WEBVTT

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there's no doubt that the familiar bitten apple image has been an

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incredibly effective part of Apple's brand identity but why are they named

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Apple in the first place and how about these other Giants if you know anything

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about the history of Apple you probably know that Steve Jobs was kind of a

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hippie and around the time of Apple's formation he visited a commune in Oregon

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where they grew you guessed it apples and maybe some other stuff and it didn't

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hurt the jobs was also on a fruitarian diet at the time the name Apple also

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sounded unintimidating and fun and jobs liked it since choosing a name that

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started with a meant they'd appeared near the front of the phone book and

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remember this is 1976 we're talking about the other big a tech company

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Amazon chose its name for similar reasons minus the fruit commune stuff

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Jeff Bezos originally named his company Kadabra as in Abracadabra the Pokemon

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but after someone misheard it as cadaver

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and a friend suggested his alternative idea of relent sounded too sinister

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Bezos cracked open the dictionary and picked Amazon because it would appear at

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the top of many lists since it started with a Bezos also liked the Exotic sound

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of the name as well as the fact the massive Amazon River could imply that he

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had the world's largest selection of books

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Okay Google also got its name as a way to suggest a large-scale project the

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word Google had already existed and means the number you get when you take a

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one and write 100 zeros behind it Larry Page and Sergey Brin liked the name

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since Google was originally only a search engine and they wanted their

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brand message to be that you could use Google to access huge amounts of

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information they just changed the spelling to something they liked better

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speaking of liking something better Facebook got its start because Mark

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Zuckerberg was frustrated that the administration at Harvard where he was a

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student didn't offer an online version of well uh Facebook traditional Facebooks are

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just printed directories given out of colleges containing students photos and

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a small amount of information to help everyone get to know each other Facebook the website was originally a more

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detailed digitized version of a paper Facebook that Zuck built because he

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didn't have any faith in the Harvard Administration to do it themselves and

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if you've seen the movie The Social Network you might remember that it portrayed Napster founder Sean Parker

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who later joined zuck's team as the person who convinced him to drop the

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from the facebook.com's original name of

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course we'd be very remiss if we didn't talk about the last member of the big

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five and we'll do that right after we thank freshbooks for sponsoring today's

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freshbooks.com techwiki the story of

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Microsoft's name might not seem that interesting it's just derived from

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microcomputer and software but did you know they actually wrote the operating

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system for the first successful home personal computer it was called the

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Altair 8800 and Microsoft's OS for it

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called Altair basic was successful enough for the fledgling company to make

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a name for itself back in the late 1970s as a software developer for smaller

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systems larger mainframes and mini computers were more common at the time

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but after Microsoft struck a deal with IBM to have their dos operating system

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power the original IBM PC the rest was

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history as they still led the way in microcomputer os's thanks to Windows but

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lest you think we're going to leave you with just the origin stories of the big

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five we have a bonus for those of you that remember PC maker Gateway which hit

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its Zenith in 2001 after shipping PCS in

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those from familiar cow patterned boxes all over the U.S but why did they use a

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cow theme in the first place well Gateway was actually formed in a

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farmhouse in Sioux City Iowa and the cow box wasn't just a reference to farm life

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in the midwest but also that the founders family had been in the cattle

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trade for generations and at a time when there were lots of low-cost PC

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manufacturers cranking out systems that suffered from quality and reliability

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issues the homie Farm Motif made Gateway

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seem approachable and trustworthy both essential bovine qualities hey thanks

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for watching the video guys like it if you liked it dislike it if you disliked

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it check out our other videos comment below with video suggestions and don't

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