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Samsung's QD OLED technology has been winning Awards left and right including

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here on our own channel where we gushed over it so hard when we first saw it

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that we put this in the title as a joke

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and then gushed about it some more my name is plof and I have an aw 3423 DW at

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home the alien wear ciola I have the aw 3423 DW but then a few months ago

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disaster struck ratings image retention testing found that despite Samsung's

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claim to the contrary not only did QD OLED suffer Burnin it was worse than

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conventional OLED Technologies which is a super weird thing to point out 30

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seconds into a video that is sponsored by Samsung display this time that is

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unless it turned out that everything was actually fine and Samsung's confidence

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in the technology has been entirely warranted and they are confident not

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only did they not bother to send over pretty much any sponsored talking points

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they gave us cart blanch to run any tests we wanted on the new generation

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cuti OLED displays under this

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sheet so we did and these things are

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wild Brandon our display expert from the lab described them as basically perfect

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in every way I am talking near reference monitor levels of color accuracy

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unbeatable viewing angles and for all you Gamers out there here's a spoiler

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this is a Pur suit camera shot showing motion blur on the

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1440p 360 HZ panel the motion blur I

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know right what motion blur oh yeah and

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did I mention for all the ultrawide haters out there that the new ones are available in a 16x9 aspect ratio I

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freaking can't wait to game on these things floof already told me he's buying

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one yeah got him it's true keep an eye out on Facebook Marketplace for his old

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Alienware

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we're going to kick things off with the 31 1/2 in 4k display this one only runs

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at 240 HZ but between the motion Clarity

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and just the overall image sharpness is 4K Esports gaming coming you guys I mean

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with a powerful enough GPU we've got this running on a 4090 we are getting

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380 frames per second at 4K with anti-

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and cranked I don't think I've ever seen this game look this sharp not even close

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like look at these power lines no matter what angle I look at them from I don't

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see any stair stepping okay if I get

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this close now speaking of being this close

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I'm sure some of you are looking at this going not into the whole curve thing but

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according to Samsung the panel technology is flexible both meanings

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intended so it's up to the display integr grer to decide if they want it to

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be flat or if they want it to be curved as good as CS2 looked it is nothing

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compared to how Halo infinite looks with HDR support here but you're going to

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notice immediately that we're no longer able to push 300 plus FPS we're at more

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like 150 even on an RTX 490 however just because your graphics

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card today can't take full advantage of a monitor like this doesn't necessarily

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mean that you should avoid it I mean it's not quite in Apple's Pro display

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xdr territory for pixel density at this size 140 pixels per inch looks freaking

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awesome not to mention that 240 HZ just

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feels good no matter what it is that you're doing it makes the whole computer

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feel more responsive and okay even if

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you don't have the budget for the GPU today there are options to at least get

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you close to your target frame rate you can lower the in-game resolution turn

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down your graphics settings you can take advantage of Technologies like dlss FSR

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and XCS or or you can just wait for AMD

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and NVIDIA to ship something better even if that last option is kind of a bummer

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speaking of bummers one downside of Cu OLED is color fringing on high contrast

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lines and text keeping with the theme of this video Samsung display is meeting

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this feedback headon and was like the new ones are awesome go ahead and take

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pictures we've got nothing to hide so we

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did it's still not perfect but at 125%

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scaling in Windows to match the size on the previous gen aw 3423 DW it is

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markedly improved then if we move up to 150% scaling which is what you're

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looking at right now and pretty normal for Windows on a 4K display of this size

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it's pretty hard to spot I mean I can see it but only because I'm looking for

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it it doesn't bother me so the question

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now is how have they improved Clarity so

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much both with the fringing and just overall pixels density it all has to do

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with their new Pico inkjet quantum dot printing process remember QD OLED

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technology works by using a blue self-emitting OLED layer that then

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shines through Quantum dots to create bright and precise colors and to achieve

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such a high PPI on a screen this size

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they have had to make some serious changes on both a hardware and software

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level not only did they need to work with the manufacturers to retool the

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heads and nozzles for their printing but the quantum dot formula itself had to

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change as well for the right flow the viscosity needs to be perfect if it's

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too thick or too low pressure when you're spraying it you can end up with

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issues like nozzle blockages if it's too thin you get sub optimal splattering and

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what I mean by that is that when the droplet hits the screen layer you want

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it to spread out a little bit but not too much or it's not going to stay

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within the subpixel area it also has to maintain a specific thickness once it's

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landed for the light to pass through it correctly good Lord that's a lot of

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variables and we're only talking about the panels today so if you want more

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details on the various QD OLED monitors that are going to come out from Samsung

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displays Partners you're going to have to stay tuned to our ShortCircuit channel for coverage of those but if

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they all perform anywhere near as well as these do wow this 1440p 360 HZ model

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has some of the best HDR color accuracy that we have ever seen outside of

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reference monitors that typically cost tens of thousands of dollars speaking of

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Samsung also revealed a 55in QD OLED

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reference display the XMP 550 earlier

