WEBVTT 00:00:00.400 --> 00:00:06.960 Hello. Welcome to Apple Park. Yesterday, 00:00:04.799 --> 00:00:14.000 we announced the most exciting product we've ever made. Big pants. 00:00:11.679 --> 00:00:20.560 Big pants. Next, we introduce the iPhone Air. The 00:00:17.680 --> 00:00:27.439 most anxietyinducing iPhone we've ever made. It's just 5.6 mm thin, except 00:00:25.119 --> 00:00:32.960 where we smooshed all the electronics into the camera plateau. We thought 00:00:30.320 --> 00:00:37.600 about calling it the camera ledge, but didn't want to give the iPhone factory 00:00:34.960 --> 00:00:42.879 workers any ideas. Yesterday, we mentioned that despite being as thin as 00:00:40.079 --> 00:00:48.559 my patience for insulence, the iPhone Air has all day battery life. We then 00:00:46.000 --> 00:00:54.559 immediately announced a magnetic iPhone air exclusive battery pack for no 00:00:51.600 --> 00:01:01.600 reason. At the heart of the iPhone Air is the brand new A19 Pro chip, the same 00:00:58.320 --> 00:01:04.879 one powering our new Pro models. I love 00:01:01.600 --> 00:01:08.000 using the iPhone Air and using the word 00:01:04.879 --> 00:01:12.159 same to mean different because it has 00:01:08.000 --> 00:01:16.080 five GPU cores instead of six. 00:01:12.159 --> 00:01:20.400 Haha. Speaking of pros, we also 00:01:16.080 --> 00:01:23.600 introduced the iPhone 17 Pro and Pro Max 00:01:20.400 --> 00:01:27.040 with a larger camera plateau in a new 00:01:23.600 --> 00:01:30.880 stunning orange color that just screams 00:01:27.040 --> 00:01:34.720 R2-D2 with a spray tan. Looking good, 00:01:30.880 --> 00:01:37.439 R2. The 17 Pros both have faster 00:01:34.720 --> 00:01:43.680 charging, better cameras, and support for ProRes RAW and Genlock. So, buy your 00:01:41.119 --> 00:01:49.040 filmmaker mom one. If you have a standard mom, we have the iPhone 17, 00:01:46.960 --> 00:01:56.960 which gets to share its upgrades with the rest of the lineup, including 256 GB 00:01:52.880 --> 00:01:59.840 of base storage, 120 Hz displays, 3000 00:01:56.960 --> 00:02:05.439 nits of peak brightness, simultaneous front and rear camera video recording, 00:02:02.320 --> 00:02:07.360 and the new center stage front camera 00:02:05.439 --> 00:02:12.080 that can automatically change to landscape mode, so you can keep your 00:02:09.599 --> 00:02:18.319 other hand where it is, clicking the buy button on more iPhones for every single 00:02:15.440 --> 00:02:24.560 one of your moms. While you're at it, buy her the new crossbody strap so she 00:02:21.360 --> 00:02:27.120 can wear her new iPhone like a purse. 00:02:24.560 --> 00:02:34.400 Great work. Here's what everything costs. Oh, and one more thing. The new 00:02:31.040 --> 00:02:36.879 AirPods Pro 3 have double the active 00:02:34.400 --> 00:02:42.720 noise cancellation, new heart rate sensors, and support live translation. 00:02:40.400 --> 00:02:48.080 But not if you're in the EU and your Apple account region is also in the EU. 00:02:45.519 --> 00:02:53.680 For that place shall remain a pit of anguish and despair for the regulatory 00:02:50.959 --> 00:03:00.720 sins of its corrupted and defiled elites. Oh, and one more thing again. 00:02:57.280 --> 00:03:03.040 Apple Watch Series 11 with 5G, Apple 00:03:00.720 --> 00:03:11.000 Watch Ultra 3 with texting via satellite, and Apple Watch SE3. 00:03:07.760 --> 00:03:11.000 It's cheap. 00:03:16.640 --> 00:03:23.200 What? I blacked out. What? Uh, what was 00:03:20.959 --> 00:03:27.760 I talking about? A new way for web publishers to easily 00:03:25.599 --> 00:03:32.319 license their content to AI companies has arrived. And maybe it can do 00:03:29.760 --> 00:03:36.000 something about that rapid decline of the open web that Google obviously 00:03:34.239 --> 00:03:40.959 contributed to and is suddenly concerned about. It's called really simple 00:03:37.920 --> 00:03:42.879 licensing or RSL and is an open 00:03:40.959 --> 00:03:47.519 decentralized protocol that like Cloudflare's payer crawl feature could 00:03:45.440 --> 00:03:52.000 ensure web crawlers only scrape a website if a publisher allows them to 00:03:49.840 --> 00:03:56.959 under a range of possible licensing options. For example, crawlers could be 00:03:54.239 --> 00:04:01.519 blocked if they don't have a valid RSL license token and a laminated card that 00:03:59.360 --> 00:04:06.480 says Mcloven just it's not going to work. For the scheme to really take off 00:04:03.920 --> 00:04:11.280 though, AI companies would have to be on board in some way. But maybe they'll be 00:04:09.280 --> 00:04:17.359 swayed by the fact that the group behind RSL, the RSL Collective, includes Echert 00:04:14.640 --> 00:04:23.600 Walther, one of the co-creators of the RSS standard, which stands for really 00:04:20.320 --> 00:04:26.080 simple syndication. Simple. This is just 00:04:23.600 --> 00:04:31.520 a guess, but he's probably also a big fan of Averil Lavine, a famous not liker 00:04:29.440 --> 00:04:36.880 of when you go and make things so complicated. Then