviation headsets","speaker":null,"is_sponsor":0},{"start_s":496.36,"end_s":502.919,"text":"and then they have speakers inside the Sound Chamber for testing the noise","speaker":null,"is_sponsor":0},{"start_s":500.36,"end_s":508.36,"text":"cancellation of aforementioned headset so very interesting stuff so we were on","speaker":null,"is_sponsor":0},{"start_s":506.039,"end_s":513.039,"text":"our way to product development and they asked us if we wanted to see the","speaker":null,"is_sponsor":0},{"start_s":509.8,"end_s":515.919,"text":"companion product had the hd800 the hdvd","speaker":null,"is_sponsor":0},{"start_s":513.039,"end_s":520.159,"text":"800 so this is an amplifier and I think the coolest thing about it was had it's","speaker":null,"is_sponsor":0},{"start_s":517.839,"end_s":523.719,"text":"got to be the testing apparatus we didn't actually see a ton of the actual","speaker":null,"is_sponsor":0},{"start_s":522.0,"end_s":527.16,"text":"assembly but we saw a little bit of it but again the really interesting part","speaker":null,"is_sponsor":0},{"start_s":525.24,"end_s":532.04,"text":"was the testing so he hooked up everything you possibly could all the","speaker":null,"is_sponsor":0},{"start_s":528.92,"end_s":533.88,"text":"things tested multiple volume levels for","speaker":null,"is_sponsor":0},{"start_s":532.04,"end_s":538.12,"text":"all every single possible mode that there was and tested everything on this","speaker":null,"is_sponsor":0},{"start_s":536.44,"end_s":541.88,"text":"thing so you know it's going to work the whole thing took about 10 minutes and","speaker":null,"is_sponsor":0},{"start_s":539.959,"end_s":547.519,"text":"then it wasn't until after it passed testing that it even got a serial number","speaker":null,"is_sponsor":0},{"start_s":544.44,"end_s":550.56,"text":"and then it was polished polished twice","speaker":null,"is_sponsor":0},{"start_s":547.519,"end_s":552.68,"text":"P twice and then finally put away and","speaker":null,"is_sponsor":0},{"start_s":550.56,"end_s":557.04,"text":"then ready to rock then we made our way upstairs and this was probably one of","speaker":null,"is_sponsor":0},{"start_s":554.56,"end_s":561.279,"text":"the coolest things about the entire tour we got to visit the anaco chamber so","speaker":null,"is_sponsor":0},{"start_s":560.24,"end_s":567.079,"text":"this is a twostory chamber full of noise dampening","speaker":null,"is_sponsor":0},{"start_s":564.72,"end_s":574.16,"text":"foam that's got this that's got this triangular shape that is designed to","speaker":null,"is_sponsor":0},{"start_s":570.959,"end_s":576.16,"text":"pretty much eliminate wall Reflections","speaker":null,"is_sponsor":0},{"start_s":574.16,"end_s":579.399,"text":"it was super weird standing in the room just because they only allow four people","speaker":null,"is_sponsor":0},{"start_s":577.839,"end_s":584.72,"text":"at a time because you're actually standing on mesh this wire mesh yeah cuz","speaker":null,"is_sponsor":0},{"start_s":583.16,"end_s":591.399,"text":"because you're standing above an entire story of more noise dampening foam below","speaker":null,"is_sponsor":0},{"start_s":588.2,"end_s":594.76,"text":"you um so the room is mostly mostly used","speaker":null,"is_sponsor":0},{"start_s":591.399,"end_s":596.76,"text":"for microphone testing but what's really","speaker":null,"is_sponsor":0},{"start_s":594.76,"end_s":599.959,"text":"cool is not necessarily the anaco chamber but actually a new testing","speaker":null,"is_sponsor":0},{"start_s":598.519,"end_s":605.0,"text":"facility that they're in the process of building which is going to be an entire","speaker":null,"is_sponsor":0},{"start_s":602.76,"end_s":609.68,"text":"Auditorium and stage where they'll not only apparently actually have concerts","speaker":null,"is_sponsor":0},{"start_s":607.6,"end_s":613.04,"text":"yeah but they'll use as a testing ground for their professional grade equipment","speaker":null,"is_sponsor":0},{"start_s":611.64,"end_s":618.64,"text":"which is pretty awesome and then I think they're going to have another chamber in there so that they can rebuild that one","speaker":null,"is_sponsor":0},{"start_s":617.079,"end_s":625.959,"text":"so they can use that in the future as well and then eventually they'll have two and yeah crazy all I know is I want","speaker":null,"is_sponsor":0},{"start_s":623.079,"end_s":629.44,"text":"one yeah that would be pretty cool so with the factory out of the way this was","speaker":null,"is_sponsor":0},{"start_s":627.839,"end_s":632.12,"text":"this was really cool we got to actually see a little bit of the Sennheiser","speaker":null,"is_sponsor":0},{"start_s":630.92,"end_s":636.8,"text":"company history I mean it's still actually a family-owned business which","speaker":null,"is_sponsor":0},{"start_s":634.32,"end_s":642.279,"text":"for a company that size is um is pretty unusual but we got to go and chill in","speaker":null,"is_sponsor":0},{"start_s":639.72,"end_s":647.2,"text":"The Farmhouse which is at the very heart of uh the Sennheiser campus they just","speaker":null,"is_sponsor":0},{"start_s":644.56,"end_s":651.36,"text":"tack on new things every time they they