{"video_id":"-kOS1HLLET0","title":"Apple Is So Far Behind - Lightning Connector","channel":"Techquickie","show":"Techquickie","published_at":"2021-05-05T14:58:16Z","duration_s":283,"segments":[{"start_s":0.08,"end_s":6.64,"text":"back in 2012 apple released the iphone 5 which was a big deal not just for giving","speaker":null,"is_sponsor":0},{"start_s":4.72,"end_s":11.759,"text":"us more screen real estate than previous models but also for introducing the","speaker":null,"is_sponsor":0},{"start_s":9.44,"end_s":16.88,"text":"lightning connector and while it was a welcome change from the previous big fat","speaker":null,"is_sponsor":0},{"start_s":14.08,"end_s":21.119,"text":"30 pin cable we're still stuck with it eight years later and it hasn't exactly","speaker":null,"is_sponsor":0},{"start_s":18.88,"end_s":25.6,"text":"aged well of course there is that old saying if it ain't broke don't fix it","speaker":null,"is_sponsor":0},{"start_s":24.0,"end_s":30.96,"text":"but the lightning connector has the obvious problem that the rest of the","speaker":null,"is_sponsor":0},{"start_s":28.0,"end_s":35.92,"text":"phone world has moved on to usb type c which is faster and more versatile so","speaker":null,"is_sponsor":0},{"start_s":33.76,"end_s":40.48,"text":"why is apple stubbornly holding on to such an old connector other than you","speaker":null,"is_sponsor":0},{"start_s":38.879,"end_s":44.16,"text":"know keeping a proprietary standard around to make more money it might","speaker":null,"is_sponsor":0},{"start_s":42.559,"end_s":48.559,"text":"surprise you to know that apple is actually part of the usb implementers","speaker":null,"is_sponsor":0},{"start_s":46.399,"end_s":53.44,"text":"forum the original group of companies that worked on usb type-c","speaker":null,"is_sponsor":0},{"start_s":50.8,"end_s":57.039,"text":"however apple really wanted to go ahead and start getting thinner sleeker","speaker":null,"is_sponsor":0},{"start_s":55.199,"end_s":61.039,"text":"devices to market and given their timetable for the iphone 5 they didn't","speaker":null,"is_sponsor":0},{"start_s":59.199,"end_s":65.199,"text":"want to wait around for the usbc standard to get finalized so they","speaker":null,"is_sponsor":0},{"start_s":63.12,"end_s":69.439,"text":"slapped their own miniaturized port onto the phone instead and given that usbc","speaker":null,"is_sponsor":0},{"start_s":67.6,"end_s":74.799,"text":"didn't start appearing in smartphones until 2015 that initial decision does","speaker":null,"is_sponsor":0},{"start_s":72.479,"end_s":78.96,"text":"look like it made some sense open standards in the tech industry take a","speaker":null,"is_sponsor":0},{"start_s":76.52,"end_s":83.36,"text":"notoriously long time to get approved and make their way onto gadgets and even","speaker":null,"is_sponsor":0},{"start_s":81.28,"end_s":87.119,"text":"the lengthy approval process does not mean that they will end up working","speaker":null,"is_sponsor":0},{"start_s":84.64,"end_s":92.159,"text":"perfectly in fact the public release of usbc didn't go very well with lots of","speaker":null,"is_sponsor":0},{"start_s":90.32,"end_s":95.759,"text":"poor quality cables and accessories hitting the market this meant apple was","speaker":null,"is_sponsor":0},{"start_s":94.4,"end_s":99.84,"text":"quite happy to stick with their proprietary connector which gave them","speaker":null,"is_sponsor":0},{"start_s":97.52,"end_s":104.479,"text":"much more control over what consumers were actually getting apple either","speaker":null,"is_sponsor":0},{"start_s":102.159,"end_s":108.399,"text":"produces lightning devices itself or licenses out the spec to third parties","speaker":null,"is_sponsor":0},{"start_s":106.479,"end_s":113.28,"text":"of its own choosing and while that approach drives up costs it admittedly","speaker":null,"is_sponsor":0},{"start_s":110.96,"end_s":117.92,"text":"does make quality control a bit easier but apple had another reason not to make","speaker":null,"is_sponsor":0},{"start_s":115.28,"end_s":121.52,"text":"the switch to usbc it already caught a lot of heat for switching to lightning","speaker":null,"is_sponsor":0},{"start_s":119.52,"end_s":124.88,"text":"in the first place do you know how many apple accessories you see in your","speaker":null,"is_sponsor":0},{"start_s":123.119,"end_s":131.12,"text":"average big box store that use lightning connectors well back in 2012 there were tons of","speaker":null,"is_sponsor":0},{"start_s":128.72,"end_s":136.16,"text":"similar accessories that used the 30 pin dock and switching to lightning rendered","speaker":null,"is_sponsor":0},{"start_s":133.36,"end_s":140.08,"text":"all those older accessories obsolete as they would only work with iphone models","speaker":null,"is_sponsor":0},{"start_s":138.0,"end_s":144.48,"text":"that