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this year and at only 20 grand it should

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be way less than the previous OLED competition as for our 4K panel out of

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the box set to Creator mode our SDR accuracy was a deltae average

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of8 with a maximum of two in HDR set to

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Peak 1000 mode with luminance error we

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measured an average Delta e of 3.8 and a maximum of

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15.7 that is wild these are also the

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first OLED panels to be panone and panone skin tone validated and the

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monitors are reaching 80% coverage of bt220 while Samsung display is claiming

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though we haven't measured this yet that the TVs will do an otherworldly

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90% likely thanks to their increased Peak brightness of 3,000 nits one of the

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keys to this performance is their Quantum enhancer or as they refer to it

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the soul of QD OLED we don't have a ton of specifics about it but they've used

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machine learning to improve the neural logic that drives the pixels and this is

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a staple across all of the new panels giving us this new level of performance

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all while drawing the same amount of power and while improving longevity

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their new compensation algorithm is supposed to be 1 and a half times better

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than before in the monitors and two times better in the TVs and even the old

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one was pretty good it turns out at least when it worked and that ended up

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being a big part of what ratings was running into when they were testing

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Burnin and image retention a lot of the panels simply weren't running their

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proper compensation cycles and panel refreshes while the competition was so

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after some firmware updates and manual cycling the issues with the previous Gen

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2 panels significantly improved now we

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haven't done a major burn in test under worst possible conditions but several

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people here at LMG including some who will never freaking shut up about it

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have been daily driving QD OED panels either as their TV or their monitor for

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the last year or two actually that includes me and so far the previous

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generation seems completely fine in normal use and if this latest 2024

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generation really is that much stronger I think it might finally be time to just

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start enjoying this golden age of Premium tier monitors I've said it

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before but I'll say it again this is truly the new god king of display

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technology and what's really cool is if you want to save a buck and buy the last

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generation that's really good too we're going to have some of the previous QD

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monitors linked down below for now I get

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to check out the 1440p 360 HZ panel that

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you unfortunately can't buy just yet sorry the image Clarity isn't quite on

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par because we're running at 1440p but at this kind of frame rate at

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this kind of size 1440p is such a sweet

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spot for running even modern AAA games at very smooth frame rates like I'm

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getting anywhere from 220 to 250 frames

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per second and it's just oh the motion

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Clarity is just unbe freaking believable

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don't take my word for it though guys we took some motion blur shots of smooth

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frog so you can see for yourself that is

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not a picture of a still image and if you look closely you can see a teeny

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tiny bit of blur in the text above the frogs but that is basically it

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absolutely incredible now let's talk about latency the 4K panel we looked at

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earlier measured 2.7 milliseconds of latency at 240 HZ and this guy is 2.1

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when you consider that the theoretical perfect latency at 240 and 360 HZ is 2.1

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and 1.4 respectively that means each of these displays is adding about 6 and7

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milliseconds of processing time show me a human who can perceive that and I will

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show you a big fat faker one thing to

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consider if you're thinking about the 1440p panel over the 4K is that text

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Clarity is improved over the previous gen but not by as much here the new and

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improved subpixel layout does help but it has the same pixel density as before

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so color fringing may be noticeable if you're sensitive to it with that said

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this panel measured even better color accuracy in SDR and HDR in SDR we

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measured an average of 0.5 Delta E and A

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Max of9 and in HDR it averaged 5.2 and

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hit a Max of 12.5 with luminance errors

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that is absolutely stunning now one of

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the challenges that Samsung display has faced in figuring out how to Market

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these things is that while the performance is obvious to the eye it's

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difficult to explain why it's so good unless the listener happens to be

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familiar with the helmholtz K rash effect which is an explanation of how

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color saturation makes something appear brighter on One display compared to

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another one even if they are both at the same level of luminance here let me show

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you these two images are the same luminance but the colorful one obviously

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pops more and while this effect has been known for a long time it's been very

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difficult to measure but Samsung display is claiming that now it can be measured

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with their new xcr or experienced color

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range testing methodology explaining xcr

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and other color appearance models like ccam 16 bit beyond the scope of this

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video but we're hoping to have a Techquickie out later after speaking further

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with Samsung displays experts and getting some other input since obviously

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Samsung display is building this out to Market their own TVs and monitors so you

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can stay tuned for that but for now all you guys need to know is that cuti OLED

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can deliver a brighter appearing image even at the same luminance sauce my

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eyes and that's the bottom line but

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Samsung wanted us to throw one last little bit in here shout out the Nobel

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Prize winners who helped get us here uh doctors mongi bendi Alexi ekimov and

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Lewis Bruce great job everyone thank you

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so much for helping us witness some of the most amazing display technology that

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I've ever seen and thanks again Samsung display for making this video possible

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not only by sponsoring it but even just like getting us access to the stuff

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ahead of time this is the kind of thing I love to do if you guys enjoyed this

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video make sure to check out our review of the 34in QD OLED version of this from

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a couple of years ago it was already that good and this is even better