make some money and they they need a new","speaker":null,"is_sponsor":0},{"start_s":649.24,"end_s":656.36,"text":"facility or equipment so it's in various states of of uh sophistication depending","speaker":null,"is_sponsor":0},{"start_s":654.48,"end_s":661.279,"text":"on you can see how far along the company was based on how big the building is and","speaker":null,"is_sponsor":0},{"start_s":658.48,"end_s":665.88,"text":"how modern The Bu is yeah it's very cool um so we actually got to go into into","speaker":null,"is_sponsor":0},{"start_s":663.56,"end_s":670.2,"text":"the old farmhouse where they the original Seven Engineers started","speaker":null,"is_sponsor":0},{"start_s":668.36,"end_s":673.839,"text":"building audio equipment for other companies right at the end of the second","speaker":null,"is_sponsor":0},{"start_s":671.72,"end_s":677.12,"text":"world war just to make ends meet because they they were actually audio engineers","speaker":null,"is_sponsor":0},{"start_s":675.8,"end_s":681.04,"text":"and professors that had worked in a university and that University had been","speaker":null,"is_sponsor":0},{"start_s":678.92,"end_s":684.16,"text":"unfortunately basically flattened yeah so they needed somewhere to work and","speaker":null,"is_sponsor":0},{"start_s":682.24,"end_s":687.6,"text":"that was a farmhouse and the Americans came along and put a sign on the door","speaker":null,"is_sponsor":0},{"start_s":686.12,"end_s":692.079,"text":"that said basically we don't know what you're doing here but stop","speaker":null,"is_sponsor":0},{"start_s":689.839,"end_s":695.48,"text":"and the sign mysteriously disappeared in the","speaker":null,"is_sponsor":0},{"start_s":692.839,"end_s":699.079,"text":"night and they and they kept working and I guess I guess any audio files today","speaker":null,"is_sponsor":0},{"start_s":697.6,"end_s":703.839,"text":"are probably glad that they did definitely so inside there they had some","speaker":null,"is_sponsor":0},{"start_s":701.68,"end_s":710.24,"text":"really cool stuff they had uh sennheiser's first they their patented","speaker":null,"is_sponsor":0},{"start_s":707.079,"end_s":711.639,"text":"uh open headphones think they're the 414","speaker":null,"is_sponsor":0},{"start_s":710.24,"end_s":716.16,"text":"yeah something along those lines by today's standards they look like a joke","speaker":null,"is_sponsor":0},{"start_s":714.24,"end_s":721.44,"text":"but at the time that was that was really amazing um they've got a lot of their","speaker":null,"is_sponsor":0},{"start_s":718.2,"end_s":724.079,"text":"earlier microphon products um they even","speaker":null,"is_sponsor":0},{"start_s":721.44,"end_s":727.959,"text":"had stuff for testing telecommunication cables which was one of the first things","speaker":null,"is_sponsor":0},{"start_s":725.68,"end_s":731.68,"text":"they did uh for kind of rebuilding different parts of Germany just out of","speaker":null,"is_sponsor":0},{"start_s":729.639,"end_s":735.32,"text":"necessity because the Sennheiser had to make some some money at the time the","speaker":null,"is_sponsor":0},{"start_s":733.32,"end_s":738.32,"text":"centerpiece here though and this was unfortunately it was under glass we","speaker":null,"is_sponsor":0},{"start_s":736.8,"end_s":743.519,"text":"didn't even get a chance to listen to it but they had an orus oh man super nice","speaker":null,"is_sponsor":0},{"start_s":741.48,"end_s":747.76,"text":"super nice the the most amazing thing about the manufacturing of the orus I","speaker":null,"is_sponsor":0},{"start_s":745.12,"end_s":752.48,"text":"think is the glass pieces with thousand holes right a thousand drilled holes","speaker":null,"is_sponsor":0},{"start_s":750.399,"end_s":757.0,"text":"them I me if you ever tried to drill one hole inass that probably gives you some","speaker":null,"is_sponsor":0},{"start_s":754.8,"end_s":761.12,"text":"idea how hard it is to drill a thousand yeah um and then they also had another","speaker":null,"is_sponsor":0},{"start_s":759.12,"end_s":766.0,"text":"little Wall of Fame inside that they let us have a look at so they've got Grammys","speaker":null,"is_sponsor":0},{"start_s":763.6,"end_s":769.48,"text":"Academy Awards uh all kinds of other Awards and then some really cool","speaker":null,"is_sponsor":0},{"start_s":767.639,"end_s":773.32,"text":"products in the case across from there yeah some stuff that they've never even","speaker":null,"is_sponsor":0},{"start_s":770.88,"end_s":776.36,"text":"actually released because they just couldn't actually find a market for it","speaker":null,"is_sponsor":0},{"start_s":774.72,"end_s":780.199,"text":"but was super cool I mean seeing all this history stuff was really cool but","speaker":null,"is_sponsor":0},{"start_s":778.199,"end_s":784.68,"text":"then we actually an opportunity to sit down with some of the Sennheiser folks","speaker":null,"is_sponsor":0},{"start_s":781.6,"end_s":786.399,"text":"and talk about what they're doing today","speaker":null,"is_sponsor":0},{"start_s":784.68,"end_s":791.16,"text":"with the consumer products like the momentum and the urbanites so uh we'll","speaker":null,"is_sponsor":0},{"start_s":789.399,"end_s":797.279,"text":"let