WEBVTT

00:00:00.160 --> 00:00:06.759
NVIDIA is reportedly pulling the plug on

00:00:03.399 --> 00:00:08.960
its GTX branding once a Mainstay of the

00:00:06.759 --> 00:00:14.480
graphics card world going forward it appears that NVIDIA's products will all

00:00:11.000 --> 00:00:16.920
be labeled with RTX branding instead but

00:00:14.480 --> 00:00:21.519
why would NVIDIA kill off such strong branding that commands tons of Mind

00:00:19.320 --> 00:00:25.760
share in the marketplace to understand this it's helpful to look at some quick

00:00:23.199 --> 00:00:31.599
history of the GTX brand it first popped up all the way back in June of 2005 as

00:00:28.640 --> 00:00:35.399
part of the g47 series back then it was less of a brand and more of a

00:00:33.600 --> 00:00:41.719
designation to let people know they were getting a high-end card as the first

00:00:37.680 --> 00:00:47.199
ever GTX card the GeForce 7800 GTX set

00:00:41.719 --> 00:00:50.480
users back a princely 600 bucks oh that

00:00:47.199 --> 00:00:52.800
hurts but outperformed all other cards

00:00:50.480 --> 00:00:58.199
at launch in demanding games of the time such as Battlefield 2 and halflife 2 big

00:00:55.719 --> 00:01:04.600
era for twos we first saw the more modern GeForce GTX followed by a number

00:01:01.160 --> 00:01:08.280
branding with the GTX 260 and 280

00:01:04.600 --> 00:01:10.439
released in June 2008 and GTX continued

00:01:08.280 --> 00:01:15.159
to represent the mid-range to high end of the market all the way through the

00:01:11.960 --> 00:01:16.880
release of the GeForce 10 Series in 2016

00:01:15.159 --> 00:01:22.119
with lower-end models getting different designations like GT or GTS however

00:01:20.479 --> 00:01:27.520
there was a significant shift in branding in 2018 when NVIDIA unveiled

00:01:24.799 --> 00:01:32.360
its now familiar RTX branding which was created to indicate that a GPU had extra

00:01:30.040 --> 00:01:36.880
Ray tracing Hardware built in all of NVIDIA's mid-range and high-end cards

00:01:34.640 --> 00:01:42.520
that used the new Turing architecture and featured Ray tracing became part of

00:01:39.320 --> 00:01:45.119
the RTX 2000 lineup while lower-end and

00:01:42.520 --> 00:01:50.719
mid-range Touring gpus that didn't feature rate tracing instead became part

00:01:47.159 --> 00:01:52.920
of the GTX 1600 stack to make it clear

00:01:50.719 --> 00:01:56.759
that while these cards did have the new generations architecture they didn't

00:01:54.960 --> 00:02:01.799
have Ray tracing or other bells and whistles like dlss due to the lack of

00:01:59.119 --> 00:02:06.520
Ray tracing and tensor cores but since then we haven't gotten any GTX cards

00:02:03.600 --> 00:02:11.360
based on the newer Amper or love lace architectures which are RTX only so why

00:02:09.599 --> 00:02:16.360
exactly does it seem like NVIDIA has just given up on producing non RTX cards

00:02:14.560 --> 00:02:21.440
we'll tell you more right after we thank MSI for sponsoring this video MSI QD

00:02:19.400 --> 00:02:26.680
OLED monitors are here and they're loaded with features that are sure to

00:02:23.400 --> 00:02:29.879
catch your I get it m

00:02:26.680 --> 00:02:32.400
MSI okay anyways these new monitors are

00:02:29.879 --> 00:02:37.720
equipped with a 0.03 gray to gray response time up to a blistering 360 HZ

00:02:35.360 --> 00:02:42.040
refresh rate and some even have type-c ports for alternative connection options

00:02:39.920 --> 00:02:46.840
with pass through charging and in terms of support they come with a three-year

00:02:43.760 --> 00:02:49.000
burn-in warranty and their OLED care 2.0

00:02:46.840 --> 00:02:54.159
technology plus some models are also firmware updatable check out MSI's QD

00:02:51.640 --> 00:02:59.319
OLED monitors at the link below although realtime rate tracing was seen as wildly

00:02:56.840 --> 00:03:01.840
impractical in a consumer graphics card for a

00:03:59.879 --> 00:04:06.640
split their branding but in addition to that it turns out that lower end gpus

00:04:04.360 --> 00:04:11.680
actually aren't particularly high margin products and it's not like Gamers were

00:04:08.720 --> 00:04:17.079
exactly lining up to buy discret Cards much lower down the product ladder than

00:04:13.720 --> 00:04:19.479
say a GTX 1650 so it made sense for

00:04:17.079 --> 00:04:24.160
NVIDIA to incorporate their much B hooded features into their more value

00:04:21.560 --> 00:04:30.280
oriented but still viable for gaming products like the RTX 3050 and RTX 4060

00:04:27.639 --> 00:04:34.280
and just forgo having a separate non RTX product lineup that didn't really have

00:04:32.240 --> 00:04:39.639
an obvious Place anymore although it will take some time for aib partners to

00:04:36.560 --> 00:04:41.360
put the remaining GTX 1600 series gpus

00:04:39.639 --> 00:04:45.360
onto the cards themselves and get them onto the consumer Market you'll probably

00:04:43.400 --> 00:04:50.720
see the last ones leaving the factory later in 2024 maybe one day one of the

00:04:48.560 --> 00:04:56.680
last ever GTX cards will be worth some money if you keep yours mint in the

00:04:53.639 --> 00:04:59.880
Box can't make any promises though but I

00:04:56.680 --> 00:05:01.680
promise you I'm so happy that you got

00:04:59.880 --> 00:05:04.560
here to the end thanks for watching hey like the video if you liked it dislike

00:05:03.160 --> 00:05:11.840
the video If You disliked it check out our video on NVIDIA's first everever

00:05:08.479 --> 00:05:14.280
GPU the old ones and comment below with

00:05:11.840 --> 00:05:18.600
video suggestions hey and also I just remembered don't forget to subscribe and

00:05:16.240 --> 00:05:21.600
follow I'm a little sleepy