Hello. Welcome to Apple Park. Yesterday,
we announced the most exciting product we've ever made. Big pants.
Big pants. Next, we introduce the iPhone Air. The
most anxietyinducing iPhone we've ever made. It's just 5.6 mm thin, except
where we smooshed all the electronics into the camera plateau. We thought
about calling it the camera ledge, but didn't want to give the iPhone factory
workers any ideas. Yesterday, we mentioned that despite being as thin as
my patience for insulence, the iPhone Air has all day battery life. We then
immediately announced a magnetic iPhone air exclusive battery pack for no
reason. At the heart of the iPhone Air is the brand new A19 Pro chip, the same
one powering our new Pro models. I love
using the iPhone Air and using the word
same to mean different because it has
five GPU cores instead of six.
Haha. Speaking of pros, we also
introduced the iPhone 17 Pro and Pro Max
with a larger camera plateau in a new
stunning orange color that just screams
R2-D2 with a spray tan. Looking good,
R2. The 17 Pros both have faster
charging, better cameras, and support for ProRes RAW and Genlock. So, buy your
filmmaker mom one. If you have a standard mom, we have the iPhone 17,
which gets to share its upgrades with the rest of the lineup, including 256 GB
of base storage, 120 Hz displays, 3000
nits of peak brightness, simultaneous front and rear camera video recording,
and the new center stage front camera
that can automatically change to landscape mode, so you can keep your
other hand where it is, clicking the buy button on more iPhones for every single
one of your moms. While you're at it, buy her the new crossbody strap so she
can wear her new iPhone like a purse.
Great work. Here's what everything costs. Oh, and one more thing. The new
AirPods Pro 3 have double the active
noise cancellation, new heart rate sensors, and support live translation.
But not if you're in the EU and your Apple account region is also in the EU.
For that place shall remain a pit of anguish and despair for the regulatory
sins of its corrupted and defiled elites. Oh, and one more thing again.
Apple Watch Series 11 with 5G, Apple
Watch Ultra 3 with texting via satellite, and Apple Watch SE3.
It's cheap.
What? I blacked out. What? Uh, what was
I talking about? A new way for web publishers to easily
license their content to AI companies has arrived. And maybe it can do
something about that rapid decline of the open web that Google obviously
contributed to and is suddenly concerned about. It's called really simple
licensing or RSL and is an open
decentralized protocol that like Cloudflare's payer crawl feature could
ensure web crawlers only scrape a website if a publisher allows them to
under a range of possible licensing options. For example, crawlers could be
blocked if they don't have a valid RSL license token and a laminated card that
says Mcloven just it's not going to work. For the scheme to really take off
though, AI companies would have to be on board in some way. But maybe they'll be
swayed by the fact that the group behind RSL, the RSL Collective, includes Echert
Walther, one of the co-creators of the RSS standard, which stands for really
simple syndication. Simple. This is just
a guess, but he's probably also a big fan of Averil Lavine, a famous not liker
of when you go and make things so complicated. Then she probably loves our
sponsor, Delete Me, the privacy protection service that won't actually
delete you, you'll be fine. But data brokers, the guys who collect personal
info like your address, phone number, name, and the names of your relatives to
sell to anyone who wants it, they won't be fine. They'll legally have to delete
your personal info once delete me hits them with a barrage of data deletion
requests. Gotcha. A service like delete me is more
important than ever nowadays. Data breaches happen so often. I've started
only reporting on the really big ones. I'm sorry. I just don't want to bring
down the vibe. Thankfully, you can keep the vibe up with 20% off DeleteMe's
consumer plans when you go to joindeleteme.com/techlink
and use promo code techlink at checkout or use the QR code on screen. After
you've bought an iPhone for each and every mom you have, you must buy one for
me. And you must do this out of love,
not obligation. Anyway, here's the quick bits. Remember that Windows update that
everyone thought broke a bunch of SSDs? Well, turns out Microsoft may not have
been the one to blame this time. Thanks to a lot of investigation done by
Microsoft Fison, the maker of microcontrollers used in many SSDs, and
a Chinese language group called PCDIY, it seems like most of the SSD issues
were actually caused by manufacturers shipping consumer SSDs with unstable
pre-release firmware installed instead of the consumer ready version. So, if
you've been having issues, check if your model of SSD has updated firmware
available and check your own biases while you're at it. I know we blamed
Microsoft when this first went down, too, but I think you might still be the
problem. Spotify is finally rolling out lossless streaming after teasing the
feature for years. And even better, they aren't locking it behind a new, more
expensive subscription tier. Conditions in the world are such that we cheer for
this. Existing premium subscribers can stream music in a 24-bit 44.1 kHz flak
format. Now, that's not as high as the 192 kHz options available from Apple
Music and Tidal, but even more good news. You won't be able to tell the
difference, but I will. No. NVIDIA has unveiled its
first nextG Reuben GPU, but not the way
you think. Oh, Reuben CPX is a specialized AI GPU
with 128 GB of GDDDR7 memory as opposed
to the HBM memory used in standard NVIDIA AI GPUs. The CPX module will
serve as a co-processor for those larger
nextG Reuben accelerators, making it better in some way that I frankly didn't
have time to verify. Here's a diagram if you've ever wondered what it looks like
inside your robot girlfriend or boyfriend's brain. Maybe go outside and
take the Pocket Scion with you. It's a
wacky new device that translates biological electrical activity into
sound. It's the result of a collab between content creator Modern Biology,
who does this stuff all the time, and a company called Instruo. The Pocket Scion
can run these signals through four included digital instruments with names
like fungal waves, or you can record the
activity, plug it into a DAW, and make your own glypy sounds.
>> Just connect the button again.
If you end up buying this thing and it creeps you out, just calm down. Do not
threaten it. You cannot kill it in any way that matters. What you can do is
come back on Friday for more tech news. Hopefully nothing Apple related because
I think we've done enough Tim Cook for the next year or so. Okay. I just I
can't can't hold it. Can't keep it going. It's if he he gets