them kind of take it from here and talk about the the philosophy and and","speaker":null,"is_sponsor":0},{"start_s":794.079,"end_s":799.04,"text":"especially the way that that product","speaker":null,"is_sponsor":0},{"start_s":797.279,"end_s":804.36,"text":"development the product design is being translated into a message that the more","speaker":null,"is_sponsor":0},{"start_s":801.399,"end_s":807.8,"text":"mainstream public can can relate to a little bit better yeah we don't see it","speaker":null,"is_sponsor":0},{"start_s":805.959,"end_s":811.68,"text":"as a campaign we see it as we see it more as a kind of project and the","speaker":null,"is_sponsor":0},{"start_s":809.36,"end_s":817.24,"text":"project is that we would like to keep in contact with people who drive sound one","speaker":null,"is_sponsor":0},{"start_s":813.76,"end_s":819.24,"text":"step forward as we do and uh we would we","speaker":null,"is_sponsor":0},{"start_s":817.24,"end_s":824.399,"text":"would stay in contact yeah we would uh work on some projects together Ingress","speaker":null,"is_sponsor":0},{"start_s":821.76,"end_s":831.24,"text":"was a good example we are supporting D mainstone with some some uh uh stuff uh","speaker":null,"is_sponsor":0},{"start_s":828.079,"end_s":833.8,"text":"she could use for performing Bridges and","speaker":null,"is_sponsor":0},{"start_s":831.24,"end_s":839.32,"text":"uh um I don't want to say the project ends short terms for us a campaign is a","speaker":null,"is_sponsor":0},{"start_s":836.36,"end_s":844.68,"text":"is a kind of short-term or midterm activity yeah you you you you produce","speaker":null,"is_sponsor":0},{"start_s":842.6,"end_s":849.92,"text":"some banners you do some advertising stuff and you have a short-term","speaker":null,"is_sponsor":0},{"start_s":847.04,"end_s":855.8,"text":"effect but what we see is that uh a long-term relationship a long-term","speaker":null,"is_sponsor":0},{"start_s":852.639,"end_s":858.399,"text":"impact driven message is more successful","speaker":null,"is_sponsor":0},{"start_s":855.8,"end_s":863.16,"text":"for us and that's the reason why this uh this uh project is more kind of","speaker":null,"is_sponsor":0},{"start_s":860.8,"end_s":867.639,"text":"long-term project yeah where of course we have to bring new stories in from","speaker":null,"is_sponsor":0},{"start_s":865.639,"end_s":873.12,"text":"time to time but it's not a kind of short-term effect of course we need we","speaker":null,"is_sponsor":0},{"start_s":869.959,"end_s":875.04,"text":"we we need to sell products yeah and uh","speaker":null,"is_sponsor":0},{"start_s":873.12,"end_s":881.199,"text":"uh after after running this campaign for the first 6 months we see big lift in in","speaker":null,"is_sponsor":0},{"start_s":878.72,"end_s":886.68,"text":"selling products but uh again this is more kind of two years activity instead","speaker":null,"is_sponsor":0},{"start_s":883.72,"end_s":890.92,"text":"of uh doing this for two months or or a bit longer because we started uh in a","speaker":null,"is_sponsor":0},{"start_s":888.88,"end_s":896.12,"text":"position especially in the US market which is the biggest Market in the world","speaker":null,"is_sponsor":0},{"start_s":893.12,"end_s":900.12,"text":"um with not the strong position as we","speaker":null,"is_sponsor":0},{"start_s":896.12,"end_s":903.24,"text":"are in mid of Europe so it's from from","speaker":null,"is_sponsor":0},{"start_s":900.12,"end_s":905.519,"text":"the brand itself not and everybody knows","speaker":null,"is_sponsor":0},{"start_s":903.24,"end_s":909.959,"text":"it so it's more kind of a who is Sennheiser so we need something uh I","speaker":null,"is_sponsor":0},{"start_s":907.88,"end_s":917.199,"text":"would call a bridge to a Target group maybe not interested uh in the sound","speaker":null,"is_sponsor":0},{"start_s":912.639,"end_s":919.12,"text":"device itself but terms of the image um","speaker":null,"is_sponsor":0},{"start_s":917.199,"end_s":924.36,"text":"headphones especially the big ones like we produce now with the urbanite uh","speaker":null,"is_sponsor":0},{"start_s":921.759,"end_s":928.72,"text":"became more a fashion item device something you want to express your","speaker":null,"is_sponsor":0},{"start_s":926.24,"end_s":932.0,"text":"personality and U there people looking more","speaker":null,"is_sponsor":0},{"start_s":929.759,"end_s":938.36,"text":"what it means to them in terms of of stylish component um so the idea was to","speaker":null,"is_sponsor":0},{"start_s":935.759,"end_s":943.199,"text":"to turn the perspective not talk about the device itself about the sound the","speaker":null,"is_sponsor":0},{"start_s":941.0,"end_s":950.079,"text":"style who made but talking about the end user so from people looking to Simply","speaker":null,"is_sponsor":0},{"start_s":946.04,"end_s":952.48,"text":"sound devices um Express uh a different","speaker":null,"is_sponsor":0},{"start_s":950.079,"end_s":956.6,"text":"kind of style of music um and this was always the Sennheiser approach to be uh","speaker":null,"is_sponsor":0},{"start_s":954.8,"end_s":963.199,"text":"some kind of neutral was a