WEBVTT 00:00:01.760 --> 00:00:09.440 Whoa, that's really bright. 00:00:07.040 --> 00:00:13.599 The iPad Pro is one of Apple's more puzzling devices. The Pro moniker 00:00:11.679 --> 00:00:17.760 implies it's made for professionals, and it certainly would seem that way. It's a 00:00:15.599 --> 00:00:23.199 showcase of all the latest and greatest tech in the tablet world. And this one's 00:00:20.800 --> 00:00:27.519 no different. It's got Apple's famed M1 chip. It supports 5G wireless 00:00:25.279 --> 00:00:33.360 connectivity. And then if you get this bigger model, there's the screen. It's 00:00:30.480 --> 00:00:36.640 called the Liquid Retina XDR, and it's a vibrant, bright screen that makes all 00:00:35.200 --> 00:00:41.040 the difference on a device that's essentially all screen. Instead of being 00:00:38.879 --> 00:00:46.480 lit from the side like many screens are, this 12.9 in is lit from the back by 00:00:43.440 --> 00:00:49.600 over 10,000 miniLEDD lights, and they're 00:00:46.480 --> 00:00:51.600 controlled through 2500 dimming zones. 00:00:49.600 --> 00:00:58.399 It means each dimming zone gets about four LEDs and is about 812 micrometers 00:00:55.360 --> 00:01:00.399 squared. The result is that black areas 00:00:58.399 --> 00:01:06.159 of the screen become black and bright areas can get real bright to a peak of 00:01:02.640 --> 00:01:08.159 about 1,600 nits. In a dark room with 00:01:06.159 --> 00:01:13.240 dark dramatic footage, much like what you're watching right now, it really 00:01:10.240 --> 00:01:13.240 pops. 00:01:18.400 --> 00:01:25.600 If you put this screen right up next to last year's iPad Pro, you can see how 00:01:23.200 --> 00:01:29.840 stark the improvements are. On the older iPad, you can make out where the edge of 00:01:27.600 --> 00:01:36.320 the screen meets the border. On the new one, black is truly black. But this is 00:01:33.600 --> 00:01:39.600 an iPad professional, and that means you shouldn't be watching anything you're 00:01:37.600 --> 00:01:43.200 not making. The screen is great for professionals in the visual arts 00:01:41.119 --> 00:01:47.280 industry, like photographers or folk like me NVIDIA. But even if you're in 00:01:45.439 --> 00:01:50.880 another industry, we can all benefit from the increased performance. But 00:01:49.759 --> 00:01:55.840 first, let me tell you about our sponsor, Pulseway. Pulseway is the 00:01:53.680 --> 00:01:59.600 all-in-one place for those who manage IT infrastructure, desktops, servers, 00:01:57.920 --> 00:02:04.560 network drives, and all that cloud stuff. For Apple using IT professionals, 00:02:02.320 --> 00:02:08.399 they have macOS and iOS applications that even work on this iPad Pro that let 00:02:06.799 --> 00:02:12.640 you resolve the most critical of issues from killing high CPU processes and 00:02:10.800 --> 00:02:17.760 running PowerShell commands to managing low disk space and creating backups. Try 00:02:15.360 --> 00:02:24.680 it for free today at pulseway.com or through our link below. 00:02:20.879 --> 00:02:24.680 Now, back to the show. 00:02:34.160 --> 00:02:43.200 This iPad has the same M1 chip that's included in the new iMac, Mac Mini, and 00:02:40.000 --> 00:02:46.720 MacBooks Air and Pro. It is faster than 00:02:43.200 --> 00:02:48.879 the old A12Z chip in the last iPad Pro, 00:02:46.720 --> 00:02:54.000 but that's not what impresses most. RAM is up from 6 GB in the old model to 8 00:02:51.200 --> 00:02:59.599 GB. Or if you spec up the storage, like this one, to a terabyte or above, you 00:02:56.080 --> 00:03:03.599 get a whole 16 GB of memory. 00:02:59.599 --> 00:03:05.760 The USBC port is now a Thunderbolt port. 00:03:03.599 --> 00:03:11.760 Hook it up to a Thunderbolt dock and you can push some massive bandwidth to 00:03:07.920 --> 00:03:15.440 external SSDs, or better still, push 6K 00:03:11.760 --> 00:03:17.440 resolution to the Big Boy XDR display. 