1 00:00:00,200 --> 00:00:01,880 It's become pretty predictable now. 2 00:00:01,880 --> 00:00:04,740 Every September, usually earlier rather than later, 3 00:00:04,740 --> 00:00:07,280 Apple announces a new iPhone of some sort, 4 00:00:07,280 --> 00:00:09,440 and for three years in a row now, 5 00:00:09,440 --> 00:00:13,500 the day of Apple's event has marked a measurable downturn 6 00:00:13,500 --> 00:00:15,400 in viewership on our channel 7 00:00:15,400 --> 00:00:18,160 because we typically don't talk about it. 8 00:00:18,160 --> 00:00:19,540 So you know what? 9 00:00:19,540 --> 00:00:20,540 it. 10 00:00:20,540 --> 00:00:24,420 Let's talk about the new iPhone XS, 11 00:00:24,420 --> 00:00:28,300 which confoundingly is not, in fact, a tiny iPhone, 12 00:00:28,300 --> 00:00:31,820 and the YouTube analytics that have driven me 13 00:00:31,820 --> 00:00:35,100 to drop everything that I'm doing and do that 14 00:00:35,100 --> 00:00:39,040 instead of playing with this much more exciting 15 00:00:39,040 --> 00:00:43,040 48-port, 10-gigabit network switch, 16 00:00:43,040 --> 00:00:49,190 which I've been actually having a lot of fun with. 17 00:00:49,190 --> 00:00:50,690 Yeah. 18 00:00:50,690 --> 00:00:53,550 And today's video is brought to you by Optima. 19 00:00:53,550 --> 00:00:56,270 Optima's B-Sport III wireless headphones 20 00:00:56,270 --> 00:00:57,870 feature 10-hour battery life 21 00:00:57,870 --> 00:01:01,070 and an IP55 water resistance rating. 22 00:01:01,070 --> 00:01:02,410 Learn more at the link in the video description. 23 00:01:02,430 --> 00:01:12,860 Okay, here we go. 24 00:01:12,860 --> 00:01:15,900 So the new Apple Watch Series 4 has a curved screen, 25 00:01:15,900 --> 00:01:17,480 haptic feedback on the crown, 26 00:01:17,480 --> 00:01:19,540 louder speakers, a better processor, 27 00:01:19,540 --> 00:01:22,780 some new health features, including ECG capabilities. 28 00:01:22,780 --> 00:01:24,380 That's actually pretty sick. 29 00:01:24,380 --> 00:01:26,500 And it is thinner than ever before. 30 00:01:26,500 --> 00:01:28,820 The iPhone XS is made of stainless steel 31 00:01:28,820 --> 00:01:30,340 and gold, silver, and space gray 32 00:01:30,340 --> 00:01:33,420 with IP68 water resistance 33 00:01:33,420 --> 00:01:35,300 and very durable glass. 34 00:01:35,300 --> 00:01:36,580 It's got a 5.8-inch OLED 2436 by 1125 display. 35 00:01:36,580 --> 00:01:37,580 It's got a 5.8-inch OLED 2436 by 1125 display. 36 00:01:37,580 --> 00:01:38,580 It's got a 5.8-inch OLED 2436 by 1125 display. 37 00:01:38,580 --> 00:01:40,220 It's got a 5.8-inch OLED 2436 by 1125 display with HDR 38 00:01:40,220 --> 00:01:42,340 and a place where someone took a bite out of it. 39 00:01:42,340 --> 00:01:46,540 And it is faster than ever with gigabit class LTE 40 00:01:46,540 --> 00:01:51,020 and their new seven nanometer six core A12 Bionic SOC 41 00:01:51,020 --> 00:01:53,640 that boasts 50% better GPU performance 42 00:01:53,640 --> 00:01:55,600 and a much faster neural engine 43 00:01:55,600 --> 00:01:57,800 for AI and machine learning stuff. 44 00:01:57,800 --> 00:02:00,620 It's got up to 512 gigs of storage, 45 00:02:00,620 --> 00:02:02,640 better battery than the iPhone X, 46 00:02:02,640 --> 00:02:05,980 dual SIM support with both eSIM and physical cards. 47 00:02:05,980 --> 00:02:08,260 So it looks like Apple is finally taking 48 00:02:08,580 --> 00:02:10,740 seriously how did that take so long? 49 00:02:10,740 --> 00:02:14,440 And it now both plays and records stereo sound, 50 00:02:14,440 --> 00:02:16,520 which is pretty sweet. 51 00:02:16,520 --> 00:02:19,440 The XS Max is all that stuff I just said, 52 00:02:19,440 --> 00:02:22,900 but bigger and pricier with a six and a half inch display, 53 00:02:22,900 --> 00:02:25,840 apparently justifying it being the most expensive 54 00:02:25,840 --> 00:02:30,840 mainstream smartphone ever at $1,100 to start. 