Sennheiser sound I would say be very clear C uh","speaker":null,"is_sponsor":0},{"start_s":960.16,"end_s":966.959,"text":"crisp um could display nearly every kind","speaker":null,"is_sponsor":0},{"start_s":963.199,"end_s":969.92,"text":"of music from bbop Jazz to uh hard rock","speaker":null,"is_sponsor":0},{"start_s":966.959,"end_s":976.639,"text":"or whatever we we found in story studies that really the audience prefer this","speaker":null,"is_sponsor":0},{"start_s":972.92,"end_s":979.0,"text":"kind of devices not um display the whole","speaker":null,"is_sponsor":0},{"start_s":976.639,"end_s":984.04,"text":"area the whole range of the music portfolio but have an expression is in a","speaker":null,"is_sponsor":0},{"start_s":981.839,"end_s":989.56,"text":"very specific kind of music style and this is um our gift I would say our uh","speaker":null,"is_sponsor":0},{"start_s":987.519,"end_s":995.8,"text":"present to them um and to really recognize that the that","speaker":null,"is_sponsor":0},{"start_s":992.72,"end_s":998.639,"text":"the listen experience changed in in the","speaker":null,"is_sponsor":0},{"start_s":995.8,"end_s":1002.279,"text":"last 5 years I would say so when we were done the interviews one of the most","speaker":null,"is_sponsor":0},{"start_s":1000.44,"end_s":1006.48,"text":"disappointing things of the day or moments was when we arrived we were told","speaker":null,"is_sponsor":0},{"start_s":1004.199,"end_s":1012.519,"text":"that Axel gr the original designer of the hd800 headphones was not able to be","speaker":null,"is_sponsor":0},{"start_s":1010.519,"end_s":1017.12,"text":"there because he was sick after the interviews we found out he was able to","speaker":null,"is_sponsor":0},{"start_s":1015.24,"end_s":1021.519,"text":"make it still sick made it he still sick we couldn't shake his hand or anything","speaker":null,"is_sponsor":0},{"start_s":1019.0,"end_s":1027.319,"text":"which I really wanted to do but uh even cooler than that probably he gave us a","speaker":null,"is_sponsor":0},{"start_s":1024.559,"end_s":1031.36,"text":"little mini lesson yeah the probably one of the coolest lessons I've ever sat in","speaker":null,"is_sponsor":0},{"start_s":1029.079,"end_s":1036.6,"text":"on uh there was there was essentially two students lonus and myself and he","speaker":null,"is_sponsor":0},{"start_s":1034.319,"end_s":1041.16,"text":"went up there on on this on this grid paper essentially with a marker and just","speaker":null,"is_sponsor":0},{"start_s":1038.52,"end_s":1044.48,"text":"showed us how audio drivers work yep why bigger is good for some things but","speaker":null,"is_sponsor":0},{"start_s":1042.919,"end_s":1049.08,"text":"actually smaller is better for other things and the and the delicate","speaker":null,"is_sponsor":0},{"start_s":1046.319,"end_s":1053.64,"text":"balancing act that you have to go through to make a headphone product and","speaker":null,"is_sponsor":0},{"start_s":1051.6,"end_s":1058.88,"text":"then how they overcame the traditional design with the hd800 and and made it","speaker":null,"is_sponsor":0},{"start_s":1057.12,"end_s":1062.72,"text":"perform the way that it does it was it was incredibly cool and uh I think he","speaker":null,"is_sponsor":0},{"start_s":1061.36,"end_s":1067.2,"text":"might have felt a little bit awkward at the end when I asked him to sign the","speaker":null,"is_sponsor":0},{"start_s":1064.88,"end_s":1070.32,"text":"lesson sheet because I planned to roll it up and take it away with me but cuz","speaker":null,"is_sponsor":0},{"start_s":1068.88,"end_s":1074.919,"text":"we're quite literally going to frame it and put it up in the office yeah so uh","speaker":null,"is_sponsor":0},{"start_s":1072.64,"end_s":1079.919,"text":"so that was incredibly cool just to to get to get to meet someone with who's","speaker":null,"is_sponsor":0},{"start_s":1078.08,"end_s":1084.0,"text":"had that kind of an impact on on headphones it's it's it's just it's","speaker":null,"is_sponsor":0},{"start_s":1082.72,"end_s":1088.4,"text":"interesting being in the presence of someone that obviously knows that much","speaker":null,"is_sponsor":0},{"start_s":1086.559,"end_s":1092.679,"text":"about their specialty and it's just whenever you meet someone like that it's","speaker":null,"is_sponsor":0},{"start_s":1089.72,"end_s":1097.2,"text":"like okay I need to pay attention he's probably lost more brain cells sneezing","speaker":null,"is_sponsor":0},{"start_s":1095.2,"end_s":1102.52,"text":"from being sick that know more about audio equipment than I will ever learn","speaker":null,"is_sponsor":0},{"start_s":1098.96,"end_s":1104.559,"text":"in my life just just incredible so um","speaker":null,"is_sponsor":0},{"start_s":1102.52,"end_s":1108.799,"text":"speaking of incredible our our trip to Sennheiser was an incredible ride I hope","speaker":null,"is_sponsor":0},{"start_s":1106.4,"end_s":1111.72,"text":"you guys enjoyed coming along for it uh give this video a like if you liked it","speaker":null,"is_sponsor":0},{"start_s":1110.32,"end_s":1115.559,"text":"give it a dislike if you thought it sucked and we'll try and do better next","speaker":null,"is_sponsor":0},{"start_s":1113.919,"end_s":1119.84,"text":"time