WEBVTT

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in front of you here Ken so this is Ken

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Price from Samsung you have the entire Q4 lineup of Samsung smartphones and

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phablets and smaller smartphones can you walk us through this because there are a

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ton of new products here sure well Samsung has always been about assortment

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and what we try to do is line up you know based on what customers want from a

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usability point of view and also with a view to say the pricing plan and options

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that customers are going to have and as things are changing in the industry to

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your contracts tap lands that sort of thing we're kind of developing phones

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that kind of fit into those those sort of slots I guess is the way to put it so

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for example we have the Galaxy S3 Mini and this borrows a lot of the industrial

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design look and feel of the Galaxy S3 but in a smaller form factor which from

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a usability point of view and from a price point of view lets us get to you

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know a really solid entry-level LTE device which is really what we were

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thinking of here and you can see that a lot of the same same functionality that

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was built into the Galaxy S3 will be built in into this one in terms of its

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usability and navigation which was a very popular phone so people are pretty

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familiar with the S3 at this point I think it's safe to say what are the

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differences sure so I think what you're really giving up on this is a four inch

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screen versus the 4.8 it was on the Galaxy S3 and from a resolution point of

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view you're basically down to a 720p kind of idea rather than saying full HD

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resolution so those are really the major trade-offs okay what if I didn't want to

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uh you know make trade-offs in terms of speed or uh you know I wanted the latest

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form factor and I wanted the latest ID I wanted the latest Hardware but I have

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small hands sure well again you know we're about

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device democracy so we have one for you so that would be the Galaxy S4 Mini

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where again the trade-off is really on size and versus the Galaxy S4 so you

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have essentially the same functionality built in but in a sort of the Galaxy S4

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and what we think this will go is for a little slightly higher and you know user

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who's probably paying a full data plan and is interested in in sort of a full

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LTE based phone but wanted something that was a little smaller and easier to

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handle for one-handed operation so in terms of snappiness responsiveness and

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performance am I really giving up anything here no no you're not really giving up anything for the Galaxy S4

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Mini in that regard speaking of not giving up anything uh let's move on to

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the Galaxy Mega what if I didn't want to give up anything on screen real estate

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right well you know this Pro product is probably best understood as a voice

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enabled tablet and you know really if if you really can only have one device and

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you wanted to have sort of the larger real estate for multi-window

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functionality that you had on let's say the note and you and you uh but still

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wanted to be able to make the occasional phone call then this is the perfect phone for you

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so let's go ahead and just just for just for fun here in our b-roll let's hold up

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this is an S4 Mini against the uh the

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mega hold on keep that keep that there hold that thought this is an S4 against

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the mega and guys this is a Note 3 next

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to the mega so it truly is Mega in every

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possible way here now speaking of the Note 3

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um the mega doesn't really have the fastest Hardware in the world but uh the

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Note 3 does can you tell us more about this one that's right so the Note 3 has

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the latest and you know kind of the latest Hardware we have it has three

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first of all is three gigabytes of RAM on board it has a quad core 2.3

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gigahertz processor it has 13 megapixel camera on the front let's say versus

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eight and uh two megapixel on the on the

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on the front um it's it's just its capabilities are a

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little bit stronger because it has a better Hardware background okay now tell

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us about the enhancements that have been made to the Note 3 with respect to the S

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Pen or the stylus sure and you know what

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we wanted to do was we noticed that you know in terms of making the pen even

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easier to use so really the three things are first of all being able to quickly

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access utilities that we think people will want to use when they're using the

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pen be able to jot a memo quickly be able to open a second window or search

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or capture the screen that's one of the ideas the second idea is for those who

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under you know who have been using the note will know that you know occasionally they had to put the note

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down and use their fingers to do things like access the back button that's now

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been corrected and the third aspect is being able to when you're in any of the

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node applications be able to access memos quicker or menus quicker so things

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that used to take two or three commands now take one or two commands so those

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are really the three primary improvements on the S Pen so you talked

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a little bit about who you expect to buy the Galaxy Mega but maybe Break It Down

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For Us in terms of the rest of the lineup who do you expect to these to be

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the right devices for we'll start with the note three sure well I think the

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Note 3 is going to to be a high-end user that's using a lot who really values the

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real estate and is really giving their smartphone a workout so it could because

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it can support multi-window multi-function applications massive

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battery absolutely and also from a creative point of view being able to use

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the pen which is a different user experience I think they'll really really

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like that part of it now I think the S4 which we have in the middle here is

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still going to be kind of mainstream you know for those who who still want

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Cutting Edge hardware and are you know

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sort of Cutting Edge Hardware in a more say conventional package maybe I'll put

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it that way but still value Samsung's you know Super AMOLED screen technology

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and higher end performance these other devices the mega that I talked about

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earlier this is really for the value Shopper that can only you know that only

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wants one device so this is the you know rather than having phones and tablets

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and a whole collection of devices this is the one device that you could say

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could be essential so it will cross over between tablet and phone and these other

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ones I think will appeal to the navigation you talked about the size for

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example being a challenge and you know being able to use things one-handedly or

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you know if you just would rather have a smaller package then this is going to be

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for you awesome I think that's absolutely fantastic Ken thank you very

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much for walking us through it thank you