1 00:00:01,760 --> 00:00:09,440 Whoa, that's really bright. 2 00:00:07,040 --> 00:00:13,599 The iPad Pro is one of Apple's more puzzling devices. The Pro moniker 3 00:00:11,679 --> 00:00:17,760 implies it's made for professionals, and it certainly would seem that way. It's a 4 00:00:15,599 --> 00:00:23,199 showcase of all the latest and greatest tech in the tablet world. And this one's 5 00:00:20,800 --> 00:00:27,519 no different. It's got Apple's famed M1 chip. It supports 5G wireless 6 00:00:25,279 --> 00:00:33,360 connectivity. And then if you get this bigger model, there's the screen. It's 7 00:00:30,480 --> 00:00:36,640 called the Liquid Retina XDR, and it's a vibrant, bright screen that makes all 8 00:00:35,200 --> 00:00:41,040 the difference on a device that's essentially all screen. Instead of being 9 00:00:38,879 --> 00:00:46,480 lit from the side like many screens are, this 12.9 in is lit from the back by 10 00:00:43,440 --> 00:00:49,600 over 10,000 miniLEDD lights, and they're 11 00:00:46,480 --> 00:00:51,600 controlled through 2500 dimming zones. 12 00:00:49,600 --> 00:00:58,399 It means each dimming zone gets about four LEDs and is about 812 micrometers 13 00:00:55,360 --> 00:01:00,399 squared. The result is that black areas 14 00:00:58,399 --> 00:01:06,159 of the screen become black and bright areas can get real bright to a peak of 15 00:01:02,640 --> 00:01:08,159 about 1,600 nits. In a dark room with 16 00:01:06,159 --> 00:01:13,240 dark dramatic footage, much like what you're watching right now, it really 17 00:01:10,240 --> 00:01:13,240 pops. 18 00:01:18,400 --> 00:01:25,600 If you put this screen right up next to last year's iPad Pro, you can see how 19 00:01:23,200 --> 00:01:29,840 stark the improvements are. On the older iPad, you can make out where the edge of 20 00:01:27,600 --> 00:01:36,320 the screen meets the border. On the new one, black is truly black. But this is 21 00:01:33,600 --> 00:01:39,600 an iPad professional, and that means you shouldn't be watching anything you're 22 00:01:37,600 --> 00:01:43,200 not making. The screen is great for professionals in the visual arts 23 00:01:41,119 --> 00:01:47,280 industry, like photographers or folk like me NVIDIA. But even if you're in 24 00:01:45,439 --> 00:01:50,880 another industry, we can all benefit from the increased performance. But 25 00:01:49,759 --> 00:01:55,840 first, let me tell you about our sponsor, Pulseway. Pulseway is the 26 00:01:53,680 --> 00:01:59,600 all-in-one place for those who manage IT infrastructure, desktops, servers, 27 00:01:57,920 --> 00:02:04,560 network drives, and all that cloud stuff. For Apple using IT professionals, 28 00:02:02,320 --> 00:02:08,399 they have macOS and iOS applications that even work on this iPad Pro that let 29 00:02:06,799 --> 00:02:12,640 you resolve the most critical of issues from killing high CPU processes and 30 00:02:10,800 --> 00:02:17,760 running PowerShell commands to managing low disk space and creating backups. Try 31 00:02:15,360 --> 00:02:24,680 it for free today at pulseway.com or through our link below. 32 00:02:20,879 --> 00:02:24,680 Now, back to the show. 33 00:02:34,160 --> 00:02:43,200 This iPad has the same M1 chip that's included in the new iMac, Mac Mini, and 34 00:02:40,000 --> 00:02:46,720 MacBooks Air and Pro. It is faster than 35 00:02:43,200 --> 00:02:48,879 the old A12Z chip in the last iPad Pro, 36 00:02:46,720 --> 00:02:54,000 but that's not what impresses most. RAM is up from 6 GB in the old model to 8 37 00:02:51,200 --> 00:02:59,599 GB. Or if you spec up the storage, like this one, to a terabyte or above, you 38 00:02:56,080 --> 00:03:03,599 get a whole 16 GB of memory. 39 00:02:59,599 --> 00:03:05,760 The USBC port is now a Thunderbolt port. 40 00:03:03,599 --> 00:03:11,760 Hook it up to a Thunderbolt dock and you can push some massive bandwidth to 41 00:03:07,920 --> 00:03:15,440 external SSDs, or better still, push 6K 42 00:03:11,760 --> 00:03:17,440 resolution to the Big Boy XDR display. 