let us know in the comments if you want to see more of these behind the","speaker":null,"is_sponsor":0},{"start_s":1117.6,"end_s":1123.32,"text":"scenes factory tours and and more insight into these companies that make","speaker":null,"is_sponsor":0},{"start_s":1121.48,"end_s":1128.2,"text":"the products that you you like or maybe don't like you know depending who knows","speaker":null,"is_sponsor":0},{"start_s":1125.48,"end_s":1132.0,"text":"yeah who knows let us know um guys check out the video description we've got a","speaker":null,"is_sponsor":0},{"start_s":1130.0,"end_s":1135.52,"text":"link to contribute to us monthly help us make videos like this you can buy a Cool","speaker":null,"is_sponsor":0},{"start_s":1133.559,"end_s":1139.32,"text":"lineus Tech tips t-shirt and then you can also change your Amazon affiliate","speaker":null,"is_sponsor":0},{"start_s":1137.76,"end_s":1143.919,"text":"bookmark you can change your Amazon bookmark to one with our affiliate code it's been a long couple days to one with","speaker":null,"is_sponsor":0},{"start_s":1142.039,"end_s":1147.48,"text":"our affiliate code so every time you buy headphones or microphones or whatever","speaker":null,"is_sponsor":0},{"start_s":1145.88,"end_s":1152.08,"text":"else we get a small Kickback that helps us out a lot thank you again for","speaker":null,"is_sponsor":0},{"start_s":1149.159,"end_s":1157.24,"text":"watching and see you guys next time as always don't forget to subscribe see I","speaker":null,"is_sponsor":0},{"start_s":1153.559,"end_s":1157.24,"text":"told I I do the ending of my video","speaker":null,"is_sponsor":0},{"start_s":1167.72,"end_s":1170.72,"text":"differently","speaker":null,"is_sponsor":0},{"start_s":1180.4,"end_s":1183.4,"text":"n","speaker":null,"is_sponsor":0}],"full_text":"w so for our factory tour of Sennheiser they actually decided on what I thought was a really cool way of of showing us how it works uh we got to follow the entire production line for the hd800 headphones so they're top topof thee line topof thee line ere headphones we essentially got our own like guided tour How It's Made episode so now of course we're going to start making HD 8001 line is tips Edition headphones oh that would be so CU we have all that expertise oh definitely yeah we saw how they they W so it starts with the coil being wound by an automated coil Winder machine that's got this heat gun that lets the uh that lets the wound coil kind of stick to itself so it all stays exactly precisely exactly the way it's supposed to be and then it comes out on like a a spool of of coiled spools and they just if if it's not exactly perfectly round they just ditch it yeah there's an entire bin of just nope these wer round enough they were ever so slightly off the curve so no so the Finish coils get delivered to the next station where I was actually really surprised to see someone hand gluing coils onto diaphragms at this stage in the I assumed something like this would be automated I assumed the entire process would be automated but no at almost every stage there's some amount of uh hand-based intervention and they were saying the reason for this is that for certain tasks it's apparently still more precise to to have someone do it by hand because there's lots of products they even showed us some microphones or or a microphone assembly area that was 100% automated start to finish being delivered in a mastercart and a microphones but the hd800s had a lot of hand assembly and then something I didn't notice until they pointed it out was how many of the workers in this area of the factory were female really large percentage and not necessarily because females tend to love playing around with soldering irons more than other people or whatever else the case may be but but they were looking for a particular background very high skilled in fine motor skills so they would specifically hire people that were previously things like hairdressers or florist things that required small fine precise motor skills and attention to detail and attention to detail specifically yeah so at this next step the chassis for the headphones which was actually produced elsewhere in the factory we never got to see Raw materials being turned into hd800 unfortunately pieces which would have been super cool so these get the uh the coil and the diaphragm actually installed in them along with the magnet and then the whole thing's glued in place and at this point you've basically got a fully assembled transducer that's ready for the first QC step in the assembly process so they have to make sure first of all that it fits within the appropriate frequency response range and that it can pair properly with another transducer so they need to test all of these things and then find good pairs so they can both go within the same set of hd800s and you you have the same sound signature for each one yeah because you might have the sort of the the acceptable frequency response curve but there might be a range of that so they actually will have like an A and A B and that doesn't necessarily mean better or worse it just means they're trying to