Samsung's QD OLED technology has been winning Awards left and right including
here on our own channel where we gushed over it so hard when we first saw it
that we put this in the title as a joke
and then gushed about it some more my name is plof and I have an aw 3423 DW at
home the alien wear ciola I have the aw 3423 DW but then a few months ago
disaster struck ratings image retention testing found that despite Samsung's
claim to the contrary not only did QD OLED suffer Burnin it was worse than
conventional OLED Technologies which is a super weird thing to point out 30
seconds into a video that is sponsored by Samsung display this time that is
unless it turned out that everything was actually fine and Samsung's confidence
in the technology has been entirely warranted and they are confident not
only did they not bother to send over pretty much any sponsored talking points
they gave us cart blanch to run any tests we wanted on the new generation
cuti OLED displays under this
sheet so we did and these things are
wild Brandon our display expert from the lab described them as basically perfect
in every way I am talking near reference monitor levels of color accuracy
unbeatable viewing angles and for all you Gamers out there here's a spoiler
this is a Pur suit camera shot showing motion blur on the
1440p 360 HZ panel the motion blur I
know right what motion blur oh yeah and
did I mention for all the ultrawide haters out there that the new ones are available in a 16x9 aspect ratio I
freaking can't wait to game on these things floof already told me he's buying
one yeah got him it's true keep an eye out on Facebook Marketplace for his old
Alienware
we're going to kick things off with the 31 1/2 in 4k display this one only runs
at 240 HZ but between the motion Clarity
and just the overall image sharpness is 4K Esports gaming coming you guys I mean
with a powerful enough GPU we've got this running on a 4090 we are getting
380 frames per second at 4K with anti-
and cranked I don't think I've ever seen this game look this sharp not even close
like look at these power lines no matter what angle I look at them from I don't
see any stair stepping okay if I get
this close now speaking of being this close
I'm sure some of you are looking at this going not into the whole curve thing but
according to Samsung the panel technology is flexible both meanings
intended so it's up to the display integr grer to decide if they want it to
be flat or if they want it to be curved as good as CS2 looked it is nothing
compared to how Halo infinite looks with HDR support here but you're going to
notice immediately that we're no longer able to push 300 plus FPS we're at more
like 150 even on an RTX 490 however just because your graphics
card today can't take full advantage of a monitor like this doesn't necessarily
mean that you should avoid it I mean it's not quite in Apple's Pro display
xdr territory for pixel density at this size 140 pixels per inch looks freaking
awesome not to mention that 240 HZ just
feels good no matter what it is that you're doing it makes the whole computer
feel more responsive and okay even if
you don't have the budget for the GPU today there are options to at least get
you close to your target frame rate you can lower the in-game resolution turn
down your graphics settings you can take advantage of Technologies like dlss FSR
and XCS or or you can just wait for AMD
and NVIDIA to ship something better even if that last option is kind of a bummer
speaking of bummers one downside of Cu OLED is color fringing on high contrast
lines and text keeping with the theme of this video Samsung display is meeting
this feedback headon and was like the new ones are awesome go ahead and take
pictures we've got nothing to hide so we
did it's still not perfect but at 125%
scaling in Windows to match the size on the previous gen aw 3423 DW it is
markedly improved then if we move up to 150% scaling which is what you're
looking at right now and pretty normal for Windows on a 4K display of this size
it's pretty hard to spot I mean I can see it but only because I'm looking for
it it doesn't bother me so the question
now is how have they improved Clarity so
much both with the fringing and just overall pixels density it all has to do
with their new Pico inkjet quantum dot printing process remember QD OLED
technology works by using a blue self-emitting OLED layer that then
shines through Quantum dots to create bright and precise colors and to achieve
such a high PPI on a screen this size
they have had to make some serious changes on both a hardware and software
level not only did they need to work with the manufacturers to retool the
heads and nozzles for their printing but the quantum dot formula itself had to
change as well for the right flow the viscosity needs to be perfect if it's
too thick or too low pressure when you're spraying it you can end up with
issues like nozzle blockages if it's too thin you get sub optimal splattering and
what I mean by that is that when the droplet hits the screen layer you want
it to spread out a little bit but not too much or it's not going to stay
within the subpixel area it also has to maintain a specific thickness once it's
landed for the light to pass through it correctly good Lord that's a lot of
variables and we're only talking about the panels today so if you want more
details on the various QD OLED monitors that are going to come out from Samsung
displays Partners you're going to have to stay tuned to our ShortCircuit channel for coverage of those but if
they all perform anywhere near as well as these do wow this 1440p 360 HZ model
has some of the best HDR color accuracy that we have ever seen outside of
reference monitors that typically cost tens of thousands of dollars speaking of
Samsung also revealed a 55in QD OLED
reference display the XMP 550 earlier
this year and at only 20 grand it should
