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The Apple Studio Display brings out lots of emotions

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for people.

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It's either the screen we've all been waiting for

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or the biggest disappointment in technology

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in the past decade.

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The Studio Display, the Apple Studio Display.

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Biggest disappointment of the last 10 years.

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Yeah.

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But like many devices we've seen come from Apple

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over the past many years,

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the story is a little deeper and more annoying

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because those buggers in the glass circle

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are masters of getting you to pay more

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than you otherwise would want to.

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And damn it, you're gonna like it

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because it's the best monitor there is.

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Right.

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So the expectation is that this monitor is perfect,

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but it's not.

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And that's the tension.

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So I'm gonna show you my nitpicks about the Studio Display

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and a very suitable alternative not from Apple.

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It's like the cable's already attached.

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Oh, right.

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And then there's that.

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Allow me to at least briefly explain why everyone is so mad.

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Apple has a pretty long

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and storied history of making very nice,

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quite expensive monitors for their desktops.

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There's the portrait Macintosh display from the late 80s,

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and then the larger than you ever thought possible

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Apple Cinema displays through the aughts,

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all the way to the Pro Display XDR.

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32 inches, 6K resolution, mini LED contrast ratio,

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HDR brightness.

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It's five plus thousand dollar price tag was defensible,

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but still quite dear.

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Everyone else who wanted an Apple display,

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had to either get the 5K display built into the iMac

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or settle at the Apple store checkout

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for a $1,300 LG 5K ultra-fine display.

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And the display shaped hole in the Apple lineup

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felt like a major oversight.

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I already lamented about this last fall

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when I pitched some admittedly strange alternatives,

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which I will still defend,

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but don't worry because Apple

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have finally given us their answer.

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The $1,600 Apple Studio Display.

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On paper, it's what Apple has to offer.

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It's what I've been asking for.

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A new Thunderbolt display with the lauded 5K resolution

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in a well-built, attractive enclosure.

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It's certainly much more attractive

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than the old LG 5K ultra-fine display,

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which LG still sells though,

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no longer through the Apple store.

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Despite the new Studio Display being an all new product

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from Apple, it essentially uses the same LG panel

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that is found in the ultra-fine and the iMac.

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Though in here, it's about 100 nits brighter.

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That paired with the ultra-fine display,

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and paired with the anti-reflective coating

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that Apple puts on their glossy screens,

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means that you can place it opposite a window

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and never notice.

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It also means that nanotexture is really not worth it

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unless you absolutely know you need it.

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The 200 plus pixels per inch look nice, crisp,

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and is perfect for macOS, but accuracy,

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I still have to figure that out in another video,

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so subscribe if you wanna find out

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how to calibrate an Apple monitor.

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Even if it turns out to be

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Perfectly accurate, that should be a given at this price

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and not really enough to justify

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the $300 price increase alone.

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So what else is there?

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The new studio display has all the latest technologies

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fitted within a very thin package.

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There are the best speakers you'll ever hear

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built into a monitor.

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They're good enough that I don't think you'll need

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to buy another pair.

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Next, the webcam gets center stage,

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which is probably the best place for it.

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This is the webcam and microphone

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of the Apple Studio display.

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There is lots of commotion going on behind me,

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as you can see, and the center stage camera is pretty nifty.

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When I tested it in a Zoom call,

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I found that it works as good or better

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than any of the other webcams I tried,

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and that's with harsh window light.

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Others have not found the webcams as compelling

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and their screenshots do show some stark differences.

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There's room for improvement for sure,

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but after some Zoom compression,

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it's not really that bad.

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Same goes for the microphone.

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All of these fancy new features are enabled

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by an A13 powered logic board running iOS.

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And if that goes wrong,

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you can only reboot the monitor by pulling the power cord

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as there's no off button.

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And that's my thing about this monitor.

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Apple might think they put lots of thought into the features,

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but when you start zooming in on the design details,

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you'll find that they've received little attention.

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It's not actually all that innovative where it matters.

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The fact they were able to fit the power supply they did

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behind this panel is mighty impressive.

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It's nice too, as you don't have to deal

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with the giant power brick dangling somewhere.

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But that convenience is compromised by the fact

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that Apple attached a knot for you to remove cable

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to power the display.

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This was a problem they already fixed

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with the LED cinema display,

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but somehow we've regressed back to this hassle.

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Here's a free idea.

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What about powering the monitor through Thunderbolt

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from the Mac Studio?

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The USB-C standard supports enough

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to power a display like this.

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So could you imagine a single port solution

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like the old ADC connector?

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And then for laptop users,

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Apple could flip the script,

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offering an external power supply with Ethernet

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like the iMac,

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and then make the studio display the perfect hub.

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Speaking of hubs,

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while the USB hub on the back of the display

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now supports up to 10 gig speeds,

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the Thunderbolt input is in completely the wrong spot.

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Is it over here?

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With the downstream ports,

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it should be tucked in behind the stand with the power cord.

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Everything going into the monitor should go through here.

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Look how much better this immediately looks.

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The included Thunderbolt cable is also annoyingly short.

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That means you can't really put the Mac Studio

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or a MacBook on the left side of your screen.

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And if you have two screens,

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you're gonna have to put the computer

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in the center between them.

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And if you want three screens,

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you're gonna need to buy a longer cable,

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which Apple will sell to you for $130.