look for ones that go together as best as they can now what was interesting to me was how many assem pieces failed which is not that it the fail isn't necessarily a bad thing though because they're they're being very tight about their regulations and they're making sure that if it's not perfect it's not getting through which is actually awesome and anything even a high Precision product like a like a CPU processor is going to have a a yield rate and a lot of failures the important thing is seeing that they're testing them and junking them at this stage in the procing here not when they're at your door yeah was cool pretty cool now it actually wasn't necessarily the coolest thing about this step in the process the final step in the assembly process um but it was definitely the first thing that caught my eye in the back of the tiny little like four or five square meter area where by the way every single hd800 in the world gets built in this exact place by one of five people they had 19 we counted them 19 HD 800s on a rack ready to go out the door absolutely freaking beautiful but the coolest thing about this workstation was probably how optimized it is yeah you could tell as the as the work was moving through all the stages of creating the headphones that she definitely had this place optimized just to even where the bins were placed and the whole thing was made out of Extrusion to the point where you knew that Sennheiser just made these custom for the employees yeah they looked kind of modular even yeah extremely modular and that's because they cardboard Prototype all of their stations for the employees that will be working there so they get all the employees that will use that station in with these cardboard crafted prototypes to make sure that everything's in exactly the right spot so that if some box is a little bit too far to the way and in a kind of crappy position you can move that so it won't make their ARM sore if they're working so all these all these workstations are specifically built for them now it should be noted that not every product gets the same treatment with like every piece being hand assembled the way the hd800 does um particularly the very high-end products especially the ones made in Germany this is going to be more common but sometimes you're going to have certain parts of the product made let's say for example I believe it's momentum where uh certain components are made in the Ireland facility and then shipped to China for assembly so depending on the product it might be actually manufactured in Germany Ireland uh the US for some of the professional grade stuff or in China it seemed very common that they would make the uh acoustically important parts in something like Germany or maybe even possibly Ireland and then they would do a lot of the assembly in somewhere like China what's cool though is they were saying that regardless of where the manufacturing facility is they're still trying to keep things very senheiser in terms of the of the quality of life of the workers regulations and the regulations and you know same thing like uh prototyping the workstations to make sure that they actually are as efficient as possible and comfortable as possible so I thought I thought that was really really incredible and cool next up was another QA station so this time you you put the headphones on kind of an artificial head that will have a microphone on each side so it can hear each one of the individual uh transducers from the headphones and then they'll roll it into a soundproof box so that no sound is going to leak in from the factory floor automatically like an automatic like track we actually didn't get to see it working Unfortunately they do the QA in batches so uh but but we had it explain to us and it looks pretty baller even if we don't get to see it in action yeah they were they were so careful about this box not having any outside noise that it was even on dampeners so that if someone was to walk by really heavily there would be none of that transferred into the inside of the box so just making sure that all the frequency responses here and everything is perfect yeah so then you Unfortunately they don't include a print out in the box or anything like that but what's cool is with the hd800 you can actually contact Sennheiser and they will mail you the exact testing report from your exact serial number because they manually record them at this stage in the process which I thought was pretty darn cool uh they also have an artificial mouth on this artificial head with artificial ears that is used for Aviation headsets and then they have speakers inside the Sound Chamber for testing the noise cancellation of aforementioned headset so very interesting stuff so we were on our way to product development and they asked us if we wanted to see the companion product had the hd800 the hdvd 800 so this is an amplifier and I think the coolest thing about it was had it's got to be the testing apparatus we didn't actually see a ton of the actual assembly but we saw a little bit of it but again the really interesting part was the testing so he hooked up everything you possibly could all