55 00:02:31,790 --> 00:02:33,290 And that's it. 56 00:02:33,290 --> 00:02:36,550 Oh, except one more thing. 57 00:02:36,550 --> 00:02:37,860 This. 58 00:02:37,860 --> 00:02:41,070 Apple, we know there's a notch. 59 00:02:41,070 --> 00:02:42,510 Just own it. 60 00:02:42,510 --> 00:02:45,290 You guys know that this picture, 61 00:02:45,290 --> 00:02:47,130 your first promo image, 62 00:02:47,130 --> 00:02:50,030 makes the phone look like an all screen design 63 00:02:50,030 --> 00:02:51,330 when it isn't. 64 00:02:51,330 --> 00:02:53,990 Which, wait, no, that wasn't the one more thing, sorry. 65 00:02:53,990 --> 00:02:55,710 The iPhone XR. 66 00:02:55,710 --> 00:02:57,370 It's aluminum instead of steel 67 00:02:57,370 --> 00:02:59,290 with lots of colorful designs. 68 00:02:59,290 --> 00:03:01,850 It's got a smaller screen, also notched. 69 00:03:01,850 --> 00:03:04,390 And I guess, so I guess they're all in on that now. 70 00:03:04,390 --> 00:03:07,210 And the screen is LCD rather than OLED, 71 00:03:07,210 --> 00:03:07,890 which is somehow a. 72 00:03:07,890 --> 00:03:11,730 selling point that gets a sexy new name, liquid retina. 73 00:03:11,730 --> 00:03:12,710 Okay then. 74 00:03:12,710 --> 00:03:14,970 It's got the same A12 bionic chip. 75 00:03:14,970 --> 00:03:18,290 It is still water resistant, although only IP67. 76 00:03:18,290 --> 00:03:21,230 And it's got the same face ID system as the XS 77 00:03:21,230 --> 00:03:22,670 and the XS Max. 78 00:03:22,670 --> 00:03:25,050 So basically there are a couple of key takeaways 79 00:03:25,050 --> 00:03:25,890 for this one. 80 00:03:25,890 --> 00:03:28,350 One, the home button is not coming back. 81 00:03:28,350 --> 00:03:32,530 And two, anyone holding out from the 5C or the SE 82 00:03:32,530 --> 00:03:34,490 for a decent value phone from Apple 83 00:03:34,490 --> 00:03:35,950 is getting one heck of an upgrade. 84 00:03:35,950 --> 00:03:37,270 They are spending a little more for it. 85 00:03:37,270 --> 00:03:39,370 It's still 750 bucks. 86 00:03:39,370 --> 00:03:43,710 But even with the cost down haptic touch versus 3D touch 87 00:03:43,710 --> 00:03:45,170 and the single rear camera, 88 00:03:45,170 --> 00:03:48,890 it actually really looks like you aren't giving up much. 89 00:03:48,890 --> 00:03:50,500 Okay then. 90 00:03:50,500 --> 00:03:51,600 Everybody happy? 91 00:03:51,600 --> 00:03:54,380 We covered the iPhone XS. 92 00:03:54,380 --> 00:03:57,280 Now let's talk about why I bothered to do all of that 93 00:03:57,280 --> 00:04:00,840 and what Google has to do with any of this. 94 00:04:00,840 --> 00:04:02,860 Now I wanna get this out of the way first 95 00:04:02,860 --> 00:04:04,740 because it's important. 96 00:04:04,740 --> 00:04:07,780 To be very clear, I'm not upset about this, 97 00:04:07,780 --> 00:04:10,160 this situation, because I hate the iPhone or something. 98 00:04:10,160 --> 00:04:13,540 I wasn't a huge fan of the X, but I named one of them, 99 00:04:13,540 --> 00:04:16,260 I think it was the 6S, my smartphone of the year 100 00:04:16,260 --> 00:04:17,660 when it came out. 101 00:04:17,660 --> 00:04:22,020 We just generally don't do this kind of content 102 00:04:22,020 --> 00:04:24,240 for anything on this channel. 103 00:04:24,240 --> 00:04:25,960 And I've gone back and forth on it 104 00:04:25,960 --> 00:04:27,640 a lot of times over the years. 