43 00:03:15,440 --> 00:03:22,560 Professionals working from home will also like the front-facing camera with 44 00:03:19,599 --> 00:03:27,200 center stage. It's got more megapixels, 12 now, but more interestingly, a wider 45 00:03:25,040 --> 00:03:30,959 field of view that lets the camera automatically pan and zoom on your Zoom 46 00:03:29,280 --> 00:03:34,319 calls. You don't have to be attached to a chair anymore, or you can demonstrate 47 00:03:32,879 --> 00:03:39,920 your whiteboard to your clients or something. And if you decide to do it in 48 00:03:36,879 --> 00:03:43,440 the park like I have, the iPad Pro has 49 00:03:39,920 --> 00:03:45,680 joined the race to 5G, which for me 50 00:03:43,440 --> 00:03:49,760 means I'm not getting it. I'm getting LTE. But when I did test at the office, 51 00:03:47,680 --> 00:03:57,680 I was able to get 99 megabits per second down on 5G and 130 megabits per second 52 00:03:53,120 --> 00:03:59,840 down on LTE. Man, is 5G overrated. So, 53 00:03:57,680 --> 00:04:03,840 the hardware is right up there with what professionals are looking for. Fast 54 00:04:01,519 --> 00:04:07,760 chip, fast connectivity, and amazing screen. But I'm not sure very many 55 00:04:05,840 --> 00:04:11,280 professionals are going to run out and get one. 56 00:04:09,599 --> 00:04:15,280 When it comes to professionals and technology, workflow is what matters. 57 00:04:13,439 --> 00:04:18,959 What is the process to do the work that needs to get done? Now, professionals 58 00:04:17,440 --> 00:04:23,199 try to optimize this all the time and will often buy things to help improve 59 00:04:20,959 --> 00:04:27,600 workflow. I'm a professional and the workflows that I'm familiar with are 60 00:04:24,800 --> 00:04:31,840 video editing, writing, and photography. App-wise, these are things that are 61 00:04:29,280 --> 00:04:36,960 easily done on the iPad, but it's the iPad operating system that lets things 62 00:04:34,000 --> 00:04:41,360 down everywhere else. Let's take video editing for example. Video editors use 63 00:04:39,680 --> 00:04:46,080 special codecs when editing because they're actually easier for the hardware 64 00:04:42,960 --> 00:04:48,639 to process. But the iPad doesn't support 65 00:04:46,080 --> 00:04:53,919 any of them, not even Apple's very own ProRes. Lumaf Fusion is a decent editor 66 00:04:51,759 --> 00:04:58,960 that works quite well, but if you shoot with anything that isn't an iPhone or 67 00:04:56,400 --> 00:05:03,919 basic DSLR, you won't be able to play it back unless you re-encode it, which you 68 00:05:01,040 --> 00:05:09,520 can't do on the iPad Pro. So, what's the point? The only supported codecs on iPad 69 00:05:07,120 --> 00:05:13,759 OS are the harder toit compressed codecs. And that means that even with 70 00:05:11,680 --> 00:05:19,440 this M1 chip, footage scrubbing can get choppy, especially going backwards. It's 71 00:05:16,800 --> 00:05:23,600 a shame, too, because it's really cool how when you're editing HDR video, the 72 00:05:21,759 --> 00:05:30,919 preview frame is so much brighter than the interface. It just glows, showing 73 00:05:26,160 --> 00:05:30,919 you how dramatic your video will be. 74 00:05:31,919 --> 00:05:38,080 Photo editing can pose similar challenges. Adobe's Lightroom app is 75 00:05:35,440 --> 00:05:42,240 great, and being able to use any USBC SD card reader is really convenient. File 76 00:05:40,639 --> 00:05:45,600 management has improved immensely over the years, but then there are still 77 00:05:43,680 --> 00:05:51,160 weird little things like no progress bars for some file transfers. They just 78 00:05:47,520 --> 00:05:51,160 happen. And 79 00:05:51,600 --> 00:05:57,120 hello. Hey, I just uploaded those photos onto Google Drive for you to edit. Could you 80 00:05:55,199 --> 00:06:00,560 get them back to me by end of day? Yeah, sure. We'll do. 81 00:05:58,240 --> 00:06:06,639 Thank you. Okay, so 82 00:06:03,680 --> 00:06:10,960 this is where things can get ugly. There are many professionals who use Google or 83 00:06:08,960 --> 00:06:15,120 situations where they have to use Google and that's going to cause some pain. 84 00:06:13,039 --> 00:06:21,440 Okay, I'll go into Lightroom and then I'll import the photos from files. Okay, 85 00:06:18,880 --> 00:06:25,280 uh Google Drive's here. I don't see the folder. Okay, it's probably cuz there's 86 00:06:23,199 --> 00:06:29,680 a shared folder. So, I got to go into Google Drive here. There's the folder. 87 00:06:28,319 --> 00:06:35,840 All right, I got all the photos selected. Move. 88 00:06:35,840 --> 00:06:42,240 I can't. Okay, let me go in the browser. There's 89 00:06:40,319 --> 00:06:46,639 the folder. Maybe I can download the folder. 90 00:06:43,919 --> 00:06:51,520 It's a good thing that this is 5G. Well, LTE, 91 00:06:48,319 --> 00:06:55,440 can't download file. 92 00:06:51,520 --> 00:06:58,160 Open the files app. Google Drive. 93 00:06:55,440 --> 00:07:04,960 They're all grayed out. Maybe Lightroom will sense it. 94 00:07:04,960 --> 00:07:12,039 I just want these files in my iPad. I think I have to go back to the office. 