were quickly becoming outdated i mean the 4s didn't even have lte","speaker":null,"is_sponsor":0},{"start_s":143.76,"end_s":151.44,"text":"so apple didn't really want to alienate its consumers yet again by pulling the rug","speaker":null,"is_sponsor":0},{"start_s":148.72,"end_s":155.76,"text":"out from an even larger accessories install base and in fact the company has","speaker":null,"is_sponsor":0},{"start_s":153.76,"end_s":159.44,"text":"directly said this more recently in statements regarding the european","speaker":null,"is_sponsor":0},{"start_s":157.12,"end_s":164.0,"text":"union's push to get standard connectors on most wireless consumer electronics","speaker":null,"is_sponsor":0},{"start_s":161.84,"end_s":168.56,"text":"apple would also face logistical issues in switching its supply chain over to","speaker":null,"is_sponsor":0},{"start_s":165.599,"end_s":172.64,"text":"usbc when it's been set up for so long to crank out lightning products on mass","speaker":null,"is_sponsor":0},{"start_s":171.44,"end_s":178.48,"text":"and although it's definitely inconvenient that iphones don't use usbc","speaker":null,"is_sponsor":0},{"start_s":175.84,"end_s":182.8,"text":"they also don't really need to it's true that lightning is a relatively","speaker":null,"is_sponsor":0},{"start_s":180.879,"end_s":188.48,"text":"slow connector as its speed seems to be somewhere in between usb2 and usb3 but","speaker":null,"is_sponsor":0},{"start_s":185.92,"end_s":192.959,"text":"data transfer over a wired connection is quickly becoming less and less important","speaker":null,"is_sponsor":0},{"start_s":190.959,"end_s":199.04,"text":"for smartphones contrast this with the fact that apple has put usb type c on","speaker":null,"is_sponsor":0},{"start_s":195.84,"end_s":201.2,"text":"macs and ipads which makes more sense","speaker":null,"is_sponsor":0},{"start_s":199.04,"end_s":205.76,"text":"since these are you know full-fledged computers and need to be compatible with","speaker":null,"is_sponsor":0},{"start_s":202.879,"end_s":209.44,"text":"a wider universe of pc peripherals and you go oh yeah okay so does this mean","speaker":null,"is_sponsor":0},{"start_s":208.4,"end_s":214.08,"text":"that we're going to have the lightning connector for a long time to come well perhaps not","speaker":null,"is_sponsor":0},{"start_s":212.48,"end_s":218.64,"text":"as plenty of rumors have been flying that apple will come out with a portless","speaker":null,"is_sponsor":0},{"start_s":216.239,"end_s":222.56,"text":"iphone in the next few years because there's no reason apple couldn't do that","speaker":null,"is_sponsor":0},{"start_s":220.799,"end_s":226.64,"text":"now that they use wireless charging across their entire lineup","speaker":null,"is_sponsor":0},{"start_s":224.56,"end_s":231.68,"text":"of course that might still really mess up the iphone accessory market but do","speaker":null,"is_sponsor":0},{"start_s":228.959,"end_s":236.319,"text":"you really need that circa 2013 ihome alarm clock anyway","speaker":null,"is_sponsor":0},{"start_s":233.599,"end_s":240.08,"text":"check out freshbooks freshbooks is the cloud accounting solution for business","speaker":null,"is_sponsor":1},{"start_s":238.4,"end_s":244.239,"text":"that allows you to work from anywhere with their mobile app and create","speaker":null,"is_sponsor":1},{"start_s":241.84,"end_s":248.0,"text":"professional invoices in seconds when you're on the go you can snap pictures","speaker":null,"is_sponsor":1},{"start_s":246.159,"end_s":252.4,"text":"of your receipts and track your mileage on the iOS app as you drive so you can","speaker":null,"is_sponsor":1},{"start_s":249.92,"end_s":256.0,"text":"maximize your deductions at tax time you can never miss an update so you can see","speaker":null,"is_sponsor":1},{"start_s":254.319,"end_s":261.12,"text":"when a client has viewed their invoice and when it's overdue and right now you","speaker":null,"is_sponsor":1},{"start_s":258.799,"end_s":265.04,"text":"can get 50 off three months of fresh books when you sign up for a paid plan","speaker":null,"is_sponsor":1},{"start_s":263.199,"end_s":269.6,"text":"at freshbooks.com techwiki so thanks for watching guys","speaker":null,"is_sponsor":1},{"start_s":267.12,"end_s":273.12,"text":"like dislike check out our other videos leave a comment with a video suggestion","speaker":null,"is_sponsor":1},{"start_s":271.28,"end_s":278.96,"text":"and don't forget to subscribe because if you do i'm going to replace all of our black","speaker":null,"is_sponsor":1},{"start_s":276.639,"end_s":284.479,"text":"shirts with purple ones like this this is actually a sample we're working","speaker":null,"is_sponsor":1},{"start_s":280.639,"end_s":284.479,"text":"on of our own purple