105 00:04:27,640 --> 00:04:29,360 It's possible I'll change my position again, 106 00:04:29,360 --> 00:04:31,840 but I've always just kind of had it gnawing 107 00:04:31,840 --> 00:04:35,860 at the back of my mind that summarizing a press conference 108 00:04:35,860 --> 00:04:37,500 is a convenient little helping hand, 109 00:04:37,500 --> 00:04:39,880 for anyone who doesn't have two hours 110 00:04:39,880 --> 00:04:43,040 to listen to Apple talk about how many facial muscles 111 00:04:43,040 --> 00:04:45,320 they can track for an emojis now. 112 00:04:45,320 --> 00:04:50,320 But other than that, it's basically marketing for Apple. 113 00:04:50,460 --> 00:04:53,820 Because until I actually have my hands on the device, 114 00:04:53,820 --> 00:04:56,640 I don't mean the kind of structured hands-on 115 00:04:56,640 --> 00:04:57,700 you get at these events, 116 00:04:57,700 --> 00:05:01,180 but actual time spent with it as my daily driver, 117 00:05:01,180 --> 00:05:03,880 I often end up feeling like I don't have a ton 118 00:05:03,880 --> 00:05:05,360 to contribute to the conversation, 119 00:05:05,360 --> 00:05:06,920 because literally every time I'm on the phone, 120 00:05:06,920 --> 00:05:07,280 I'm like, I'm gonna have to do this. 121 00:05:07,280 --> 00:05:09,700 Every tech publication in the world 122 00:05:09,700 --> 00:05:12,620 is chomping at the bit to publish their spin 123 00:05:12,620 --> 00:05:15,560 on what is essentially all the same information. 124 00:05:15,560 --> 00:05:17,600 Whatever Apple, or for that matter, 125 00:05:17,600 --> 00:05:22,060 Samsung or whoever said during their keynote. 126 00:05:22,060 --> 00:05:25,620 Making me even more hesitant about this type of content 127 00:05:25,620 --> 00:05:29,080 is my personal opinion that video really isn't 128 00:05:29,080 --> 00:05:32,920 the best medium for a bullet point summary of information. 129 00:05:32,920 --> 00:05:36,040 I mean, I personally can skim a written article 130 00:05:36,040 --> 00:05:37,680 much faster than I can skip 131 00:05:37,680 --> 00:05:41,340 through a video, even with YouTube's very helpful, 132 00:05:41,340 --> 00:05:45,010 by the way, live previews of the navigation bar. 133 00:05:45,010 --> 00:05:48,310 So then onto the actual meat of this video, 134 00:05:48,310 --> 00:05:51,490 the way that Google's algorithm basically forces 135 00:05:51,490 --> 00:05:54,630 content creators to jump onto the bandwagon 136 00:05:54,630 --> 00:05:57,370 when a topic trends hard enough. 137 00:05:57,370 --> 00:05:58,610 At the beginning of this video, 138 00:05:58,610 --> 00:06:01,850 I alluded to the dips in viewership that we've seen 139 00:06:01,850 --> 00:06:04,650 right around Apple's September keynote 140 00:06:04,650 --> 00:06:06,110 for the last few years. 141 00:06:06,110 --> 00:06:07,870 So let's take a closer look at that now. 142 00:06:08,030 --> 00:06:12,720 The 2015 and 2016 impacts are pretty obvious 143 00:06:12,720 --> 00:06:14,420 even to the untrained eye. 144 00:06:14,420 --> 00:06:19,200 The day after the Apple keynote marks a multi-week low 145 00:06:19,200 --> 00:06:21,200 in LTT viewership. 146 00:06:21,200 --> 00:06:24,100 But then 2017 is a bit of a trickier one 147 00:06:24,100 --> 00:06:27,120 and requires a deeper dive into the analytics. 148 00:06:27,120 --> 00:06:30,400 There's no obvious crater here, 149 00:06:30,400 --> 00:06:33,640 but it was actually last year that we finally felt 150 00:06:33,640 --> 00:06:36,300 that we had confirmation of this pattern. 151 00:06:36,300 --> 00:06:37,560 So the morning of September 12th, 2016, 152 00:06:38,100 --> 00:06:40,640 Apple made their announcement. 153 00:06:40,640 --> 00:06:42,540 That day, a few hours later, 154 00:06:42,540 --> 00:06:46,200 after a short experimental stream commentating the event, 155 00:06:46,200 --> 00:06:49,800 we launched a video looking at a budget $60 CPU 156 00:06:49,800 --> 00:06:51,820 compared to a $600 one. 157 00:06:51,820 --> 00:06:54,140 And that video performed pretty well. 158 00:06:54,140 --> 00:06:56,540 650,000 views in the first couple of days 159 00:06:56,540 --> 00:06:58,700 was pretty good for us at that time. 160 00:06:58,700 --> 00:07:00,900 Then we followed up that video 161 00:07:00,900 --> 00:07:04,840 with three reasons not to buy a $400 laptop. 