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let me start by saying this video was a metric ass ton of work I mean not for me

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mind you Ed did all the heavy lifting so make sure that you show him some love by

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liking the video or following him on Twitter or something because his

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findings are absolutely fascinating if

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you consume or create video content on

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the web welcome to 4K better video

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quality or a big fat

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placebo

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Intel is bringing ddr4 to the mainstream with their allnew core i76700 K and core

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i56600k processors check out the link in

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the video description to learn more so Ed's investigation into 4K video quality

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was actually inspired by a Panasonic camera known as the GH4 at a mere $2,000

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trust me that was amazing when it came out the GH4 could shoot 4K to an

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internal SD card at a bit rate of 100

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megabit per second and you can learn more about bit rate and why it's important here which for the first time

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put 4K video production like prograde

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production in the hands of regular consumers who happen to be in the market

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for what is also a fairly capable mirrorless Stills camera balling right

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we sure thought so we picked one up pretty much right away and the vast

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majority of our b-roll has been shot on the GH4 for months with us going as far

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at one Point as to shoot 4k on our aam a

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Sony fs700 4K on our bcam the GH4 and

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edit on a 4K timeline with a native export of 4K video that we upload but

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this proved to be very challenging at the time the fs 700's High bit rate 4K

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footage was a total bear to work with the file sizes were huge putting

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significant strain on our networking infrastructure when multiple editors

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were working at the same time and we experien other workflow interruptions

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ranging from poor editing timeline uh scrubbing responsiveness to annoying

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file splitting during long clip recording to even export errors when

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rendering out the final videos so we went back to 1080p downscaled from 4K

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using our external recorder on the aam since the fs700 sensor performs so well

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at resolving fine details regardless of the output file resolution anyway and

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continued shooting b-roll at 4k natively

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on the GH4 since while that does slow down the editing timeline it's not in a

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manner that completely cripples the productivity of our editors like the 4K

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native FS footage did so what you've been seeing out of us since then this is

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really important is a 4K timeline with

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downsampled 4K footage off the fs700 that is then re-up sampled back to 4K

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and Native 4K footage from the GH4 that is then exported at 4K when we create

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the file to upload to Youtube or vessel

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fast forward almost a year and we were moving into a new office and rolling out

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three new servers a rendering server powered by two Intel Zeon E5 2699 v38

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core processors a high-speed SSD based

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20 gbit network storage server and a 100

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tbte plus archival storage server these

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potentially addressed almost all of the previous issues Network performance file

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size and rendering horsepower not to mention that adobe hasn't been sitting

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on ass for the last year and Premiere has improved a fair bit as well in terms

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of how it handles high bit rate and 4K files so it was time to evaluate whether

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it was worth it to go native 4K again as part of an investigation into how we

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could use our 36 core video crunching server to improve our workflow so we

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started by taking a closer look at some of the 4K footage that we'd shot

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recently on the GH4 comparing the visual quality

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of the Native 4K footage and then that very same footage down sampled to 1080p

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with a variety of codec trying to figure out how to get timeline performance

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perfect and the results shocked us when viewed on a 4k monitor they were

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indistinguishable from each other and in fact even when compared using overlaid

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still captures in Photoshop and by setting the blending mode to difference

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they were nearly identical so then was

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there any point recording in 4k at all we needed to dig deeper so we

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specifically recorded identical Clips at

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4K and 1080p natively on the GH4 camera

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and compared those against each other this time with the 1080p footage

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upsample to 4K same result down sampling

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4K to 1080p upsampling 1080p to 4K they just all look the same so we broke out

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the big guns and used our proper professional grade camera our Sony fs7

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100 to do the same comparison now we can see the difference

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watching the files over our own local network between the upsampled and the

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native 4K footage with the text on our figurine appearing to be more in focus

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when watching back the native 4K file even though the camera and subject were

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not moved in between shots but what does

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this difference translate to in terms of a real world benefit we all know that

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YouTube has had a 4K option for quite some time but should content creators

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even be worried about shooting and editing in 4k should they export in 4k

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for their upload should you the viewer select 4K when watching we have all

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those answers but Buckle in because if the rest of this video sounded pretty

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technical this is probably going to be a little worse I'll start with the answer

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for the content creators since this affects the content consumers as well

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regardless of your camera working on a 1080p timeline with 1080p footage will

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not not result in a degraded experience for your viewers thanks to the video

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processing done by YouTube the benefit of your fancy camera is basically

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limited to better performance on a green screen and better color grading and

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punching options in post- production something that is arguably much more

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important to the appearance of the footage than sheer resolution anyway so I'm not poo pooing fancy cameras but we

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also discovered that upsampling to 4K

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for your final export is worth the extra

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file size and the extra rendering time because when YouTube detects a

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resolution of 4k on their side they will offer a 4K viewing option to the viewer

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that features a higher playback bit rate

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and therefore sharper image quality on both 1080P and on 4K displays which

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leads us finally to the answer for consumers conventional wisdom would

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dictate that watching content at the native resolution of your display is

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ideal this is something that most of our viewers seem to be aware of based on

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these poll results but if you have the internet connection and bandwidth cap

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limits to handle it this is not the case

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for online video or at least on YouTube watching at 4k on a 4K or 1080p monitor

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yields a noticeable visual quality improvement regardless of whether the

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video was natively shot at 4K or upsampled thanks to YouTube delivering

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the video to you at a higher bit rate

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which leaves us finally with a last message for the content creators out

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there if there's anything to take away from this video it's don't get too

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focused on 4K or resolution in general

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in the same way that a 4K recording phone is not a professional video

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recording device entrylevel 4K cameras are not equal to their 4K prograde

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Brethren but don't worry most Pros are

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just using their 4K gear to have more flexibility during the creation of their

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1080p final product anyway so if you're producing Web video you may actually be

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better served by a superior 1080p camera

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at this time because lenses encoding settings codecs camera sensor size and

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sensor quality all impact the finished product and on that subject stay tuned

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for the results of our investigation into editing codec it's going to be at

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least as interesting as this one especially For You video editors out

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there thanks for watching guys if you disliked this video you know what to do

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but if you liked it please click that like button maybe support us by buying a

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cool t-shirt like this one changing your Amazon bookmarked one with our affiliate code we have the instructions for how to

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do that in the little eye in the corner or even by supporting us directly

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through our community Forum now that you're done doing all that you guys are

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looking for some more videos to check out boom you should check out our recent

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video on the Acer 34in curved gaming

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monitor that I absolutely freaking love

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uh we just did that one and it's not for 4K but uh is it ever sexy see you guys

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next

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time