00:03:15.440 --> 00:03:22.560 Professionals working from home will also like the front-facing camera with 00:03:19.599 --> 00:03:27.200 center stage. It's got more megapixels, 12 now, but more interestingly, a wider 00:03:25.040 --> 00:03:30.959 field of view that lets the camera automatically pan and zoom on your Zoom 00:03:29.280 --> 00:03:34.319 calls. You don't have to be attached to a chair anymore, or you can demonstrate 00:03:32.879 --> 00:03:39.920 your whiteboard to your clients or something. And if you decide to do it in 00:03:36.879 --> 00:03:43.440 the park like I have, the iPad Pro has 00:03:39.920 --> 00:03:45.680 joined the race to 5G, which for me 00:03:43.440 --> 00:03:49.760 means I'm not getting it. I'm getting LTE. But when I did test at the office, 00:03:47.680 --> 00:03:57.680 I was able to get 99 megabits per second down on 5G and 130 megabits per second 00:03:53.120 --> 00:03:59.840 down on LTE. Man, is 5G overrated. So, 00:03:57.680 --> 00:04:03.840 the hardware is right up there with what professionals are looking for. Fast 00:04:01.519 --> 00:04:07.760 chip, fast connectivity, and amazing screen. But I'm not sure very many 00:04:05.840 --> 00:04:11.280 professionals are going to run out and get one. 00:04:09.599 --> 00:04:15.280 When it comes to professionals and technology, workflow is what matters. 00:04:13.439 --> 00:04:18.959 What is the process to do the work that needs to get done? Now, professionals 00:04:17.440 --> 00:04:23.199 try to optimize this all the time and will often buy things to help improve 00:04:20.959 --> 00:04:27.600 workflow. I'm a professional and the workflows that I'm familiar with are 00:04:24.800 --> 00:04:31.840 video editing, writing, and photography. App-wise, these are things that are 00:04:29.280 --> 00:04:36.960 easily done on the iPad, but it's the iPad operating system that lets things 00:04:34.000 --> 00:04:41.360 down everywhere else. Let's take video editing for example. Video editors use 00:04:39.680 --> 00:04:46.080 special codecs when editing because they're actually easier for the hardware 00:04:42.960 --> 00:04:48.639 to process. But the iPad doesn't support 00:04:46.080 --> 00:04:53.919 any of them, not even Apple's very own ProRes. Lumaf Fusion is a decent editor 00:04:51.759 --> 00:04:58.960 that works quite well, but if you shoot with anything that isn't an iPhone or 00:04:56.400 --> 00:05:03.919 basic DSLR, you won't be able to play it back unless you re-encode it, which you 00:05:01.040 --> 00:05:09.520 can't do on the iPad Pro. So, what's the point? The only supported codecs on iPad 00:05:07.120 --> 00:05:13.759 OS are the harder toit compressed codecs. And that means that even with 00:05:11.680 --> 00:05:19.440 this M1 chip, footage scrubbing can get choppy, especially going backwards. It's 00:05:16.800 --> 00:05:23.600 a shame, too, because it's really cool how when you're editing HDR video, the 00:05:21.759 --> 00:05:30.919 preview frame is so much brighter than the interface. It just glows, showing 00:05:26.160 --> 00:05:30.919 you how dramatic your video will be. 00:05:31.919 --> 00:05:38.080 Photo editing can pose similar challenges. Adobe's Lightroom app is 00:05:35.440 --> 00:05:42.240 great, and being able to use any USBC SD card reader is really convenient. File 00:05:40.639 --> 00:05:45.600 management has improved immensely over the years, but then there are still 00:05:43.680 --> 00:05:51.160 weird little things like no progress bars for some file transfers. They just 00:05:47.520 --> 00:05:51.160 happen. And 00:05:51.600 --> 00:05:57.120 hello. Hey, I just uploaded those photos onto Google Drive for you to edit. Could you 00:05:55.199 --> 00:06:00.560 get them back to me by end of day? Yeah, sure. We'll do. 00:05:58.240 --> 00:06:06.639 Thank you. Okay, so 00:06:03.680 --> 00:06:10.960 this is where things can get ugly. There are many professionals who use Google or 00:06:08.960 --> 00:06:15.120 situations where they have to use Google and that's going to cause some pain. 00:06:13.039 --> 00:06:21.440 Okay, I'll go into Lightroom and then I'll import the photos from files. Okay, 00:06:18.880 --> 00:06:25.280 uh Google Drive's here. I don't see the folder. Okay, it's probably cuz there's 00:06:23.199 --> 00:06:29.680 a shared folder. So, I got to go into Google Drive here. There's the folder. 00:06:28.319 --> 00:06:35.840 All right, I got all the photos selected. Move. 00:06:35.840 --> 00:06:42.240 I can't. Okay, let me go in the browser. There's 00:06:40.319 --> 00:06:46.639 the folder. Maybe I can download the folder. 00:06:43.919 --> 00:06:51.520 It's a good thing that this is 5G. Well, LTE, 00:06:48.319 --> 00:06:55.440 can't download file. 00:06:51.520 --> 00:06:58.160 Open the files app. Google Drive. 00:06:55.440 --> 00:07:04.960 They're all grayed out. Maybe Lightroom will sense it. 00:07:04.960 --> 00:07:12.039 I just want these files in my iPad. I think I have to go back to the office. 