she probably loves our 00:04:34.560 --> 00:04:41.680 sponsor, Delete Me, the privacy protection service that won't actually 00:04:38.720 --> 00:04:45.360 delete you, you'll be fine. But data brokers, the guys who collect personal 00:04:43.600 --> 00:04:49.520 info like your address, phone number, name, and the names of your relatives to 00:04:47.120 --> 00:04:53.840 sell to anyone who wants it, they won't be fine. They'll legally have to delete 00:04:51.919 --> 00:04:58.080 your personal info once delete me hits them with a barrage of data deletion 00:04:56.160 --> 00:05:02.240 requests. Gotcha. A service like delete me is more 00:05:00.479 --> 00:05:06.080 important than ever nowadays. Data breaches happen so often. I've started 00:05:04.320 --> 00:05:09.360 only reporting on the really big ones. I'm sorry. I just don't want to bring 00:05:07.520 --> 00:05:13.199 down the vibe. Thankfully, you can keep the vibe up with 20% off DeleteMe's 00:05:12.000 --> 00:05:17.360 consumer plans when you go to joindeleteme.com/techlink 00:05:15.120 --> 00:05:21.919 and use promo code techlink at checkout or use the QR code on screen. After 00:05:19.759 --> 00:05:28.479 you've bought an iPhone for each and every mom you have, you must buy one for 00:05:25.039 --> 00:05:30.880 me. And you must do this out of love, 00:05:28.479 --> 00:05:35.520 not obligation. Anyway, here's the quick bits. Remember that Windows update that 00:05:33.120 --> 00:05:40.639 everyone thought broke a bunch of SSDs? Well, turns out Microsoft may not have 00:05:38.000 --> 00:05:44.560 been the one to blame this time. Thanks to a lot of investigation done by 00:05:42.240 --> 00:05:50.240 Microsoft Fison, the maker of microcontrollers used in many SSDs, and 00:05:47.440 --> 00:05:54.639 a Chinese language group called PCDIY, it seems like most of the SSD issues 00:05:52.240 --> 00:06:00.000 were actually caused by manufacturers shipping consumer SSDs with unstable 00:05:57.680 --> 00:06:03.840 pre-release firmware installed instead of the consumer ready version. So, if 00:06:02.160 --> 00:06:08.160 you've been having issues, check if your model of SSD has updated firmware 00:06:06.000 --> 00:06:11.520 available and check your own biases while you're at it. I know we blamed 00:06:10.080 --> 00:06:15.919 Microsoft when this first went down, too, but I think you might still be the 00:06:13.680 --> 00:06:20.880 problem. Spotify is finally rolling out lossless streaming after teasing the 00:06:18.000 --> 00:06:25.680 feature for years. And even better, they aren't locking it behind a new, more 00:06:23.120 --> 00:06:30.000 expensive subscription tier. Conditions in the world are such that we cheer for 00:06:27.440 --> 00:06:37.280 this. Existing premium subscribers can stream music in a 24-bit 44.1 kHz flak 00:06:34.319 --> 00:06:41.759 format. Now, that's not as high as the 192 kHz options available from Apple 00:06:39.520 --> 00:06:46.639 Music and Tidal, but even more good news. You won't be able to tell the 00:06:44.479 --> 00:06:53.360 difference, but I will. No. NVIDIA has unveiled its 00:06:49.520 --> 00:06:55.440 first nextG Reuben GPU, but not the way 00:06:53.360 --> 00:07:03.360 you think. Oh, Reuben CPX is a specialized AI GPU 00:06:59.520 --> 00:07:05.759 with 128 GB of GDDDR7 memory as opposed 00:07:03.360 --> 00:07:12.000 to the HBM memory used in standard NVIDIA AI GPUs. The CPX module will 00:07:08.800 --> 00:07:14.319 serve as a co-processor for those larger 00:07:12.000 --> 00:07:18.319 nextG Reuben accelerators, making it better in some way that I frankly didn't 00:07:16.240 --> 00:07:21.840 have time to verify. Here's a diagram if you've ever wondered what it looks like 00:07:19.680 --> 00:07:27.919 inside your robot girlfriend or boyfriend's brain. Maybe go outside and 00:07:24.639 --> 00:07:29.919 take the Pocket Scion with you. It's a 00:07:27.919 --> 00:07:34.639 wacky new device that translates biological electrical activity into 00:07:32.800 --> 00:07:39.840 sound. It's the result of a collab between content creator Modern Biology, 00:07:37.440 --> 00:07:44.720 who does this stuff all the time, and a company called Instruo. The Pocket Scion 00:07:42.960 --> 00:07:50.479 can run these signals through four included digital instruments with names 00:07:46.800 --> 00:07:52.880 like fungal waves, or you can record the 00:07:50.479 --> 00:07:57.720 activity, plug it into a DAW, and make your own glypy sounds. 00:07:58.879 --> 00:08:03.840 >> Just connect the button again. 00:08:02.160 --> 00:08:09.360 If you end up buying this thing and it creeps you out, just calm down. Do not 00:08:06.479 --> 00:08:14.000 threaten it. You cannot kill it in any way that matters. What you can do is 00:08:11.759 --> 00:08:18.240 come back on Friday for more tech news. Hopefully nothing Apple related because 00:08:16.240 --> 00:08:23.759 I think we've done enough Tim Cook for the next year or so. Okay. I just I 00:08:21.360 --> 00:08:27.440 can't can't hold it. Can't keep it going. It's if he he gets