be way less than the previous OLED competition as for our 4K panel out of
the box set to Creator mode our SDR accuracy was a deltae average
of8 with a maximum of two in HDR set to
Peak 1000 mode with luminance error we
measured an average Delta e of 3.8 and a maximum of
15.7 that is wild these are also the
first OLED panels to be panone and panone skin tone validated and the
monitors are reaching 80% coverage of bt220 while Samsung display is claiming
though we haven't measured this yet that the TVs will do an otherworldly
90% likely thanks to their increased Peak brightness of 3,000 nits one of the
keys to this performance is their Quantum enhancer or as they refer to it
the soul of QD OLED we don't have a ton of specifics about it but they've used
machine learning to improve the neural logic that drives the pixels and this is
a staple across all of the new panels giving us this new level of performance
all while drawing the same amount of power and while improving longevity
their new compensation algorithm is supposed to be 1 and a half times better
than before in the monitors and two times better in the TVs and even the old
one was pretty good it turns out at least when it worked and that ended up
being a big part of what ratings was running into when they were testing
Burnin and image retention a lot of the panels simply weren't running their
proper compensation cycles and panel refreshes while the competition was so
after some firmware updates and manual cycling the issues with the previous Gen
2 panels significantly improved now we
haven't done a major burn in test under worst possible conditions but several
people here at LMG including some who will never freaking shut up about it
have been daily driving QD OED panels either as their TV or their monitor for
the last year or two actually that includes me and so far the previous
generation seems completely fine in normal use and if this latest 2024
generation really is that much stronger I think it might finally be time to just
start enjoying this golden age of Premium tier monitors I've said it
before but I'll say it again this is truly the new god king of display
technology and what's really cool is if you want to save a buck and buy the last
generation that's really good too we're going to have some of the previous QD
monitors linked down below for now I get
to check out the 1440p 360 HZ panel that
you unfortunately can't buy just yet sorry the image Clarity isn't quite on
par because we're running at 1440p but at this kind of frame rate at
this kind of size 1440p is such a sweet
spot for running even modern AAA games at very smooth frame rates like I'm
getting anywhere from 220 to 250 frames
per second and it's just oh the motion
Clarity is just unbe freaking believable
don't take my word for it though guys we took some motion blur shots of smooth
frog so you can see for yourself that is
not a picture of a still image and if you look closely you can see a teeny
tiny bit of blur in the text above the frogs but that is basically it
absolutely incredible now let's talk about latency the 4K panel we looked at
earlier measured 2.7 milliseconds of latency at 240 HZ and this guy is 2.1
when you consider that the theoretical perfect latency at 240 and 360 HZ is 2.1
and 1.4 respectively that means each of these displays is adding about 6 and7
milliseconds of processing time show me a human who can perceive that and I will
show you a big fat faker one thing to
consider if you're thinking about the 1440p panel over the 4K is that text
Clarity is improved over the previous gen but not by as much here the new and
improved subpixel layout does help but it has the same pixel density as before
so color fringing may be noticeable if you're sensitive to it with that said
this panel measured even better color accuracy in SDR and HDR in SDR we
measured an average of 0.5 Delta E and A
Max of9 and in HDR it averaged 5.2 and
hit a Max of 12.5 with luminance errors
that is absolutely stunning now one of
the challenges that Samsung display has faced in figuring out how to Market
these things is that while the performance is obvious to the eye it's
difficult to explain why it's so good unless the listener happens to be
familiar with the helmholtz K rash effect which is an explanation of how
color saturation makes something appear brighter on One display compared to
another one even if they are both at the same level of luminance here let me show
you these two images are the same luminance but the colorful one obviously
pops more and while this effect has been known for a long time it's been very
difficult to measure but Samsung display is claiming that now it can be measured
with their new xcr or experienced color
range testing methodology explaining xcr
and other color appearance models like ccam 16 bit beyond the scope of this
video but we're hoping to have a Techquickie out later after speaking further
with Samsung displays experts and getting some other input since obviously
Samsung display is building this out to Market their own TVs and monitors so you
can stay tuned for that but for now all you guys need to know is that cuti OLED
can deliver a brighter appearing image even at the same luminance sauce my
eyes and that's the bottom line but
Samsung wanted us to throw one last little bit in here shout out the Nobel
Prize winners who helped get us here uh doctors mongi bendi Alexi ekimov and
Lewis Bruce great job everyone thank you
so much for helping us witness some of the most amazing display technology that
I've ever seen and thanks again Samsung display for making this video possible
not only by sponsoring it but even just like getting us access to the stuff
ahead of time this is the kind of thing I love to do if you guys enjoyed this
video make sure to check out our review of the 34in QD OLED version of this from
a couple of years ago it was already that good and this is even better