162 00:07:04,840 --> 00:07:07,140 A video that killed it for us. 163 00:07:07,140 --> 00:07:10,840 850,000 views in the first couple of days at that time 164 00:07:10,840 --> 00:07:13,260 was great and would usually result 165 00:07:13,260 --> 00:07:15,780 in a noticeable uplift for the channel. 166 00:07:15,780 --> 00:07:19,740 One that didn't come for, should you upgrade to Ryzen? 167 00:07:19,740 --> 00:07:21,960 The video that came out the next day. 168 00:07:21,960 --> 00:07:24,640 So here's what was happening. 169 00:07:24,640 --> 00:07:26,360 Like I'm not suggesting that YouTube 170 00:07:26,360 --> 00:07:28,600 wasn't delivering our videos to sub boxes 171 00:07:28,600 --> 00:07:30,980 or that they were making some kind of intentional effort 172 00:07:30,980 --> 00:07:33,440 to undermine us because Google like really, 173 00:07:33,440 --> 00:07:35,900 really loves the iPhone so much or whatever. 174 00:07:35,900 --> 00:07:36,760 The answer is, 175 00:07:36,760 --> 00:07:38,820 it's way less tinfoil hattie than that 176 00:07:38,820 --> 00:07:41,140 and actually more interesting. 177 00:07:41,140 --> 00:07:42,760 So think about your own experience 178 00:07:42,760 --> 00:07:45,040 watching videos on YouTube. 179 00:07:45,040 --> 00:07:47,680 If you watch one stupid tractor video, 180 00:07:47,680 --> 00:07:50,180 all of a sudden your homepage and watch next 181 00:07:50,180 --> 00:07:52,600 is full of videos about farming. 182 00:07:52,600 --> 00:07:55,360 Well, it's the same thing. 183 00:07:55,360 --> 00:07:57,320 Now in the tech niche, 184 00:07:57,320 --> 00:08:01,420 we don't generally deal with events that are relevant 185 00:08:01,420 --> 00:08:04,900 to pretty much every human with a pulse very often. 186 00:08:04,900 --> 00:08:06,580 So we're usually sheltered 187 00:08:06,580 --> 00:08:09,080 from this smartphones are about 188 00:08:09,080 --> 00:08:11,940 the most mainstream tech thing that there is. 189 00:08:11,940 --> 00:08:14,840 And you know, you could say, well, what about Android? 190 00:08:14,840 --> 00:08:17,480 Even though Android holds significantly more market share 191 00:08:17,480 --> 00:08:20,760 than iOS, there's no individual model of device 192 00:08:20,760 --> 00:08:23,580 that sells anything like a hot iPhone. 193 00:08:23,580 --> 00:08:26,960 And while a diehard Apple fan would have no need 194 00:08:26,960 --> 00:08:29,660 to know anything about or how to operate 195 00:08:29,660 --> 00:08:33,740 some Android handset, pretty much every Android user 196 00:08:33,740 --> 00:08:36,460 probably at least knows someone with an iPhone. 197 00:08:36,580 --> 00:08:38,940 Needs to know at least a little bit about it. 198 00:08:38,940 --> 00:08:41,220 Even if it's just to put together an argument 199 00:08:41,220 --> 00:08:43,820 to make to their friends for why they shouldn't buy it 200 00:08:43,820 --> 00:08:45,140 or whatever. 201 00:08:45,140 --> 00:08:48,680 So that's the Apple effect. 202 00:08:48,680 --> 00:08:50,720 Everyone needs to know about it. 203 00:08:50,720 --> 00:08:54,500 So that's what happens every September. 204 00:08:54,500 --> 00:08:57,860 You guys all watch one freaking iPhone video. 205 00:08:57,860 --> 00:09:01,140 And then because everyone is making one, 206 00:09:01,140 --> 00:09:04,920 YouTube spams your feed with more iPhone content 207 00:09:04,920 --> 00:09:06,560 and you either watch it, 208 00:09:06,580 --> 00:09:11,100 shifting your algorithmic waiting from techie to iPhone-y 209 00:09:11,100 --> 00:09:13,400 or you get sick of it and you turn off YouTube altogether 210 00:09:13,400 --> 00:09:14,760 for a few days. 211 00:09:14,760 --> 00:09:17,460 And you can actually see the effect right here 212 00:09:17,460 --> 00:09:19,260 in the 2017 data. 213 00:09:19,260 --> 00:09:24,260 Search, channel pages, and suggested videos all look normal. 