95 00:07:13,039 --> 00:07:20,400 There's more to iPad OS, too. Despite 96 00:07:17,039 --> 00:07:22,319 this model having 16 GB of RAM, apps 97 00:07:20,400 --> 00:07:27,360 can't use it all. The developers of Procreate recently revealed that they're 98 00:07:24,479 --> 00:07:31,280 only able to use 5 GB of RAM. Now, that's more than the old iPad Pro, 99 00:07:29,199 --> 00:07:38,479 meaning you get 95 layers on a letter sheet as opposed to 75, but it's still 100 00:07:34,960 --> 00:07:42,000 also 95 layers on an 8 gig model, too. 101 00:07:38,479 --> 00:07:45,360 So, what's all this RAM for? 102 00:07:42,000 --> 00:07:47,919 Good morning and welcome to WWDC. At 103 00:07:45,360 --> 00:07:52,400 this year's WWDC, I thought Apple was going to show off some awesome new 104 00:07:49,360 --> 00:07:53,919 capability for iPad OS, but all we're 105 00:07:52,400 --> 00:07:58,319 going to get are some improvements to multitasking, not even multi-user 106 00:07:56,160 --> 00:08:02,720 support. So, we're still dealing with the limitations that a car kids can 107 00:08:00,400 --> 00:08:11,440 drive brings. This model I have right here is $2,000. 108 00:08:07,520 --> 00:08:13,599 Add a pencil and this beautiful white 109 00:08:11,440 --> 00:08:18,080 magic keyboard and you're looking at an all-in cost of 110 00:08:15,520 --> 00:08:22,560 almost $2500. That's not chump change. And I realize 111 00:08:20,479 --> 00:08:27,680 professionals do spend more on things like say cameras, 112 00:08:25,919 --> 00:08:31,520 but these are specialized pieces of equipment and the purchases are 113 00:08:29,759 --> 00:08:40,880 thoughtfully considered in their workflow. This is still a computer. Even 114 00:08:35,760 --> 00:08:43,200 at $1,100 for a 128 GB 12.9 in iPad Pro, 115 00:08:40,880 --> 00:08:48,880 it's still a lot. And despite this beautiful screen, I think it's too big 116 00:08:46,080 --> 00:08:52,800 as an iPad. It works extremely well docked in the Magic Keyboard, really 117 00:08:50,399 --> 00:08:58,800 making computing quick, snappy, and desktop-like. But once you hold it in 118 00:08:55,200 --> 00:09:02,000 your hands, it's a lot. You're going to 119 00:08:58,800 --> 00:09:03,600 really have to need the big screen. 120 00:09:02,000 --> 00:09:09,279 Otherwise, there's really something to be said about the smaller one, which at 121 00:09:05,680 --> 00:09:12,399 $800 is a little easier to swallow. Then 122 00:09:09,279 --> 00:09:15,839 there's the iPad Air, which for $50 less 123 00:09:12,399 --> 00:09:18,160 will give you double the storage. 124 00:09:15,839 --> 00:09:22,640 The iPad tends to complement already established professional workflows 125 00:09:19,920 --> 00:09:27,120 rather than be the center of a workflow. It's usually connected to a professional 126 00:09:24,800 --> 00:09:32,560 device or piece of equipment. And so it's not clear that all this power and 127 00:09:29,839 --> 00:09:38,080 all this screen is entirely necessary even in those scenarios. In many ways, 128 00:09:35,360 --> 00:09:42,320 the iPad Pro is a luxury item. Beautifully crafted with the best 129 00:09:39,680 --> 00:09:48,000 technology at the highest price. It gets you the best screen, accessories, and 130 00:09:44,640 --> 00:09:50,000 processor. But for iPad OS, that is all 131 00:09:48,000 --> 00:09:54,080 headroom for the future. It's not something developers or professionals 132 00:09:51,839 --> 00:09:57,920 can really take advantage of today. Apple's big challenge with the iPad Pro 133 00:09:56,080 --> 00:10:02,720 is that they're adapting a book to a movie. It's fast-paced, fun, and 134 00:10:00,320 --> 00:10:07,839 engaging, but doesn't really reach to the depths of the platform that all the 135 00:10:05,120 --> 00:10:11,040 tech originates on. Maybe iPad OS will handle this translation better in the 136 00:10:09,519 --> 00:10:15,600 future. But until then, most professional workflows are still better 137 00:10:12,880 --> 00:10:21,079 served by macOS, which they can get on a much less expensive MacBook Air. 138 00:10:21,760 --> 00:10:27,760 Thanks for blazing through this Mac Address. Make sure to like if you can't 139 00:10:25,519 --> 00:10:33,040 afford the iPad Pro and subscribe if you'd accept one for free. And if you 140 00:10:30,480 --> 00:10:37,519 are a professional who's not an artist who has found a really great app and 141 00:10:35,360 --> 00:10:44,240 workflow that takes advantage of the iPad Pro, let me know in the comments 142 00:10:39,279 --> 00:10:44,240 below. I'm curious how it helps you.