in front of you here Ken so this is Ken
Price from Samsung you have the entire Q4 lineup of Samsung smartphones and
phablets and smaller smartphones can you walk us through this because there are a
ton of new products here sure well Samsung has always been about assortment
and what we try to do is line up you know based on what customers want from a
usability point of view and also with a view to say the pricing plan and options
that customers are going to have and as things are changing in the industry to
your contracts tap lands that sort of thing we're kind of developing phones
that kind of fit into those those sort of slots I guess is the way to put it so
for example we have the Galaxy S3 Mini and this borrows a lot of the industrial
design look and feel of the Galaxy S3 but in a smaller form factor which from
a usability point of view and from a price point of view lets us get to you
know a really solid entry-level LTE device which is really what we were
thinking of here and you can see that a lot of the same same functionality that
was built into the Galaxy S3 will be built in into this one in terms of its
usability and navigation which was a very popular phone so people are pretty
familiar with the S3 at this point I think it's safe to say what are the
differences sure so I think what you're really giving up on this is a four inch
screen versus the 4.8 it was on the Galaxy S3 and from a resolution point of
view you're basically down to a 720p kind of idea rather than saying full HD
resolution so those are really the major trade-offs okay what if I didn't want to
uh you know make trade-offs in terms of speed or uh you know I wanted the latest
form factor and I wanted the latest ID I wanted the latest Hardware but I have
small hands sure well again you know we're about
device democracy so we have one for you so that would be the Galaxy S4 Mini
where again the trade-off is really on size and versus the Galaxy S4 so you
have essentially the same functionality built in but in a sort of the Galaxy S4
and what we think this will go is for a little slightly higher and you know user
who's probably paying a full data plan and is interested in in sort of a full
LTE based phone but wanted something that was a little smaller and easier to
handle for one-handed operation so in terms of snappiness responsiveness and
performance am I really giving up anything here no no you're not really giving up anything for the Galaxy S4
Mini in that regard speaking of not giving up anything uh let's move on to
the Galaxy Mega what if I didn't want to give up anything on screen real estate
right well you know this Pro product is probably best understood as a voice
enabled tablet and you know really if if you really can only have one device and
you wanted to have sort of the larger real estate for multi-window
functionality that you had on let's say the note and you and you uh but still
wanted to be able to make the occasional phone call then this is the perfect phone for you
so let's go ahead and just just for just for fun here in our b-roll let's hold up
this is an S4 Mini against the uh the
mega hold on keep that keep that there hold that thought this is an S4 against
the mega and guys this is a Note 3 next
to the mega so it truly is Mega in every
possible way here now speaking of the Note 3
um the mega doesn't really have the fastest Hardware in the world but uh the
Note 3 does can you tell us more about this one that's right so the Note 3 has
the latest and you know kind of the latest Hardware we have it has three
first of all is three gigabytes of RAM on board it has a quad core 2.3
gigahertz processor it has 13 megapixel camera on the front let's say versus
eight and uh two megapixel on the on the
on the front um it's it's just its capabilities are a
little bit stronger because it has a better Hardware background okay now tell
us about the enhancements that have been made to the Note 3 with respect to the S
Pen or the stylus sure and you know what
we wanted to do was we noticed that you know in terms of making the pen even
easier to use so really the three things are first of all being able to quickly
access utilities that we think people will want to use when they're using the
pen be able to jot a memo quickly be able to open a second window or search
or capture the screen that's one of the ideas the second idea is for those who
under you know who have been using the note will know that you know occasionally they had to put the note
down and use their fingers to do things like access the back button that's now
been corrected and the third aspect is being able to when you're in any of the
node applications be able to access memos quicker or menus quicker so things
that used to take two or three commands now take one or two commands so those
are really the three primary improvements on the S Pen so you talked
a little bit about who you expect to buy the Galaxy Mega but maybe Break It Down
For Us in terms of the rest of the lineup who do you expect to these to be
the right devices for we'll start with the note three sure well I think the
Note 3 is going to to be a high-end user that's using a lot who really values the
real estate and is really giving their smartphone a workout so it could because
it can support multi-window multi-function applications massive
battery absolutely and also from a creative point of view being able to use
the pen which is a different user experience I think they'll really really
like that part of it now I think the S4 which we have in the middle here is
still going to be kind of mainstream you know for those who who still want
Cutting Edge hardware and are you know
sort of Cutting Edge Hardware in a more say conventional package maybe I'll put
it that way but still value Samsung's you know Super AMOLED screen technology
and higher end performance these other devices the mega that I talked about
earlier this is really for the value Shopper that can only you know that only
wants one device so this is the you know rather than having phones and tablets
and a whole collection of devices this is the one device that you could say
could be essential so it will cross over between tablet and phone and these other
ones I think will appeal to the navigation you talked about the size for
example being a challenge and you know being able to use things one-handedly or
you know if you just would rather have a smaller package then this is going to be
for you awesome I think that's absolutely fantastic Ken thank you very
much for walking us through it thank you