214 00:09:25,260 --> 00:09:28,580 But browse features absolutely tanks 215 00:09:28,580 --> 00:09:30,620 from the 12th to the 15th, 216 00:09:30,620 --> 00:09:33,600 finally fully recovering on the 17th 217 00:09:33,600 --> 00:09:35,980 when our keyboard with no actual keys video 218 00:09:35,980 --> 00:09:36,560 finally fully recovering on the 17th, when our keyboard with no actual keys video 219 00:09:36,560 --> 00:09:41,340 went semi-viral and got picked up hard by the algorithm 220 00:09:41,340 --> 00:09:45,120 after the iPhone dust had settled. 221 00:09:45,120 --> 00:09:48,840 So I hope this video was enlightening, 222 00:09:48,840 --> 00:09:50,180 interesting, entertaining, 223 00:09:50,180 --> 00:09:52,020 something for both those of you 224 00:09:52,020 --> 00:09:54,620 who wanted a convenient summary of the new iPhones 225 00:09:54,620 --> 00:09:56,800 and for those of you wondering why the heck 226 00:09:56,800 --> 00:09:59,300 everyone in your sub box felt compelled 227 00:09:59,300 --> 00:10:02,100 to make an iPhone video today. 228 00:10:02,100 --> 00:10:05,390 I'm gonna go back and play with my network switch. 229 00:10:05,390 --> 00:10:06,390 Nope. 230 00:10:06,390 --> 00:10:07,430 After I tell you about Mastrop. 231 00:10:07,430 --> 00:10:11,170 Mastrop's control keyboard, it's got it all. 232 00:10:11,170 --> 00:10:14,310 It's constructed with a solid CNC aluminum frame 233 00:10:14,310 --> 00:10:16,510 with a built-in switch plate to make it stable 234 00:10:16,510 --> 00:10:18,010 and extremely durable. 235 00:10:18,010 --> 00:10:21,570 It's fully programmable with RGB lighting and QMK firmware, 236 00:10:21,570 --> 00:10:23,430 which makes it much easier to program, 237 00:10:23,430 --> 00:10:24,750 giving you more control. 238 00:10:24,750 --> 00:10:26,810 It's got onboard memory to keep your profile 239 00:10:26,810 --> 00:10:29,190 on your keyboard and at checkout, 240 00:10:29,190 --> 00:10:33,570 you can choose between Cherry MX, Kaiwa, and Halo switches, 241 00:10:33,570 --> 00:10:36,050 which of course will affect the price 242 00:10:36,050 --> 00:10:37,430 depending on your choice. 243 00:10:37,430 --> 00:10:39,850 But if you ever did want to change your switches out 244 00:10:39,850 --> 00:10:42,070 in the future, you can actually hot swap them out, 245 00:10:42,070 --> 00:10:44,210 making this keyboard truly your own 246 00:10:44,210 --> 00:10:45,930 without needing to know how to solder. 247 00:10:45,930 --> 00:10:48,330 So pick it up today on Mastrop at the link below 248 00:10:48,330 --> 00:10:50,590 for a limited time only. 249 00:10:50,590 --> 00:10:51,430 Thanks for watching. 250 00:10:51,430 --> 00:10:52,370 This video sucked. 251 00:10:52,370 --> 00:10:53,630 You know what to do, but if it was awesome, 252 00:10:53,630 --> 00:10:54,910 get subscribed, hit that like button, 253 00:10:54,910 --> 00:10:56,330 or check out the link to where to buy the stuff 254 00:10:56,330 --> 00:10:58,190 we featured in the video description. 255 00:10:58,190 --> 00:10:59,830 Also linked in the description is our merch store, 256 00:10:59,830 --> 00:11:02,370 which has cool shirts like this one and our community forum, 257 00:11:02,370 --> 00:11:03,810 which you should totally join. 258 00:11:03,810 --> 00:11:04,650 Now I can go. 259 00:11:04,650 --> 00:11:09,950 Okay. 260 00:11:09,950 --> 00:11:10,790 Okay. 261 00:11:10,790 --> 00:11:11,630 Okay. 262 00:11:11,910 --> 00:11:13,410 Well, I didn't have it. 263 00:11:13,410 --> 00:11:14,450 Sorry.