the things tested multiple volume levels for all every single possible mode that there was and tested everything on this thing so you know it's going to work the whole thing took about 10 minutes and then it wasn't until after it passed testing that it even got a serial number and then it was polished polished twice P twice and then finally put away and then ready to rock then we made our way upstairs and this was probably one of the coolest things about the entire tour we got to visit the anaco chamber so this is a twostory chamber full of noise dampening foam that's got this that's got this triangular shape that is designed to pretty much eliminate wall Reflections it was super weird standing in the room just because they only allow four people at a time because you're actually standing on mesh this wire mesh yeah cuz because you're standing above an entire story of more noise dampening foam below you um so the room is mostly mostly used for microphone testing but what's really cool is not necessarily the anaco chamber but actually a new testing facility that they're in the process of building which is going to be an entire Auditorium and stage where they'll not only apparently actually have concerts yeah but they'll use as a testing ground for their professional grade equipment which is pretty awesome and then I think they're going to have another chamber in there so that they can rebuild that one so they can use that in the future as well and then eventually they'll have two and yeah crazy all I know is I want one yeah that would be pretty cool so with the factory out of the way this was this was really cool we got to actually see a little bit of the Sennheiser company history I mean it's still actually a family-owned business which for a company that size is um is pretty unusual but we got to go and chill in The Farmhouse which is at the very heart of uh the Sennheiser campus they just tack on new things every time they they make some money and they they need a new facility or equipment so it's in various states of of uh sophistication depending on you can see how far along the company was based on how big the building is and how modern The Bu is yeah it's very cool um so we actually got to go into into the old farmhouse where they the original Seven Engineers started building audio equipment for other companies right at the end of the second world war just to make ends meet because they they were actually audio engineers and professors that had worked in a university and that University had been unfortunately basically flattened yeah so they needed somewhere to work and that was a farmhouse and the Americans came along and put a sign on the door that said basically we don't know what you're doing here but stop and the sign mysteriously disappeared in the night and they and they kept working and I guess I guess any audio files today are probably glad that they did definitely so inside there they had some really cool stuff they had uh sennheiser's first they their patented uh open headphones think they're the 414 yeah something along those lines by today's standards they look like a joke but at the time that was that was really amazing um they've got a lot of their earlier microphon products um they even had stuff for testing telecommunication cables which was one of the first things they did uh for kind of rebuilding different parts of Germany just out of necessity because the Sennheiser had to make some some money at the time the centerpiece here though and this was unfortunately it was under glass we didn't even get a chance to listen to it but they had an orus oh man super nice super nice the the most amazing thing about the manufacturing of the orus I think is the glass pieces with thousand holes right a thousand drilled holes them I me if you ever tried to drill one hole inass that probably gives you some idea how hard it is to drill a thousand yeah um and then they also had another little Wall of Fame inside that they let us have a look at so they've got Grammys Academy Awards uh all kinds of other Awards and then some really cool products in the case across from there yeah some stuff that they've never even actually released because they just couldn't actually find a market for it but was super cool I mean seeing all this history stuff was really cool but then we actually an opportunity to sit down with some of the Sennheiser folks and talk about what they're doing today with the consumer products like the momentum and the urbanites so uh we'll let them kind of take it from here and talk about the the philosophy and and especially the way that that product development the product design is being translated into a message that the more mainstream public can can relate to a little bit better yeah we don't see it as a campaign we see it as we see it more as a kind of project and the project is that we would like to keep in contact with people who drive sound one step forward as we do and uh we would we would stay in contact yeah we would uh work on some projects together Ingress was a good example we are supporting D mainstone with some some uh uh stuff uh she could use for performing