1 00:00:00,160 --> 00:00:06,759 NVIDIA is reportedly pulling the plug on 2 00:00:03,399 --> 00:00:08,960 its GTX branding once a Mainstay of the 3 00:00:06,759 --> 00:00:14,480 graphics card world going forward it appears that NVIDIA's products will all 4 00:00:11,000 --> 00:00:16,920 be labeled with RTX branding instead but 5 00:00:14,480 --> 00:00:21,519 why would NVIDIA kill off such strong branding that commands tons of Mind 6 00:00:19,320 --> 00:00:25,760 share in the marketplace to understand this it's helpful to look at some quick 7 00:00:23,199 --> 00:00:31,599 history of the GTX brand it first popped up all the way back in June of 2005 as 8 00:00:28,640 --> 00:00:35,399 part of the g47 series back then it was less of a brand and more of a 9 00:00:33,600 --> 00:00:41,719 designation to let people know they were getting a high-end card as the first 10 00:00:37,680 --> 00:00:47,199 ever GTX card the GeForce 7800 GTX set 11 00:00:41,719 --> 00:00:50,480 users back a princely 600 bucks oh that 12 00:00:47,199 --> 00:00:52,800 hurts but outperformed all other cards 13 00:00:50,480 --> 00:00:58,199 at launch in demanding games of the time such as Battlefield 2 and halflife 2 big 14 00:00:55,719 --> 00:01:04,600 era for twos we first saw the more modern GeForce GTX followed by a number 15 00:01:01,160 --> 00:01:08,280 branding with the GTX 260 and 280 16 00:01:04,600 --> 00:01:10,439 released in June 2008 and GTX continued 17 00:01:08,280 --> 00:01:15,159 to represent the mid-range to high end of the market all the way through the 18 00:01:11,960 --> 00:01:16,880 release of the GeForce 10 Series in 2016 19 00:01:15,159 --> 00:01:22,119 with lower-end models getting different designations like GT or GTS however 20 00:01:20,479 --> 00:01:27,520 there was a significant shift in branding in 2018 when NVIDIA unveiled 21 00:01:24,799 --> 00:01:32,360 its now familiar RTX branding which was created to indicate that a GPU had extra 22 00:01:30,040 --> 00:01:36,880 Ray tracing Hardware built in all of NVIDIA's mid-range and high-end cards 23 00:01:34,640 --> 00:01:42,520 that used the new Turing architecture and featured Ray tracing became part of 24 00:01:39,320 --> 00:01:45,119 the RTX 2000 lineup while lower-end and 25 00:01:42,520 --> 00:01:50,719 mid-range Touring gpus that didn't feature rate tracing instead became part 26 00:01:47,159 --> 00:01:52,920 of the GTX 1600 stack to make it clear 27 00:01:50,719 --> 00:01:56,759 that while these cards did have the new generations architecture they didn't 28 00:01:54,960 --> 00:02:01,799 have Ray tracing or other bells and whistles like dlss due to the lack of 29 00:01:59,119 --> 00:02:06,520 Ray tracing and tensor cores but since then we haven't gotten any GTX cards 30 00:02:03,600 --> 00:02:11,360 based on the newer Amper or love lace architectures which are RTX only so why 31 00:02:09,599 --> 00:02:16,360 exactly does it seem like NVIDIA has just given up on producing non RTX cards 32 00:02:14,560 --> 00:02:21,440 we'll tell you more right after we thank MSI for sponsoring this video MSI QD 33 00:02:19,400 --> 00:02:26,680 OLED monitors are here and they're loaded with features that are sure to 34 00:02:23,400 --> 00:02:29,879 catch your I get it m 35 00:02:26,680 --> 00:02:32,400 MSI okay anyways these new monitors are 36 00:02:29,879 --> 00:02:37,720 equipped with a 0.03 gray to gray response time up to a blistering 360 HZ 37 00:02:35,360 --> 00:02:42,040 refresh rate and some even have type-c ports for alternative connection options 38 00:02:39,920 --> 00:02:46,840 with pass through charging and in terms of support they come with a three-year 39 00:02:43,760 --> 00:02:49,000 burn-in warranty and their OLED care 2.0 40 00:02:46,840 --> 00:02:54,159 technology plus some models are also firmware updatable check out MSI's QD 41 00:02:51,640 --> 00:02:59,319 OLED monitors at the link below although realtime rate tracing was seen as wildly 42 00:02:56,840 --> 00:03:01,840 impractical in a consumer graphics card for a 43 00:03:59,879 --> 00:04:06,640 split their branding but in addition to that it turns out that lower end gpus 44 00:04:04,360 --> 00:04:11,680 actually aren't particularly high margin products and it's not like Gamers were 45 00:04:08,720 --> 00:04:17,079 exactly lining up to buy discret Cards much lower down the product ladder than 46 00:04:13,720 --> 00:04:19,479 say a GTX 1650 so it made sense for 47 00:04:17,079 --> 00:04:24,160 NVIDIA to incorporate their much B hooded features into their more value 48 00:04:21,560 --> 00:04:30,280 oriented but still viable for gaming products like the RTX 3050 and RTX 4060 49 00:04:27,639 --> 00:04:34,280 and just forgo having a separate non RTX product lineup that didn't really have 50 00:04:32,240 --> 00:04:39,639 an obvious Place anymore although it will take some time for aib partners to 51 00:04:36,560 --> 00:04:41,360 put the remaining GTX 1600 series gpus 52 00:04:39,639 --> 00:04:45,360 onto the cards themselves and get them onto the consumer Market you'll probably 53 00:04:43,400 --> 00:04:50,720 see the last ones leaving the factory later in 2024 maybe one day one of the 54 00:04:48,560 --> 00:04:56,680 last ever GTX cards will be worth some money if you keep yours mint in the 55 00:04:53,639 --> 00:04:59,880 Box can't make any promises though but I 56 00:04:56,680 --> 00:05:01,680 promise you I'm so happy that you got 57 00:04:59,880 --> 00:05:04,560 here to the end thanks for watching hey like the video if you liked it dislike 58 00:05:03,160 --> 00:05:11,840 the video If You disliked it check out our video on NVIDIA's first everever 59 00:05:08,479 --> 00:05:14,280 GPU the old ones and comment below with 60 00:05:11,840 --> 00:05:18,600 video suggestions hey and also I just remembered don't forget to subscribe and 61 00:05:16,240 --> 00:05:21,600 follow I'm a little sleepy