00:07:13.039 --> 00:07:20.400 There's more to iPad OS, too. Despite 00:07:17.039 --> 00:07:22.319 this model having 16 GB of RAM, apps 00:07:20.400 --> 00:07:27.360 can't use it all. The developers of Procreate recently revealed that they're 00:07:24.479 --> 00:07:31.280 only able to use 5 GB of RAM. Now, that's more than the old iPad Pro, 00:07:29.199 --> 00:07:38.479 meaning you get 95 layers on a letter sheet as opposed to 75, but it's still 00:07:34.960 --> 00:07:42.000 also 95 layers on an 8 gig model, too. 00:07:38.479 --> 00:07:45.360 So, what's all this RAM for? 00:07:42.000 --> 00:07:47.919 Good morning and welcome to WWDC. At 00:07:45.360 --> 00:07:52.400 this year's WWDC, I thought Apple was going to show off some awesome new 00:07:49.360 --> 00:07:53.919 capability for iPad OS, but all we're 00:07:52.400 --> 00:07:58.319 going to get are some improvements to multitasking, not even multi-user 00:07:56.160 --> 00:08:02.720 support. So, we're still dealing with the limitations that a car kids can 00:08:00.400 --> 00:08:11.440 drive brings. This model I have right here is $2,000. 00:08:07.520 --> 00:08:13.599 Add a pencil and this beautiful white 00:08:11.440 --> 00:08:18.080 magic keyboard and you're looking at an all-in cost of 00:08:15.520 --> 00:08:22.560 almost $2500. That's not chump change. And I realize 00:08:20.479 --> 00:08:27.680 professionals do spend more on things like say cameras, 00:08:25.919 --> 00:08:31.520 but these are specialized pieces of equipment and the purchases are 00:08:29.759 --> 00:08:40.880 thoughtfully considered in their workflow. This is still a computer. Even 00:08:35.760 --> 00:08:43.200 at $1,100 for a 128 GB 12.9 in iPad Pro, 00:08:40.880 --> 00:08:48.880 it's still a lot. And despite this beautiful screen, I think it's too big 00:08:46.080 --> 00:08:52.800 as an iPad. It works extremely well docked in the Magic Keyboard, really 00:08:50.399 --> 00:08:58.800 making computing quick, snappy, and desktop-like. But once you hold it in 00:08:55.200 --> 00:09:02.000 your hands, it's a lot. You're going to 00:08:58.800 --> 00:09:03.600 really have to need the big screen. 00:09:02.000 --> 00:09:09.279 Otherwise, there's really something to be said about the smaller one, which at 00:09:05.680 --> 00:09:12.399 $800 is a little easier to swallow. Then 00:09:09.279 --> 00:09:15.839 there's the iPad Air, which for $50 less 00:09:12.399 --> 00:09:18.160 will give you double the storage. 00:09:15.839 --> 00:09:22.640 The iPad tends to complement already established professional workflows 00:09:19.920 --> 00:09:27.120 rather than be the center of a workflow. It's usually connected to a professional 00:09:24.800 --> 00:09:32.560 device or piece of equipment. And so it's not clear that all this power and 00:09:29.839 --> 00:09:38.080 all this screen is entirely necessary even in those scenarios. In many ways, 00:09:35.360 --> 00:09:42.320 the iPad Pro is a luxury item. Beautifully crafted with the best 00:09:39.680 --> 00:09:48.000 technology at the highest price. It gets you the best screen, accessories, and 00:09:44.640 --> 00:09:50.000 processor. But for iPad OS, that is all 00:09:48.000 --> 00:09:54.080 headroom for the future. It's not something developers or professionals 00:09:51.839 --> 00:09:57.920 can really take advantage of today. Apple's big challenge with the iPad Pro 00:09:56.080 --> 00:10:02.720 is that they're adapting a book to a movie. It's fast-paced, fun, and 00:10:00.320 --> 00:10:07.839 engaging, but doesn't really reach to the depths of the platform that all the 00:10:05.120 --> 00:10:11.040 tech originates on. Maybe iPad OS will handle this translation better in the 00:10:09.519 --> 00:10:15.600 future. But until then, most professional workflows are still better 00:10:12.880 --> 00:10:21.079 served by macOS, which they can get on a much less expensive MacBook Air. 00:10:21.760 --> 00:10:27.760 Thanks for blazing through this Mac Address. Make sure to like if you can't 00:10:25.519 --> 00:10:33.040 afford the iPad Pro and subscribe if you'd accept one for free. And if you 00:10:30.480 --> 00:10:37.519 are a professional who's not an artist who has found a really great app and 00:10:35.360 --> 00:10:44.240 workflow that takes advantage of the iPad Pro, let me know in the comments 00:10:39.279 --> 00:10:44.240 below. I'm curious how it helps you.