Bridges and uh um I don't want to say the project ends short terms for us a campaign is a is a kind of short-term or midterm activity yeah you you you you produce some banners you do some advertising stuff and you have a short-term effect but what we see is that uh a long-term relationship a long-term impact driven message is more successful for us and that's the reason why this uh this uh project is more kind of long-term project yeah where of course we have to bring new stories in from time to time but it's not a kind of short-term effect of course we need we we we need to sell products yeah and uh uh after after running this campaign for the first 6 months we see big lift in in selling products but uh again this is more kind of two years activity instead of uh doing this for two months or or a bit longer because we started uh in a position especially in the US market which is the biggest Market in the world um with not the strong position as we are in mid of Europe so it's from from the brand itself not and everybody knows it so it's more kind of a who is Sennheiser so we need something uh I would call a bridge to a Target group maybe not interested uh in the sound device itself but terms of the image um headphones especially the big ones like we produce now with the urbanite uh became more a fashion item device something you want to express your personality and U there people looking more what it means to them in terms of of stylish component um so the idea was to to turn the perspective not talk about the device itself about the sound the style who made but talking about the end user so from people looking to Simply sound devices um Express uh a different kind of style of music um and this was always the Sennheiser approach to be uh some kind of neutral was a Sennheiser sound I would say be very clear C uh crisp um could display nearly every kind of music from bbop Jazz to uh hard rock or whatever we we found in story studies that really the audience prefer this kind of devices not um display the whole area the whole range of the music portfolio but have an expression is in a very specific kind of music style and this is um our gift I would say our uh present to them um and to really recognize that the that the listen experience changed in in the last 5 years I would say so when we were done the interviews one of the most disappointing things of the day or moments was when we arrived we were told that Axel gr the original designer of the hd800 headphones was not able to be there because he was sick after the interviews we found out he was able to make it still sick made it he still sick we couldn't shake his hand or anything which I really wanted to do but uh even cooler than that probably he gave us a little mini lesson yeah the probably one of the coolest lessons I've ever sat in on uh there was there was essentially two students lonus and myself and he went up there on on this on this grid paper essentially with a marker and just showed us how audio drivers work yep why bigger is good for some things but actually smaller is better for other things and the and the delicate balancing act that you have to go through to make a headphone product and then how they overcame the traditional design with the hd800 and and made it perform the way that it does it was it was incredibly cool and uh I think he might have felt a little bit awkward at the end when I asked him to sign the lesson sheet because I planned to roll it up and take it away with me but cuz we're quite literally going to frame it and put it up in the office yeah so uh so that was incredibly cool just to to get to get to meet someone with who's had that kind of an impact on on headphones it's it's it's just it's interesting being in the presence of someone that obviously knows that much about their specialty and it's just whenever you meet someone like that it's like okay I need to pay attention he's probably lost more brain cells sneezing from being sick that know more about audio equipment than I will ever learn in my life just just incredible so um speaking of incredible our our trip to Sennheiser was an incredible ride I hope you guys enjoyed coming along for it uh give this video a like if you liked it give it a dislike if you thought it sucked and we'll try and do better next time let us know in the comments if you want to see more of these behind the scenes factory tours and and more insight into these companies that make the products that you you like or maybe don't like you know depending who knows yeah who knows let us know um guys check out the video description we've got a link to contribute to us monthly help us make videos like this you can buy a Cool lineus Tech tips t-shirt and then you can also change your Amazon affiliate bookmark you can change your Amazon bookmark to one with our affiliate code it's been a long couple days to one with our affiliate code so every time you buy headphones or microphones or whatever else we get a small Kickback that helps us out a lot thank you again for watching and see you guys next time as always don't forget to subscribe see I told I I do the ending of my video differently n"}