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AMD controls a large piece of client PC

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processor pi and while they still lag behind Intel in terms of market share

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team red is clearly in no danger of being pushed out of the CPU scene but

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that wasn't always the case back in the late 2000s AMD was getting hit hard by

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the financial crisis but even aside from that they were having their lunch money

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taken by Intel the first generation of the core i7 was rolling out and it along

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with other Intel products had markedly better performance than AMD's offerings

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AMD had to lay off workers cut pay for those they actually retained and even

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sold off their mobile division to Qualcomm according to an AMD engineer

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the company was on the verge of bankruptcy with their stock price at one

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point dipping below two bucks a share but they were able to stay afloat

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because of a fortuitous occurrence and no they didn't suddenly figure out how

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to make CPUs that didn't suck as that didn't happen until 2017 I'm talking

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about the fact that Sony and Microsoft chose AMD to make the process inside

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their new PlayStation 4 and Xbox One game consoles you see in the late 2000s

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and early 2010s we were already used to the idea of consoles being used for more

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than just gaming both the PS2 and original Xbox could play DVDs for

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example however there was still a long way to go before people thought of

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consoles as PC like appliances the way many do today and it didn't help that

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the two most popular consoles of the time the PlayStation 3 and the Xbox 360

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didn't use the x86 based processors that you'd find in PCS both systems instead

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use chips based on the very different Power PC architecture with the PS3

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specifically using a chip called cell co-designed by Toshiba IBM and Sony

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itself while the Xbox 360 used a similar IBM chip called Xenon although the cell

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was supposed to help provide computational Power for graphics rendering it was notoriously difficult

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to program for a major contributor to the tepid reviews of the PS3 early in

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its life cycle as there simply weren't very many games for it that people

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actually wanted to play and the non-traditional architecture was a

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barrier for the developers of non-game apps as well on both the PlayStation and

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Xbox to make these consoles into more PC

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like do-it-all home entertainment devices it was clear that both companies

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needed to use a CPU with a more popular architecture in their nextg consoles

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that meant using x86 which was not only

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much more powerful than the arm Solutions of the day but it was easier

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to code for important for getting developers of streaming and smart home

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apps on board but hold on a sec why did they choose AMD instead of the market

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leader Intel seeing as x86 is also team

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Blue's bread and butter well we'll tell you right after we thank our sponsor

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world today although Intel was still

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running laps around AMD and PC land when the PS4 released in 2013 one thing AMD

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had that Intel didn't was recent experience in high performance Graphics

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especially since they acquired ATI and its Radeon brand back in 2006 although

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Intel CPUs did still have integrated Graphics AMD had already been focused on

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trying to combine higher performance gpus with CPUs on the same die for years

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which eventually culminated in the first accelerated Processing Unit or Apu in

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201 while apus weren't as powerful as

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higher-end discret graphics cards they still offered more Graphics horsepower

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than what Intel had and it also certainly helped that AMD was a lot more

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willing than Intel to do semi-custom designs for outside clients and since

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consoles fight against heat and power limitations it was more attractive to

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Sony and Microsoft to go for an S so that had the CPU and GPU on the same

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chip rather than breaking them out into separate chips meaning they weren't very

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interested in getting a company like NVIDIA another AMD rival to make a

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discret graphics processor NVIDIA did of course end up having a chip in the

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Nintendo switch the Tegra X1 but it wouldn't have been powerful enough for

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the PS4 or Xbox One and indeed not

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powerful enough for the switch either in some people's opinion although AMD's

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contracts with Sony and Microsoft didn't suddenly put them on top of the world

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they did keep them afloat as over 175

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million total PS4s and Xbox Ones were shipped before being replaced by the

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ninth gen consoles and of course AMD really return to prominence in 2017

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after the launch of their very successful Zen CPU lineup but there's a

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good chance we never would have gotten Zen if not for console Gamers scooping

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up so many AMD chips so if you're a pcmr

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Die Hard you might owe them a grudging

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thank you I know it hurts but it doesn't hurt me that you watched the whole video

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thanks for watching like the video if you liked it dislike it if you disliked

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it and go check out our video on the history of

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AMD it is sort did don't forget to subscribe and leave a comment with your

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ideas for future videos