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Then there's the whole stand situation.

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Apple's hardware designers moved the mounting point

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for their modern monitor stands

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from here in the center down to here on the new iMac,

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and now this.

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The benefit is a smaller footprint on your desk.

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That's great if you're using a yellow iMac at home,

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but it's not great if you need more flexibility.

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But it's not great if you need more flexibility.

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The standard stand is a little low

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for a tall person like me.

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So Apple offers a height adjustable stand option,

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which uses the same nifty hinge design

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as found in the $1,000 Pro display stand.

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And on here, it's $400,

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which is a little dear when you note

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that the stand doesn't support rotation.

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Even more annoying is that thanks to all that A13 power

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on board, the monitor does in fact support auto rotation,

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which is awesome.

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But for that, you have to opt for the VESA mount.

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Generally, I wish that VESA mounts and arms

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would look better from behind.

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Here though, Apple isn't really helping things.

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Again, because of the mount placement,

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Apple had to create this stretched H pattern

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to move the mount point to the center.

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But that means now the Apple logo gets blocked.

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A charitable way of putting it is that

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it's peeking above the plate.

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How cute.

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Oh, right.

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And I almost forgot the worst part.

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You have to choose what style of monitor you want,

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what stand you want at the time of purchase.

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Because unlike previous Apple displays,

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this one has a non-user removable stand.

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Rumors exist that you can take the monitor

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to the Apple store and have them swap the stand,

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but I called and at the time of writing, you can't.

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Look, all I'm doing is holding the studio display

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up to the precedence set by its predecessors.

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Those had great cable management.

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Those had a user-friendly way to swap the stand

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for a VESA mount.

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So considering that the price

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has gone up well then so would the expectation and scrutiny.

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If this 5K monitor came out in black

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with the cylindrical Mac Pro in 2013 for $1,600,

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our collective heads would have exploded with glee.

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But unfortunately, the technology to transmit

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this amount of pixels didn't exist yet.

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If in 2016, this monitor had come out in space gray

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alongside the Touch Bar MacBook Pro

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instead of the LG Ultra Fine at $1,600,

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we would have all loved and praised it.

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But it's 2022 and we've already had five years

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of a $1,300 LG Ultra Fine display

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and six plus years of the $1,800 5K iMac.

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This is old display technology

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and some fancier speakers and center stage camera

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isn't going to make up for that

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or the poorly placed mounting point and Thunderbolt input.

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So what have other monitor makers been doing in the meantime?

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Well, I'll show you one of my favorites,

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after a word from this video's sponsor, Squarespace.

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for building your business's online presence

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market with email campaigns and SEO tools,

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Squarespace is so good,

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we use it here at Linus Media Group for our webpages.

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So head to squarespace.com slash macaddress

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and get 10% off today.

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My favorite monitor available at the moment is this,

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the Huawei MateView.

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This is a screen that is unlike any other screen you can buy.

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It has a three by two aspect ratio.

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It has truly next level industrial design

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that's just as height adjustable

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as the expensive stand option from Apple,

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while being just as attractive.

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Many people here actually mistook it.

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For the Apple Studio Display.

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It's more color accurate

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and almost as bright as the Studio Display

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while costing less than half the price.

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As far as value is concerned,

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this is a truly great monitor.

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But there are flaws here too.

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Unlike Apple, Huawei put no effort in the garnish.

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The speaker sounds like it came from a 2005 laptop.

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The built-in microphone is awful too,

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though there's no webcam anyway.

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The matte display,

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they finish shows way more glare

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than Apple's glossy screens.

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But perhaps the biggest flaw

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is the placement of the USB-C input.

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It's right here on the side of the stand.

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Why?

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That means it's always visible

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contributing to the cable clutter.

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And if you wanna be able to use these built-in USB-A ports,

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which is handy,

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you have to use this plug.

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Oh, and the last issue is that for geopolitical reasons,

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it's not available in the US.

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My fellow Canadians, it's about $900 here, which is sweet.

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Apple's external displays have always been quite expensive,

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but we accepted that for cohesive industrial design,

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great build quality, and advanced technology.

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But as the display technology got older,

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the prices at least became more manageable.

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The glorious 30-inch cinema display launched at $3,500,

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but was only $1,700 when it was discontinued.

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This continued six years later.

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The last Thunderbolt display, which was great, by the way,

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was priced at $1,000.

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I think the Apple Studio display costs too much.

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It should be 1,300 tops,

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especially when you consider that before,

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you could get an iMac with this panel for $1,800,

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with a whole computer for only $200 more

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than this monitor costs.

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Apple's hardware engineering has been on a righteous roll

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these past few years, amazing us,

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with fast, efficient chips we never thought possible.

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This has been great for their computers,

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but what's happened with the Studio display

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is that that philosophy has been applied here too,

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at the detriment to everything else.

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This is an electrically engineered product

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as opposed to a holistically designed product,

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and that really is too bad.

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Thanks for displaying this Mac Address.

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If you like my alternative pick for the Studio display,

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give this video a like,

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and if you just wanna get a Studio display,

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display yourself, well, you might as well subscribe.

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Now, I'm curious, in the comments,

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how important are displays to you?

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I think they are a monument of computing on your desk,

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so they should look and be nice.

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Do you agree?