shirt","speaker":null,"is_sponsor":1}],"full_text":"back in 2012 apple released the iphone 5 which was a big deal not just for giving us more screen real estate than previous models but also for introducing the lightning connector and while it was a welcome change from the previous big fat 30 pin cable we're still stuck with it eight years later and it hasn't exactly aged well of course there is that old saying if it ain't broke don't fix it but the lightning connector has the obvious problem that the rest of the phone world has moved on to usb type c which is faster and more versatile so why is apple stubbornly holding on to such an old connector other than you know keeping a proprietary standard around to make more money it might surprise you to know that apple is actually part of the usb implementers forum the original group of companies that worked on usb type-c however apple really wanted to go ahead and start getting thinner sleeker devices to market and given their timetable for the iphone 5 they didn't want to wait around for the usbc standard to get finalized so they slapped their own miniaturized port onto the phone instead and given that usbc didn't start appearing in smartphones until 2015 that initial decision does look like it made some sense open standards in the tech industry take a notoriously long time to get approved and make their way onto gadgets and even the lengthy approval process does not mean that they will end up working perfectly in fact the public release of usbc didn't go very well with lots of poor quality cables and accessories hitting the market this meant apple was quite happy to stick with their proprietary connector which gave them much more control over what consumers were actually getting apple either produces lightning devices itself or licenses out the spec to third parties of its own choosing and while that approach drives up costs it admittedly does make quality control a bit easier but apple had another reason not to make the switch to usbc it already caught a lot of heat for switching to lightning in the first place do you know how many apple accessories you see in your average big box store that use lightning connectors well back in 2012 there were tons of similar accessories that used the 30 pin dock and switching to lightning rendered all those older accessories obsolete as they would only work with iphone models that were quickly becoming outdated i mean the 4s didn't even have lte so apple didn't really want to alienate its consumers yet again by pulling the rug out from an even larger accessories install base and in fact the company has directly said this more recently in statements regarding the european union's push to get standard connectors on most wireless consumer electronics apple would also face logistical issues in switching its supply chain over to usbc when it's been set up for so long to crank out lightning products on mass and although it's definitely inconvenient that iphones don't use usbc they also don't really need to it's true that lightning is a relatively slow connector as its speed seems to be somewhere in between usb2 and usb3 but data transfer over a wired connection is quickly becoming less and less important for smartphones contrast this with the fact that apple has put usb type c on macs and ipads which makes more sense since these are you know full-fledged computers and need to be compatible with a wider universe of pc peripherals and you go oh yeah okay so does this mean that we're going to have the lightning connector for a long time to come well perhaps not as plenty of rumors have been flying that apple will come out with a portless iphone in the next few years because there's no reason apple couldn't do that now that they use wireless charging across their entire lineup of course that might still really mess up the iphone accessory market but do you really need that circa 2013 ihome alarm clock anyway check out freshbooks freshbooks is the cloud accounting solution for business that allows you to work from anywhere with their mobile app and create professional invoices in seconds when you're on the go you can snap pictures of your receipts and track your mileage on the iOS app as you drive so you can maximize your deductions at tax time you can never miss an update so you can see when a client has viewed their invoice and when it's overdue and right now you can get 50 off three months of fresh books when you sign up for a paid plan at freshbooks.com techwiki so thanks for watching guys like dislike check out our other videos leave a comment with a video suggestion and don't forget to subscribe because if you do i'm going to replace all of our black shirts with purple ones like this this is actually a sample we're working on of our own purple shirt"}