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It's been two and a half years since I got my hands on the yellow iMac, and it was a

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case of love at first sight, not just for me, but also a million of you too.

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And now it's got its first upgrade, the M3 chip, and frankly the iMac is overdue for

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an upgrade. The M1 is a great chip, but since the release of the upgraded Pro, Max, and Ultra chips,

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become really hard to justify the iMac. And if I'm being honest, even before those newer chips came out, I found the iMac couldn't

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handle everything I needed to do, and I found myself using another more powerful Mac whenever

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I needed to deal with footage here. It's a damn shame too, because the iMac is so beautiful, and should be the only computer

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I need here. With the new version, is it?

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We got the orange model this time, which, in my office lighting, appears perilously

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close to pink. It's definitely in that salmon coral part of the spectrum.

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The colors aren't new though. What is, is the M3 chip.

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It's constructed using the latest advanced 3nm process.

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This helps enable performance core clock speeds that now surpass 4GHz, and bring efficiency

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core clock speeds even closer to the M1's performance cores.

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There's also a couple more GPU cores with 8 and 10 available, and that GPU now supports

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hardware accelerated ray tracing. But crucially for me, there's the media engine with ProRes decoding and encoding, and new

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for M3 and AB1 decoder. The jump from the M1 to M2 isn't that notable, but the jump from the M1 to this is.

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For instance, just walking outside a house in Resident Evil Village, I got frame rates

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ranging between 40 and 60, whereas our M1 model peaked at 40.

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But you'd really have to lock it at 30. Game looks decent on this screen though.

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When I do my DaVinci Resolve export test, the M3 takes nearly a third of the time.

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That's an improvement, and though it does get the fan running on the Orange iMac, you

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can barely hear it. Single core performance is always where the latest Apple Silicon chips shine, irrespective

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of tier. And certainly in Lab's LZ4 compression test, which uses only one core, you can see just

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how far the new architecture goes. When translated into our Blender Barbershop test, the M3 is over 12 minutes faster than

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the M1. But interestingly, it's only 4.5 minutes slower than the Pricer M2 Pro, which has two

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more performance cores. Because I want this to be the only computer for my desk, we expect a 16GB model.

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Memory is important as I've discovered.

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I once tried to get Maria Sanabria to use the base model M2 Mac Mini for her thumbnail

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photoshopping, and it wasn't enough.

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Whenever I use this M1 iMac to deal with our footage, it can get bogged down.

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Premiere would hang on my mouse pressed down long after I release the mouse, which is really

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annoying when you're trimming a clip. And Cadillaz Browse, which lets us view our Sony footage easily fills the memory.

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To be honest, I was really pushing things here, because strangely both have been working

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much smoother on this old iMac, which I think can be attributed to better app optimization.

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That being said, the new upgraded M3 iMac is much better.

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The new chip, along with the $200 RAM upgrade, means there's no waiting when you move the

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playhead to another part of the timeline and hit play. In fact, when I see the editors struggle with their Threadripper systems, it makes me wonder

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if they'd be better off with this. Though I don't think I have the influence capital to try and experiment in there again.

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How much slower is it? 9 to 1. It takes 9 times longer.

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I definitely have a lot of confidence in the new iMacs abilities, but I do have a few niggles.

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One thing I'm really disappointed about is that the Ethernet port doesn't support the much faster 2.5 gigabit speeds.

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Yes, Apple added support for Wi-Fi 6E, but wireless is too unreliable for multi-cam editing.

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It's one big chink in this iMac's armor. And so if I want to add faster Ethernet, I'd have to spring for an extra dongle instead

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of the clever port hidden under the desk that I already paid extra for.

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While I'm griping about ports, the iMac oddly doesn't have Thunderbolt 4 either.

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Sure this won't matter too much to the majority of people who buy this thing, but consider

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that the M2-powered $600 Mac mini has it, and 10 gig Ethernet too.

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Ah yes, the price. Though the iMac starts at $1300, for that you get the base model, which doesn't come

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in orange, or yellow, or purple.

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That means you only get 8 GPU cores and 8GB of RAM, which I'm having trouble justifying

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for even grandma these days. You also only get 256GB of SSD storage.

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Furthermore, there's no Touch ID on the keyboard, no extra USB ports at the back, and no Ethernet

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on the floor. If you want those last 3 bonus features and the 10 core GPU, it's another $200.

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This orange iMac with 16GB of RAM and 512GB of storage is $1900.

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And phew, that's not an insignificant sum, but still a bit less than how much an equivalent

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Intel power 27 inch iMac cost back in the day.

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Ah yes, the long departed iMac. I just want to take a moment and note that I like this screen size.

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I'm a bit of a weird person here at LMG because this is the only screen I use.

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Whereas everyone else either has 2 or 3 massive screens taking over their desk, or one unbelievably

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long one. I don't get it. Yes, I am flicking my fingers between workspaces if I'm researching and writing at the same

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time, but I've never ever felt cramped.

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Something I've felt using a 1080p ultrawide.

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Which I think was the first screen I was given when I started working here.

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God, that yellow iMac was an upgrade. And God is this iMac an upgrade from that.

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But you will pay for it. With the release of the M3, Apple has shaken up their lineup, and so things are kinda weird.

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You can get an M3 MacBook Pro with 16GB of memory for $1800.

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This is $100 more. And if you want more power, an equivalent M3 Pro is $2000.

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It really seems like this is the price range Apple wants to sell their computers for.

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Back when we did the Pick Your Dream setup video, I picked an upgraded M1 iMac and then

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guessed way less than the setup was worth. I don't know if you could tell at the time, but I regretted my pick because I knew the

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iMac just wasn't up to snuff anymore. You can still get it in the refurbished store.

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At a little over $1000, it's not much less than a refurbished model cost last year.

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That computer is only suited for grandma or decoration.

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And if you look at the more upgraded spec models, it's worth considering the shorter

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lifespan these old iMacs have now. The M1 was introduced 3 years ago, and the savings are less than 20%.

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So for me, I feel like the M3 has more life in it for the tasks I do, and because we upgraded

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the memory this time, I do believe I have the one desktop computer that can do everything

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I need it to. There's no need for me to set up a Mac Studio or Pro on the other desk anymore.
